Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

Post on 06-May-2015

484 Views

Category:

Technology

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how: Companies can some from anywhere – from Sweden or Nigeria Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them. Examples from Korea, Nigeria, Ghana, Kenya and Egypt. With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum. So where are you looking - are you harvesting the global digital opportunities?

Transcript

Webbdagarna 2014: Global opportunitiesBeata Wickbom @beataw

Long version with links and suggested reading

Companies can some from anywhere.Ideas & opportunties are everywhere.

Where are you looking?

Beata @beatawPerihan @perihanA

Slideshare.net/beson

86% of Facebook users are

outside the US

Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast

Saudi Arabia has

most YouTube views/capita

Crowdsourced traffic update

app

Emerging market

opportunities

Global pool of great ideas

http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/

Follow the pioneers

”Europe is a testing ground for bigger moves in

other markets”Marc Samwer

http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/

Adopt to local user behavior

m-medicine

Financial services

m-learning

€2 bn on home tutoring/year in Egypt*.

* Source: CAPMAS 2013

Local content is King Kong

>6#billion#hours#watched#a#month#100#hours#uploaded#every#minute#80%#of#traf<ic#from#outside#the#US#

The$Power$of$the$Crowd$–$The$Square$Net3lix’s$1st$Oscar$Nomination$

Beata @beatawPerihan @perihanA

Further reading

http://www.humanipo.com/

http://techy-africa.com/

top related