Global Internet and E-Commerce Trends 2010 by yStats.com
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yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Publication Date April2010
Language English
Format PDF&PowerPoint
Number of Pages/Charts 251
Covered Countries USA,Canada,Brazil,Argentina,Chile,Colombia,Mexico,Venezuela,UK, Austria,Belgium,Bulgaria,CzechRepublic,Denmark,Estonia,Finland, France,Germany,Hungary,Ireland,Italy,Lithuania,Macedonia,Netherlands, Norway,Poland,Portugal,Romania,Russia,Slovakia,Spain,Sweden, Switzerland,Turkey,Ukraine,Japan,Azerbaijan,China,HongKong,India, Indonesia,Israel,Malaysia,Philippines,SaudiArabia,SouthKorea,Taiwan, Thailand,NewZealand,Egypt,SouthAfrica
Price €2,950(excl.VAT)
Global Internet and E-Commerce Trends 2010 April2010
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:info@ystats.comwww.ystats.com
Global Internet and E-Commerce Trends 2010
Key Findings
Company and Product Information
Covering 51 Countries Worldwide
• TheolderCanadiangenerationisthefastestgrowingsegmentofonlineusers,quicklycatchinguptothe youngergenerations.
• TaxreductionsplustheinterestamonglowincomeconsumersabouttheInternet,isboostingupthe BrazilianB2CE-Commercemarket.
• Itisestimatedthatinseveralyears,onlineticketsinRussiawillaccountfor25%-30%oftotalticketsales.
• FactorsforonlinesalesgrowthareJapan‘sbroadbandInternet,advancedhome-deliveryandtheobsession withmobilephones.
• InApril2009,InternetusersinTurkeywereamongthemostengagedusersinEurope,representingthe 7thlargestonlineaudience.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
About yStats.com
• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce,telecommunications,logisticsandenergy.• HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong internationalfocus.• MajorclientsincludeOttoGroup,Wirecard,CreditSuisse,Deloitte,RedBull,BeiersdorfandDeutschePost.
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:info@ystats.comwww.ystats.com
Global Internet and E-Commerce Trends 2010
1. GLOBAL
• InternetUsersbygeographicRegions,inmillions, December2009• WorldInternetPenetrationRatesbygeographic Regions,in%,December2009• BreakdownofInternetUsers,byRegion,in%, December2009
Table of Contents (1 of 6)
USA (Top Country)
• 6KeyTrendsinOnlineRetail2010• OnlineActivitiesofSenior(65+)InternetUsers, June2009• ChangeinOnlineSalesbyBusinessModel,in%, Q12009vs.Q12008• WebsiteFeatureswhichincreasetheLikelihoodto PurchasefromthatWebsite,in%ofRespondents, 2009• FemalePurchaseDecisions-theleadingInflu- ences,%ofRespondents,August2009• ChannelsOfferingthebestDealsforOnline Buyers,in%ofRespondents,November2009• OnlineBookMarketTrends• OnlineHolidaySpendinginDecember2009• TopGamingSites,byUniqueVisitorsandChange vs.2008,May2009
Argentina
• E-CommerceTrends;incl.B2C/C2CE-Commerce Sales,inARSbillion,2008-2010f• E-CommerceTravelTrends
2. NORTH AMERICA
Canada
• InternetUsage• InternetAccess• InternetSales• ReasonsforgoingonlineaccordingtoInternet Users,byAge,%ofRespondents,June-July09• Top10mostpopularInternetCategories,August- September2009• TopOnlineVideoProperties,byVideosViewed, HomeandWorkLocations,February2009• TopOnlineVideoProperties,byUniqueViewers, HomeandWorkLocations,February2009
Brazil (Top Country)
• B2CE-CommerceTrends:SalesandTopPlayers• B2CE-CommerceTrends:ChristmasSales2009
3. MIDDLE AND SOUTH AMERICA
Chile
• E-CommerceMarketOverview• InternetUsageandE-CommerceTrends
Colombia
• GeneralE-CommerceTrends• InternetUsageandE-Commerce• OnlineBankingandOnlineProjections
Mexico
• E-CommerceDevelopment• InternetUsersandE-Commerce
Venezuela
• InternetUsageandPenetration
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global Internet and E-Commerce Trends 2010
Austria (cont.)
