WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE. MARKETING. CONTENT. E-COMMERCE. IN-APP
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
May 13, 2015
Our CEO and Co-Founder, Karl Wirth presented, “From Static to Real-Time Web Marketing in 45 Minutes,” in the Product Lab on Wednesday. Karl showed the audience a live demo that transforms a static website into a personalized, behavior-based user experience. Shared were five real-time contextually relevant messages and content elements aimed at increasing conversions across the customer lifecycle.
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WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.
MARKETING. CONTENT. E-COMMERCE. IN-APP
@evergage
DURING THIS 45 MINUTE TALK, THE AUDIENCE AND I USED EVERGAGE
TO PERSONALIZE A FAKE VERSION OF THE CONFERENCE WEBSITE
EVERGAGE IS NOT BEING USED ON GILBANE.COM.
THIS WAS AN EXERCISE WE DID TO SHOW EVERGAGE’S EASE AND POWER ON A SITE WE ALL
JUST USED.
A Company’s DIGITAL CHANNELS areits most important salespeople.
Marketers spend $45 BILLION/YEAR trying to get to “YES” online.
$30B
Email marketing
Advertising
$5B
$5BWeb Experience
Analytics
$5B
Yet conversion rates are PAINFULLY
LOW. $10B
2%
Because the web experience is STATIC & IRRELEVANT.
First Visit or Fifth
Bought or Not
Near Local Store or Not
Looked at Women’s or Men’s
Evergage increases conversion throughout the customer lifecycle by helping your website / mobile app respond in real-time to people based on what they do and say.
All without IT.
@evergage
YOUR WEBSITE CAN (AND MUST) BE YOUR BEST SALESPERSON
@evergage
GIVE A WARM AND RELEVANT WELCOME
3x increase in revenue from the Pinterest channel.
RELEVANT WELCOMEB
Carting rate has increased 162% since launching this modal.
RELEVANT WELCOME
@evergage
RELEVANT WELCOME
THIS IS A DEMO
@evergage
HELP PEOPLE TAKE ANOTHER LOOK
10x increase in time on the site over the control group
BOUNCE PREVENTIONB
People leave without anyone talking to them
BOUNCE PREVENTION
2x increase over the control group ultimate capture of email
BOUNCE PREVENTION
@evergage
BOUNCE PREVENTION
THIS IS A DEMO
@evergage
BUILD TRUST OVER TIME
… increased leads generated by 7%.
GENERATE INTEREST
@evergageTHIS IS A DEMO
@evergage
ADD VALUETHIS IS A DEMO
@evergage
MOVE THE CONVERSATION FORWARD
THIS IS A DEMO
@evergage
CLOSE THE DEAL
Static CTA
Wasted Real-Estate
333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVECALL TO ACTIONS
@evergage
CLOSE THE DEAL
THIS IS A DEMO
@evergage
CLOSE THE DEAL
THIS IS A DEMO
@evergage
ASK TO PROMOTE
ASK TOPROMOTE
THIS IS A DEMO
@evergage
NEXT STEPS
VISIT EVERGAGE BOOTH
VISIT EVERGAGE.COM
WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE.
MARKETING. CONTENT. E-COMMERCE. IN-APP
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