© 2013 getting started with social media the why , the what , and the how for your small business or nonprofit
May 10, 2015
© 2013#ctctsocial @constantcontact
getting started with social mediathe why, the what, and the how for your small business or nonprofit
© 2013#ctctsocial @constantcontact
getting started is easySocial media marketing is an important key to small business and nonprofit success. But if you haven’t started using social media for your organization, you might feel overwhelmed, and you might not be sure where or how to get started. This eBook will show you:• who is using social media marketing and why• introduce you to the top 6 social networks• help you to create content to post on social media• offer 3 tips for getting started with social media (and a recommendation for which network to
start with)• provide you with a an example of what your first week of social media marketing could look
like.
We hope that this will give you the confidence to get started with social media today. To see how Constant Contact uses different social networks, click on any of the icons at the bottom of the page. We look forward to seeing your posts!
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© 2013#ctctsocial @constantcontact
who is using social media?
93%of nonprofits using social media
86%of B2Cs using social media
Source: Nonprofit Social Networking Benchmark Report
Source: Uberflip
87%of B2Bs using social media Source: Clearpoint Agency
intro[whosocialmedia?]top6networkswhattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
it influences decisions
55%share purchases on social networks
source: Fedelta
74%rely on social
networks to guide purchase decisions
source: Fedelta
68%learn more about a charity if they see
a friend posting about it
source: MDG Advertisint
71%more likely to purchase a product based on social media referrals
source: Hubspot
intro[whysocialmedia?]top6networkswhattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
the top 6 networks
Facebook LinkedIn Twitter InstagramPinterest Google+
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© 2013#ctctsocial @constantcontact
primary audience: all
they’re looking for: useful, interesting, informative content
best for: sharing text, photos, videos and reaching a large audience
used by: B2B, B2C, nonprofit
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
primary audience: business
they’re looking for: industry news, tips, solutions
best for: sharing thought leadership
used by: mostly B2B
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
primary audience: young adults
they’re looking for: news, brand updates, trends
best for: sharing news, and original and curated content
used by: B2C, nonprofit
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
primary audience: women, foodies, crafters
they’re looking for: photos, videos, products, tips
best for: sharing visual content for products, how-to, e-books
used by: B2C
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
primary audience: smartphone users
they’re looking for: interesting photos, videos
best for: showing what you do – products, people, behind the scenes
used by: B2C, nonprofit
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
primary audience: men, students, software developers
they’re looking for: links, photos, video, news, blog posts
best for: increasing your searchability and expertise
used by: B2B, B2C, nonprofit
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
name Facebook LinkedIn Twitter Pinterest Instagram Google+
primary audience
all business young adults women, foodies, crafters
smartphone users
men, students, software
developers
good for what?
sharing text, photos, video,
links
sharing news, product info, testimonials
sharing news, text updates, links to info
pinning photos, video,
graphics
sharing photos and
video
sharing text updates, links, photos, video
best for what?
sharingengaging content,
reaching a large audience
thought leadership
sharing original and curated
content
sharing products, how-to/tips, e-books
showing what you do:
products, people. behind
the scenes
increasing your searchabilityand expertise
introwhysocialmedia?[top6networks]whattosaygetstartedtoday
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© 2013#ctctsocial @constantcontact
what do I say?
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© 2013#ctctsocial @constantcontact
what do I say?
50% 30% 20%get likes, shares,commentsentertaininvite conversationask questionsimages + video
be useful +informativeindustry infohints + tipscurate content
about yourbusinesscalls to actionnot “buy now”
introwhysocialmedia?top6networks[whattosay]getstartedtoday
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© 2013#ctctsocial @constantcontact
what do I say?
50%get likes, shares,commentsentertaininvite conversationask questionsimages + video
introwhysocialmedia?top6networks[whattosay]getstartedtoday
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© 2013#ctctsocial @constantcontact
what do I say?
30%be useful +informativeindustry infohints + tipscurate content
introwhysocialmedia?top6networks[whattosay]getstartedtoday
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© 2013#ctctsocial @constantcontact
what do I say?
20%about yourbusinesscalls to actionnot “buy now”
introwhysocialmedia?top6networks[whattosay]getstartedtoday
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© 2013#ctctsocial @constantcontact
content ideas: 3 questions to ask
what’s newat your
business, chapter or
organization?
what have you done
lately to help someone achieve success?
what advice have people been asking
you for lately?
introwhysocialmedia?top6networks[whattosay]getstartedtoday
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© 2013#ctctsocial @constantcontact
3 questions: what’s your answer:introwhysocialmedia?top6networks[whattosay]getstartedtoday
what’s newat your business, chapter or organization?
what have you donelately to help someone achieve success?
what advicehave people been asking you for lately?
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© 2013#ctctsocial @constantcontact
3 tips for getting started
+1 week of social media posts
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© 2013#ctctsocial @constantcontact
start with…introwhysocialmedia?top6networkswhattosay[getstartedtoday]
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© 2013#ctctsocial @constantcontact
tip #1: create your page• create a Facebook page,
not a profile• www.facebook.com\pages\create
• fill out info• add logo and cover photo
introwhysocialmedia?top6networkswhattosay[getstartedtoday]
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© 2013#ctctsocial @constantcontact
tip 2: tell people you’re there!• email marketing• in your store/office• website• events• business cards
introwhysocialmedia?top6networkswhattosay[getstartedtoday]
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© 2013#ctctsocial @constantcontact
tip 3: start posting • use the 50/30/20 rule• use the 3 questions • ask your audience!
introwhysocialmedia?top6networkswhattosay[getstartedtoday]
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© 2013#ctctsocial @constantcontact
one week of Facebook postsmonday
Monday motivation
quote
tuesday
did you know?
or“check out these tips”
glass of wine(celebrate!)
wednesday
fill in the blank
thursday
having a sale this
weekend!
friday
fun fact!
introwhysocialmedia?top6networkswhattosay[getstartedtoday]
time: noontime: afternoontime: morningtime: noontime: morning
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© 2013#ctctsocial @constantcontact
now it’s your turn…fill this out…monday tuesday
(celebrate!)
wednesday thursday friday
introwhysocialmedia?top6networkswhattosay[getstartedtoday]
time:time:time:time:time:
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© 2013#ctctsocial @constantcontact
next steps…
http://www.constantcontact.com\learning-center\webinars\live\index.jsp
check out our social media webinars
like us at facebook.com/constantcontact
want to get some ideas? Check us out…
follow us! our handle is @ConstantContact
follow our boards at pinterest.com/constantcontact
http://blogs.constantcontact.com\category\product-blogs\social-media-marketing
learn more at our blog!
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