• BroadbandandNarrowbandPenetration,by Region,in%,January2009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008
Table of Contents (2 of 6)
Regional
• PercentageofHouseholdswithInternetAccess,in %,Q12007-Q12009• PercentageofHouseholdswithBroadband Connections,in%,Q12007-Q12009• IndividualsusingtheInternetonaveragedailyor almosteveryDay,in%,Q12009• InternetShoppersbyGender,rankedbyTotal,in %,Q12009• ShareofInternetShoppersinEurope,2004,2006, 2008&2009• InternetUsersinCEECountries,as%ofthe Population,2008&2009• ScandinavianB2CE-CommerceintheEconomic Crisis
Belgium
• B2CE-Commerce:GeneralTrends• B2CE-Commerce:InternetSalesandWebshop Numbers• B2CE-Commerce:IndustryandFuture Perspectives• AverageAmountspentperOnlinePurchase,in%, 2007&2008• DeliveryMethodsusedinB2CE-commerce,in%, 2008• PreferredPaymentMethodsofInternetPure Players,in%,2008• NumberandGrowth(in%)ofOnlineShops, 2007-2009• InternetPurePlayersvs.Multi-ChannelPlayers, in%,2007-2008• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008
4. EUROPE
UK (Top Country)
• Top2010OnlineMarketingTrendsforUK&Europe• InternetUsagebyIndividualsandHouseholds• InternetConnectivity• InternetAccessbyAgeGroups,in%,Q12009• UsageofFixedandMobilePhone,PC,Internetand Broadband,2002-2009• ComparisonSites• Top10GainingSiteCategoriesbyNumberof UniqueVisitors,December2008vs.November 2008• OnlineShoppingMarketDevelopmentOverview• OnlineShoppingBehaviorofConsumers• OnlineTravelSector• BroadbandRegionalPenetrationandSpeed• Broadband&InternetUsageIndicatorsvs.EU,in %,2004-2008
Czech Republic
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:ProductCategoriesandOnline Shops• B2CE-Commerce:ProductInformationand ReasonsforOnlineShopping• B2CE-Commerce:DeliveryCostsandProducts• B2CE-Commerce:FactorsandPaymentMethods• SourcesofInformationaboutProducts,in%,2008
Austria
• GeneralB2CE-CommerceTrends• HouseholdswithComputer,Internetand Broadband;PersonswithComputerandInternet, 2002-2009• ReasonsforPeople’sInternetUsage,byAge,in% ofInternetUsers,January-April2009
Bulgaria
• InternetUsageandB2CE-Commerce
Estonia
• InternetPenetrationandB2CE-Commerce• BroadbandMarketOverview
Finland
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008
France
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-CommerceUsageTrends,Q32009• B2CE-CommerceValueandGrowthTrends, Q22009• BasketSizeintheE-CommerceMarket,inEURper Order,Q2/2006-Q2/2009
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:info@ystats.comwww.ystats.com
Global Internet and E-Commerce Trends 2010
Hungary
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:GeneralTrends• B2CE-Commerce:OnlineSpendingandPrice ComparisonSites• B2CE-Commerce:ReasonstobuyOnlineand PaymentMethods• PaymentMethodsusedforPurchasesmadeat OnlineStores,in%,2008• DeliveryMethodsusedforPurchasesmadeat OnlineStores,in%,2008
Denmark
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Cross-Boarder
Table of Contents (3 of 6)
Germany
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• ReasonsforInternetAccess,in%ofInternet Users,2009• GeneralTrendsinB2CE-Commerce• B2CE-CommerceofClothingandFashion• GrowthPotentialofthevariousOnlineConsumer Types,2009• ValueandNumberofOnlinePurchasesand AverageSpendingperOnlinePurchase,2007-2008
Ireland
• InternetandTelecommunicationTrends• Cross-BoarderB2CE-Commerce
Italy
• ICTandE-CommerceIndustry• B2CE-CommerceTrends• B2CE-CommerceDrivers• PrincipalPaymentSystemAdoptedbyInternet Shops,in%,2009• CouriersusedbyInternetShops,in%,2009• Broadband&InternetusageIndicatorsvs.EU,in %,2004-2008
Lithuania
• B2CE-CommerceTrends
Macedonia
• B2CE-CommerceTrends
Norway
• B2CE-CommerceTrends• ICTUsageinHouseholds,Q22009• HouseholdswithAccesstodifferentICTby Income,inNOKthousand,Q22009• PurposeandNatureofActivitiesontheInternet, byGender,lastthreemonthstoQ22009• PurposeandNatureofActivitiesontheInternet, byAge,lastthreemonthstoQ22009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• GrowthinfixedBroadbandAccess,Q32009• BroadbandSubscriptionsbyMarket, Q32002-Q32009
