Gamified social media performance coaching at the United Nations

Gamified

Social Media

Performance

Coaching

at the

United Nations

Toby BeresfordCEO – rise.global

Social Media Expert – Sky News

Digital Innovation Expert – European Commission

Founder – DMA Social Media Council

Founder – Facebook Developer Garage London

Facebook Game Designer – Sony Playstation Europe

Founder – Gamification Gurus Power 100

Founder – United Nations Social 500

What’s your workplace?

I left here…

To work here

Pailz… failed

But a personal blog post of a gamification

gurus social scorecard was a runaway

success, and led to the creation of

rise.global

How do you use Social Media in

your business?

What does success look like?

Vanity Metrics Clarity Metrics

REACH

# followers

# fans

# connections

# subscribers

ACTIVITY &

ENGAGEMENT

# tweets

# retweets / tweet

# comments / post

# impressions

From scratch I

created an

engaging

scorecard for UN

staff

Launched off the back of a hackathon

Display the top UN’ers to each

other

Provide each an individual

scorecard

3 measurement approaches

External Analytics

3rd party measurement. Biased to their needs.

Internal Scorecards

Analytics simplified as a single score linked to strategic goals.

Internal Dashboard

Stats overload on a large

dashboard. Often with

alerts.

Eating my own dog food – this is my social scorecard

I use rise.global to tweak the score algorithm so

the score reflects my current business goals

blog.rise.global