George Saliaris Faseas at Open Coffee Athens XVI

Google Confidential and Proprietary 1

From entrepreneur to Google

George Saliaris-Fasseas Country Manager, Greece Presentation @ OpenCoffee Athens, 4/11/2008

some thoughts on entrepreneurship

Google Confidential and Proprietary 2

Summing up the Attitude

-Father: ‘Everything that is scarce is expensive. A good horse is very scarce and hence very expensive!

-Son: ‘How come?

Isn’t a cheap good horse even scarcier?’ (Streissler, 1973)

opencoffee 4/11/2008

Google Confidential and Proprietary 3

Another viewpoint

Entrepreneurs are not nice people…

…’nice guys do not win’

(Collins et al, 1964)

opencoffee 4/11/2008

Google Confidential and Proprietary 4

University opencoffee 4/11/2008

Google Confidential and Proprietary 5

Procurement Manager opencoffee 4/11/2008

Google Confidential and Proprietary 6

The opportunity

Making things:

SIMPLER, BETTER, CHEAPER

opencoffee 4/11/2008

Google Confidential and Proprietary 7

The Navy (1996) opencoffee 4/11/2008

Google Confidential and Proprietary 8

Managing Partner (2000) opencoffee 4/11/2008

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WIBI?

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI 9

opencoffee 4/11/2008

Google Confidential and Proprietary 10

my first book

Relationship Marketing στο Διαδίκτυο

‘Αµφίδροµη Διαφήµιση

Δυναµική Επικοινωνία

στην Εποχή της Πληροφορίας’

(2002, Libris Tech)

opencoffee 4/11/2008

Google Confidential and Proprietary 11

Managing Director OgilvyOne (2005)

People

Focus

5 star program

2005 2006 2007 2008 (est)

Profit

opencoffee 4/11/2008

Google Confidential and Proprietary

OgilvyOne Awards

2008 •  Gold in IAB mixx (best international campaign)

•  24 Ermis Awards (most awarded company in Greece again!)

•  Grand Ermis in ‘Ermis Web’ & ‘Ermis Direct’, Innovation Award in ‘Ermis Direct’

2007 •  24 Ermis Awards (most awarded company in Greece) •  Grand Ermis in ‘Ermis Web’, Innovation Award in ‘Ermis Direct’

2006

•  9 Ermis Awards   6 “Ermis Web” and 3 “Ermis Direct” awards   Awarded the only Ermis Gold given to an interactive campaign

2005 •  5 Ermis Awards

  3 “Ermis Web” and 1 “Ermis Direct” awards   Grand Ermis in ‘Ermis Web’ category

opencoffee 4/11/2008

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www.ourwork.gr

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www.ourwork.gr

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Vodafone “Livefeeds” viral campaign

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Livefeeds.gr

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The girl on the web, calls the user on the phone!

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Showcasing the service through storyline

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…and finally delivering the brand message

Google Confidential and Proprietary 20

The McKinsey Mind

Business Need

Competitive

Organizational

Financial

Operational

Managing

Team

Client

Self

Analyzing

Framing

Designing

Gathering

Interpreting

Presenting

Structure

Buy-In

Implementation

Dedication

Reaction

Completion

Iteration

Leadership

Vision

Inspiration

Delegation

Problem Intuition

Data

Solution

Rasiel & Friga (2002)

opencoffee 4/11/2008

Google Confidential and Proprietary 21

5 frogs

5 FROGS ARE SITTING ON A LOG.

4 DECIDE TO JUMP OFF.

HOW MANY ARE THERE ON THE LOG?

5, BECAUSE THERE IS DIFFERENCE BETWEEN

DECIDING AND DOING

opencoffee 4/11/2008

Google Confidential and Proprietary

Country Manager, Greece

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Google Confidential and Proprietary

My priorities

1.  Grow internet in Greece

2.  AdWords

3.  AdSense

4.  Be more Local / Products (PLEASE report issues/problems/ideas)

5.  Be an engine of economic growth (particularly for SMBs)

6.  Partnerships

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Google Confidential and Proprietary

Some Projects of interest

• Google Online Marketing Challenge (Classes register until 23rd January)

www.google.com/onlinechallenge/index.html

• Google Anita Borg Scholarship- EMENA (Submit by 26th January)

www.google.com/anitaborg-emena/

• Project 10^100. (Voting begins 27th January)

www.project10tothe100.com

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Google Confidential and Proprietary 25

Thank you

georgesf@google.com

Google Confidential and Proprietary 26

Culture, Collaboration, and Speed: A View of Google’s Bottoms-up Drive Innovation Taken from a presentation of Nelson Mattos Vice President, EMEA Engineering

Google Confidential and Proprietary 27

The Challenge of Innovating Globally

How do we stay innovative and agile with so many products, so many languages, and so many engineers and product managers in different countries?

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Start with a mission that withstands the test of time

•  We believe in democratising access to the world’s information.

•  The best search engine should give you exactly what you want.

•  People should have access to information whenever they want, and however they want it.

•  Keep it open.

•  The litmus test: does it stand the test of time?

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The Dos and Don’ts

We Don’t…

…do traditional product management: incremental features, ROI / finance driven, pie charts, etc.

…think small, niche solutions, short-term thinking, incremental improvement, vertical solutions

…go it alone -- all information and vision must be shared across all teams

…forget our guiding principle: users come first, not money

Google Confidential and Proprietary 30

Create a culture of Dos

Six Rules of Innovation

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1. Hire the best

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2. 20% is at our core

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Google News

20 Percent Projects Make a Difference Simulator in Google Earth

Google Romansch

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3. Transparency

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Google Trends

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4. Data, data, data

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Google Labs

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5. Users come first

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Speed matters

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iGoogle