Poland
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:SalesandNumberofStores• B2CE-Commerce:EconomicCrisis• B2CE-Commerce:ShoppingBehavior• B2CE-Commerce:SocialShopping• NumberofInternetShops,2002-2008• OtherSalesChannelsUsedbyInternetShops, in%,2008• LogisticsCompaniesUsedbyInternetShops, in%,2008• TopOnlinePaymentCompaniesbyInternetShop Use,in%,2008• AvailabilityandPopularityofPaymentMethodsin InternetShops,in%,2008• Value(inPLNmillion)andVolumeofInternet TransactionsbyCashCards,2008
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global Internet and E-Commerce Trends 2010
Portugal
• GeneralB2CE-CommerceTrends• InternetUsageTrends• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008
Netherlands
• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Sales• B2CE-Commerce:Delivery• B2CE-Commerce:OnlineShoppers• Broadband&InternetUsageIndicatorsvs.EU, in%,2004-2008
Table of Contents (4 of 6)
Romania
• B2CE-CommerceTrends• OnlineShoppingTrends
Russia
• InternetandMobileUserTrends• B2CE-CommerceTrends:MarketDevelopment• B2CE-CommerceTrends:OnlineSales• B2CE-CommerceTrends:Growth• BroadbandMarketValue,inUSDmillionand WirelessAccessShare,in%,2007-2012f
Spain
• InternetUsageandInternetShoppingHabits, 2008• InternetPenetration,byRegions,in%,2009• InternetAccess,byDevices,in%,2008• SiteCategoriesbyPercentageofUsage,2009• B2CE-CommerceGrowth,Q22009• B2CE-CommerceandInternetShopperProfile, 2008• PreferredOnlineShoppingSites,in%,2008• PaymentFormsinOnlineShopping,in%,2008• Broadband&InternetUsageIndicatorsvs.EU, in%,2004-2008
Slovakia
• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• OnlineShoppingTrends
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global Internet and E-Commerce Trends 2010
Sweden
• InternetUsage:Broadband,InternetBanking, Shopping• B2CE-Commerce:SalesandOnlinePayments• B2CE-Commerce:PurchasedGoods• B2CE-Commerce:ChristmasShoppingSeason 2009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008
Table of Contents (5 of 6)
Japan (Top Country)
• E-CommerceTrends:SalesandProducts• E-CommerceTrends:OnlineSupermarkets• E-CommerceTrendsandOutlookforM-Commerce Potentials• TrendsinthePC-basedInternetBusinessandin themobileInternetBusiness• TrendsintheCNS-basedInternetBusinessandin theIPTV-basedInternetBusiness
China
• Top10CountriesbyInternetUsers(inmillions), incl.China,2008-2013f• InternetMarketTrends• OnlineShoppingMarketTrends• TransactionSizeoftheOnlineShoppingMarket, inRMBbillion,2007-2012f• OnlineTravelReservationMarketSizeTrends, inRMBmillion,Q32008-Q32009• OnlineGamesMarketSizeTrends,inRMBbillion, Q32007-Q32009• OnlineGamingTrends• E-Commerce&M-CommerceSpendingTrends
Switzerland
• B2CE-CommerceTrends
Turkey
• TotalInternetUsersbyCountry;Europe,Age15+, Home&WorkLocations,April2009• DevelopmentoftheB2CE-CommerceMarket, incl.PurchaseswithlocalCreditCards• TrendsoftheB2CE-CommerceMarket:General Overview• Top15OnlineProperties,bytotalUniqueVisitors, September2009;Top10OnlineActivities,by% Share,May2009• Top10SocialNetworkingSites,rankedbytotal UniqueVisitors(thousand),September2009
5. ASIA
Hong Kong
• GeneralB2CE-CommerceTrends
Ukraine
• InternetUsersandBroadbandPenetrationRatein majorCISCountries,in%,Q12009• InternetAudienceTrends,includingRegional Aspects• InternetUsage,AccessandDemographicTrends• ShareofInternetUserswhoboughtinanOnline Shopatleastonce/whoareawareofOnline Shopping,EasternEurope,in%,2008
Regional
• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitors,Sep.2008-Sep.2009
Azerbaijan
• E-CommerceTrends
Israel
• GeneralB2CE-CommerceTrends• InternetUsage• Cross-BoarderB2CE-Commerce
Malaysia
• GeneralB2CE-CommerceTrends• B2CE-CommerceSales,inUSDbillion,2009
