Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes

WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.

MARKETING. CONTENT. E-COMMERCE. IN-APP

@evergage

DURING THIS 45 MINUTE TALK, THE AUDIENCE AND I USED EVERGAGE

TO PERSONALIZE A FAKE VERSION OF THE CONFERENCE WEBSITE

EVERGAGE IS NOT BEING USED ON GILBANE.COM.

THIS WAS AN EXERCISE WE DID TO SHOW EVERGAGE’S EASE AND POWER ON A SITE WE ALL

JUST USED.

A Company’s DIGITAL CHANNELS areits most important salespeople.

Marketers spend $45 BILLION/YEAR trying to get to “YES” online.

$30B

Email marketing

Advertising

$5B

$5BWeb Experience

Analytics

$5B

Yet conversion rates are PAINFULLY

LOW. $10B

2%

Because the web experience is STATIC & IRRELEVANT.

First Visit or Fifth

Bought or Not

Near Local Store or Not

Looked at Women’s or Men’s

Evergage increases conversion throughout the customer lifecycle by helping your website / mobile app respond in real-time to people based on what they do and say.

All without IT.

@evergage

YOUR WEBSITE CAN (AND MUST) BE YOUR BEST SALESPERSON

@evergage

GIVE A WARM AND RELEVANT WELCOME

3x increase in revenue from the Pinterest channel.

RELEVANT WELCOMEB

Carting rate has increased 162% since launching this modal.

RELEVANT WELCOME

@evergage

RELEVANT WELCOME

THIS IS A DEMO

@evergage

HELP PEOPLE TAKE ANOTHER LOOK

10x increase in time on the site over the control group

BOUNCE PREVENTIONB

People leave without anyone talking to them

BOUNCE PREVENTION

2x increase over the control group ultimate capture of email

BOUNCE PREVENTION

@evergage

BOUNCE PREVENTION

THIS IS A DEMO

@evergage

BUILD TRUST OVER TIME

… increased leads generated by 7%.

GENERATE INTEREST

@evergageTHIS IS A DEMO

@evergage

ADD VALUETHIS IS A DEMO

@evergage

MOVE THE CONVERSATION FORWARD

THIS IS A DEMO

@evergage

CLOSE THE DEAL

Static CTA

Wasted Real-Estate

333% increase in conversions to demo request compared to not switching out the CTA

PROGRESSIVECALL TO ACTIONS

@evergage

CLOSE THE DEAL

THIS IS A DEMO

@evergage

CLOSE THE DEAL

THIS IS A DEMO

@evergage

ASK TO PROMOTE

ASK TOPROMOTE

THIS IS A DEMO

@evergage

NEXT STEPS

VISIT EVERGAGE BOOTH

VISIT EVERGAGE.COM

WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.

MARKETING. CONTENT. E-COMMERCE. IN-APP