MOBILE ADS, FACTS & Fictions Hien.t@vserv.com
IS ADVERTISING THE GOOSE WITH GOLDEN EGGS?
OH YEAH!!
IS IT??? HELL NO!! WHY WOULD
I CARE??
FACT!
MOBILE AD QUICK WALK THRU
MOBILE AD QUICK WALK THRU
ECPM FILL RATE
CTR
IMPRE -SSION
CPC
INCO ME
WHAT YOU SEE OUT THERE
200++ GLOBAL AD NETWORKS
AND STILL GROWING
YES IT’S A NITCH MARKET
AND YOU’ll HAVE A LOT OF THIS
HIGHEST ECPM
100% FILLRATE
MOST EFFECTIVE
WARRANTEED INCOME
BEST CTR
NOW IDENTY TRUTHs & MYTHs
HIGHEST ECPM
100% FILLRATE
MOST EFFECTIVE
WARRANTEED INCOME
BEST CTR
NOW IDENTY TRUTHs & MYTHs
Fillrate, CTR and eCPM are relative
Ad performance is directly related to your users’ experiences
FACT IS
EACH AD NETWORK EXCELS IN ITS OWN WAY Think geography, think ad format, think category…
ARE WE ALL DOOMED???
GOOD NEWS: BILLIONS FROM ADS IS TRUE
Condition: You gotto be smart!
OPTIMIZATION IS KEY!!
A QUICK DEMO OF DEVELOPER’S SUCESS
Play video
RTB agencies ad networks direct deals
INTRODUCING VMAX display video offer wall & incent native &
house ads
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Thank you Hien.t@vserv.com Hien Gaby 0936253337