Philippines
• E-CommerceTrends
Saudi Arabia
• E-CommerceTrends• E-CommerceTransactionsintheMiddleEast• E-CommerceGrowthintheMiddleEast• B2CE-CommerceSpending,2008• BroadbandPenetrationintheMiddleEast
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Global Internet and E-Commerce Trends 2010
Taiwan
• B2CE-CommerceTrends;incl.Sales,inUSD billion,2009
India
• E-CommerceTrends:GeneralOverview• E-CommerceTrends:ShoppersandOnline Purchases• E-CommerceTrends:Top5Hubs• E-CommerceTrends:Handicrafts• OnlineOffersforyoungPeople
Table of Contents (6 of 6)
Indonesia
• GeneralB2CE-CommerceTrends
6. OCEANIA / AUSTRALIA
New Zealand
• GeneralB2CE-CommerceTrends• OnlineShoppingTrends
Thailand
• B2CE-CommerceTrends,incl.SalesinTHBbillion, 2008-2009• B2CE-CommerceTrends,incl.SalesGrowthand MajorPlayers
7. AFRICA
Egypt
• InternetandE-CommerceTrends
South Korea
• TopSearchandInternetProperties,April2009• CurrentTrendsinOnlineShopping• InfluenceofCustomers’ReviewsonOnline Shopping
South Africa
• OnlineShoppingTrends• RetailandB2CE-CommerceTrends• GeneralB2CE-CommerceTrends
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
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Global Internet and E-Commerce Trends 2010
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Tax reductions plus the interest among low income consumers about the Internet, is boosting up the Brazilian B2C E-Commerce market.Brazil: B2C E-Commerce Trends: Christmas Sales 2009
The reduction of taxes over industrialized products (IPI) ofrefrigerators, ovens and laundry machines, plus the interest ofthe low income consumers upon the Internet is boosting up thethe low income consumers upon the Internet, is boosting up theBrazilian e-commerce this Christmas.
Large retailers are forecasting growth of 80% in sales from2008. The consultant e-bit, estimates an increase of 30% inonline sales from 15th November to the Christmas, totalingR$1 630bil i th i d E t b i ti thR$1.630bil in the period. Extra.com.br is expecting growthrate of 50% in earnings during Christmas, as commented byCaio Mattar, president Grupo Pao de Acucar. Vicente Criscio,market expert, believes that 2009 is ending up with a total of17mil online consumers, 40% of them from the low incomeclassesclasses.
In addition to the Internet fever, sales will be higher thanks tothe new payment terms set up by large retailers, reaching up to18 months without taxes.
Fabio Bonfa e commerce director Wal Mart estimates thatFabio Bonfa, e-commerce director Wal Mart, estimates thatsales are going to be five times higher this Christmas. CasasBahia hopes ending up 2009 with 20% increase in onlinesales, which already represent 2% of turnover. Other largeonline retailer, Magazine Luiza forecasted growth rate of 80%in sales in the comparison with 2008
3838
Source: O Estado de Sao Paulo, Dezember 2009
in sales in the comparison with 2008.
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest online audience.Turkey: Total Internet Users by Country; Europe, Age 15+, Home & Work Locations, April 2009
Country Total unique Visitors Average hours per Visitor Average pages per Visitor
Germany 40 000 22 2 601Germany 40,000 22 2,601
United Kingdom 36,820 29 2,482
France 36,348 28 2,971
Russia 31,303 15 2,228
Italy 21,230 19 1,790
Spain 18,636 25 2,398
Turkey 17,762 32 3,044Netherlands 12,009 25 2,712
Sweden 5,671 25 2,712
Belgium 5,470 19 2,032
Switzerland 4,439 20 2,011
Austria 4,403 14 1,562
Portugal 3,774 19 1,725
Denmark 3,429 18 1,890Denmark 3,429 18 1,890
Finland 3,174 26 2,777
Norway 3,007 21 1,921
Ireland 1,749 17 1,641
186186
Note: Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449
Source: comScore World Metrix, April 2009
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Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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