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© 2013 getting started with social media the why , the what , and the how for your small business or nonprofit
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Getting Started with Social Media

May 10, 2015

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Technology

Azure Collier

This e-book is a companion to the Getting Started with Social Media webinar http://www.constantcontact.com/learning-center/webinars/live/details/Getting-Started-with-Social-Media.jsp

This webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at all the popular social media networks – Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
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Page 2: Getting Started with Social Media

© 2013#ctctsocial @constantcontact

getting started is easySocial media marketing is an important key to small business and nonprofit success. But if you haven’t started using social media for your organization, you might feel overwhelmed, and you might not be sure where or how to get started. This eBook will show you:• who is using social media marketing and why• introduce you to the top 6 social networks• help you to create content to post on social media• offer 3 tips for getting started with social media (and a recommendation for which network to

start with)• provide you with a an example of what your first week of social media marketing could look

like.

We hope that this will give you the confidence to get started with social media today. To see how Constant Contact uses different social networks, click on any of the icons at the bottom of the page. We look forward to seeing your posts!

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Page 3: Getting Started with Social Media

© 2013#ctctsocial @constantcontact

who is using social media?

93%of nonprofits using social media

86%of B2Cs using social media

Source: Nonprofit Social Networking Benchmark Report

Source: Uberflip

87%of B2Bs using social media Source: Clearpoint Agency

intro[whosocialmedia?]top6networkswhattosaygetstartedtoday

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Page 4: Getting Started with Social Media

© 2013#ctctsocial @constantcontact

it influences decisions

55%share purchases on social networks

source: Fedelta

74%rely on social

networks to guide purchase decisions

source: Fedelta

68%learn more about a charity if they see

a friend posting about it

source: MDG Advertisint

71%more likely to purchase a product based on social media referrals

source: Hubspot

intro[whysocialmedia?]top6networkswhattosaygetstartedtoday

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Page 12: Getting Started with Social Media

© 2013#ctctsocial @constantcontact

name Facebook LinkedIn Twitter Pinterest Instagram Google+

primary audience

all business young adults women, foodies, crafters

smartphone users

men, students, software

developers

good for what?

sharing text, photos, video,

links

sharing news, product info, testimonials

sharing news, text updates, links to info

pinning photos, video,

graphics

sharing photos and

video

sharing text updates, links, photos, video

best for what?

sharingengaging content,

reaching a large audience

thought leadership

sharing original and curated

content

sharing products, how-to/tips, e-books

showing what you do:

products, people. behind

the scenes

increasing your searchabilityand expertise

introwhysocialmedia?[top6networks]whattosaygetstartedtoday

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© 2013#ctctsocial @constantcontact

what do I say?

50% 30% 20%get likes, shares,commentsentertaininvite conversationask questionsimages + video

be useful +informativeindustry infohints + tipscurate content

about yourbusinesscalls to actionnot “buy now”

introwhysocialmedia?top6networks[whattosay]getstartedtoday

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Page 25: Getting Started with Social Media

© 2013#ctctsocial @constantcontact

one week of Facebook postsmonday

Monday motivation

quote

tuesday

did you know?

or“check out these tips”

glass of wine(celebrate!)

wednesday

fill in the blank

thursday

having a sale this

weekend!

friday

fun fact!

introwhysocialmedia?top6networkswhattosay[getstartedtoday]

time: noontime: afternoontime: morningtime: noontime: morning

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