Global Research on Youth/Digital Media Behaviors

Feb 23, 2016

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Author: Erna

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Global Research on Youth/Digital Media Behaviors. Key Features of Contemporary Marketing. “360 degree,” multi-platform ubiquity Data collection & behavioral profiling Mobile and location targeting Woven into communication and social interactions - PowerPoint PPT Presentation

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Global Research on Youth/Digital Media Behaviors

Key Features of Contemporary Marketing “360 degree,” multi-platform ubiquity Data collection & behavioral profiling Mobile and location targeting Woven into communication and social interactions Immersive virtual environments/Neuromarketing User generated, co-created ads New metrics - Research and measurement built

into advertising/content

Fundamental goal: Engagement

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Peer to Peer Marketing… Facebook… Email Marketing/Cross Promotion… Rich Media