Getting Started with Social Media

© 2013#ctctsocial @constantcontact

getting started with social mediathe why, the what, and the how for your small business or nonprofit

© 2013#ctctsocial @constantcontact

getting started is easySocial media marketing is an important key to small business and nonprofit success. But if you haven’t started using social media for your organization, you might feel overwhelmed, and you might not be sure where or how to get started. This eBook will show you:• who is using social media marketing and why• introduce you to the top 6 social networks• help you to create content to post on social media• offer 3 tips for getting started with social media (and a recommendation for which network to

start with)• provide you with a an example of what your first week of social media marketing could look

like.

We hope that this will give you the confidence to get started with social media today. To see how Constant Contact uses different social networks, click on any of the icons at the bottom of the page. We look forward to seeing your posts!

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© 2013#ctctsocial @constantcontact

who is using social media?

93%of nonprofits using social media

86%of B2Cs using social media

Source: Nonprofit Social Networking Benchmark Report

Source: Uberflip

87%of B2Bs using social media Source: Clearpoint Agency

intro[whosocialmedia?]top6networkswhattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

it influences decisions

55%share purchases on social networks

source: Fedelta

74%rely on social

networks to guide purchase decisions

source: Fedelta

68%learn more about a charity if they see

a friend posting about it

source: MDG Advertisint

71%more likely to purchase a product based on social media referrals

source: Hubspot

intro[whysocialmedia?]top6networkswhattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

the top 6 networks

Facebook LinkedIn Twitter InstagramPinterest Google+

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© 2013#ctctsocial @constantcontact

primary audience: all

they’re looking for: useful, interesting, informative content

best for: sharing text, photos, videos and reaching a large audience

used by: B2B, B2C, nonprofit

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

primary audience: business

they’re looking for: industry news, tips, solutions

best for: sharing thought leadership

used by: mostly B2B

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

primary audience: young adults

they’re looking for: news, brand updates, trends

best for: sharing news, and original and curated content

used by: B2C, nonprofit

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

primary audience: women, foodies, crafters

they’re looking for: photos, videos, products, tips

best for: sharing visual content for products, how-to, e-books

used by: B2C

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

primary audience: smartphone users

they’re looking for: interesting photos, videos

best for: showing what you do – products, people, behind the scenes

used by: B2C, nonprofit

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

primary audience: men, students, software developers

they’re looking for: links, photos, video, news, blog posts

best for: increasing your searchability and expertise

used by: B2B, B2C, nonprofit

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

name Facebook LinkedIn Twitter Pinterest Instagram Google+

primary audience

all business young adults women, foodies, crafters

smartphone users

men, students, software

developers

good for what?

sharing text, photos, video,

links

sharing news, product info, testimonials

sharing news, text updates, links to info

pinning photos, video,

graphics

sharing photos and

video

sharing text updates, links, photos, video

best for what?

sharingengaging content,

reaching a large audience

thought leadership

sharing original and curated

content

sharing products, how-to/tips, e-books

showing what you do:

products, people. behind

the scenes

increasing your searchabilityand expertise

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

what do I say?

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© 2013#ctctsocial @constantcontact

what do I say?

50% 30% 20%get likes, shares,commentsentertaininvite conversationask questionsimages + video

be useful +informativeindustry infohints + tipscurate content

about yourbusinesscalls to actionnot “buy now”

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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© 2013#ctctsocial @constantcontact

what do I say?

50%get likes, shares,commentsentertaininvite conversationask questionsimages + video

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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© 2013#ctctsocial @constantcontact

what do I say?

30%be useful +informativeindustry infohints + tipscurate content

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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© 2013#ctctsocial @constantcontact

what do I say?

20%about yourbusinesscalls to actionnot “buy now”

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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© 2013#ctctsocial @constantcontact

content ideas: 3 questions to ask

what’s newat your

business, chapter or

organization?

what have you done

lately to help someone achieve success?

what advice have people been asking

you for lately?

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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© 2013#ctctsocial @constantcontact

3 questions: what’s your answer:introwhysocialmedia?top6networks[whattosay]getstartedtoday

what’s newat your business, chapter or organization?

what have you donelately to help someone achieve success?

what advicehave people been asking you for lately?

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© 2013#ctctsocial @constantcontact

3 tips for getting started

+1 week of social media posts

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© 2013#ctctsocial @constantcontact

start with…introwhysocialmedia?top6networkswhattosay[getstartedtoday]

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© 2013#ctctsocial @constantcontact

tip #1: create your page• create a Facebook page,

not a profile• www.facebook.com\pages\create

• fill out info• add logo and cover photo

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

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© 2013#ctctsocial @constantcontact

tip 2: tell people you’re there!• email marketing• in your store/office• website• events• business cards

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

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© 2013#ctctsocial @constantcontact

tip 3: start posting • use the 50/30/20 rule• use the 3 questions • ask your audience!

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

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© 2013#ctctsocial @constantcontact

one week of Facebook postsmonday

Monday motivation

quote

tuesday

did you know?

or“check out these tips”

glass of wine(celebrate!)

wednesday

fill in the blank

thursday

having a sale this

weekend!

friday

fun fact!

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

time: noontime: afternoontime: morningtime: noontime: morning

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© 2013#ctctsocial @constantcontact

now it’s your turn…fill this out…monday tuesday

(celebrate!)

wednesday thursday friday

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

time:time:time:time:time:

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© 2013#ctctsocial @constantcontact

next steps…

http://www.constantcontact.com\learning-center\webinars\live\index.jsp

check out our social media webinars

like us at facebook.com/constantcontact

want to get some ideas? Check us out…

follow us! our handle is @ConstantContact

follow our boards at pinterest.com/constantcontact

http://blogs.constantcontact.com\category\product-blogs\social-media-marketing

learn more at our blog!

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