Game Mobile Ads, Facts and Fictions - Trần Thu Hiền

MOBILE ADS, FACTS & Fictions [email protected]

IS ADVERTISING THE GOOSE WITH GOLDEN EGGS?

OH YEAH!!

IS IT??? HELL NO!! WHY WOULD

I CARE??

FACT!

MOBILE AD QUICK WALK THRU

MOBILE AD QUICK WALK THRU

ECPM FILL RATE

CTR

IMPRE -SSION

CPC

INCO ME

WHAT YOU SEE OUT THERE

200++ GLOBAL AD NETWORKS

AND STILL GROWING

YES IT’S A NITCH MARKET

AND YOU’ll HAVE A LOT OF THIS

HIGHEST ECPM

100% FILLRATE

MOST EFFECTIVE

WARRANTEED INCOME

BEST CTR

NOW IDENTY TRUTHs & MYTHs

HIGHEST ECPM

100% FILLRATE

MOST EFFECTIVE

WARRANTEED INCOME

BEST CTR

NOW IDENTY TRUTHs & MYTHs

Fillrate, CTR and eCPM are relative

Ad performance is directly related to your users’ experiences

FACT IS

EACH AD NETWORK EXCELS IN ITS OWN WAY Think geography, think ad format, think category…

ARE WE ALL DOOMED???

GOOD NEWS: BILLIONS FROM ADS IS TRUE

Condition: You gotto be smart!

OPTIMIZATION IS KEY!!

A QUICK DEMO OF DEVELOPER’S SUCESS

Play video

RTB agencies ad networks direct deals

INTRODUCING VMAX display video offer wall & incent native &

house ads

17

Thank you [email protected] Hien Gaby 0936253337