Future of SEO

Future of SEO07.14.2012

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Past

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Source: http://www.industrialsearchenginemarketing.com/blog/2011/11/30/googles-latest-video-evolution-of-search/

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On Page SEOPageRankAnchor TextDomain AuthorityLink ContextUser Signals

Image credit: http://www.greenlightdigital.com/assets/images/history/greenlight-history-of-seo-2002-2009.png

2002 2009

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Image credit: http://www.copify.com/the-history-of-seo

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Image credit: http://www.copify.com/the-history-of-seo

Present

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The day the (search) world changed

02.24.2011

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Finding more high-quality sites in searchFeb 24, 2011

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

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But in the last day or so we launched a pretty big algorithmic

improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on.

This update is designed to reduce rankings for low-quality sites …

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High-quality sites algorithm goes global, incorporates user feedbackApr 11, 2011

In addition, this change also goes deeper into the “long tail” of low-

quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before.

2% of U.S. queries are affected

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More guidance on building high-quality sitesMay 06, 2011

Search is a complicated and evolving art and science, so rather than

focusing on specific algorithmic tweaks, we encourage you to focus

on delivering the best possible experience for users.

Panda was just one of roughly 500 search improvements we expect to roll out to search this year.

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TRUST

Would you trust the information presented in this article?

Would you be comfortable giving your credit card information to this site?

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AUTHOR

Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

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DOMAIN AUTHORITY

Is the site a recognized authority on its topic?

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COMPREHENSIVE

Does the article describe both sides of a story?

Does this article provide a complete or comprehensive description of the topic?

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SHARE

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

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USER EXPERIENCE

Does this article have an excessive amount of ads that distract from or interfere with the main content?

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another animal enters

04.24.2012

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PENGUIN = no. to. spam.

Keyword stuffing

Link farms

Hidden content

Copied content

impacts 3.1% 

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SPAM

Future

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“Coming up with elegant, fitting and relevant solutions to meet the

challenges of mobility, modes, media,

personalization, location,

socialization, and language will take decades.”

Marissa Mayer, VP Search Products & User Experience, Google

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More Location

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More people will access internet through smart devices.Majority of mobile searches are local in nature

More Social Context

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Image credit: http://ffden-2.phys.uaf.edu/212_spring2011.web.dir/Samantha_Porreca/Seesaw.html

More Creativity Is Being Rewarded

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Media Matters

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more rich media, videos & images

technical

content

social

Align SEO with Business strategy

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Business Strategy

SEO

SEO

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Past Present Future

?

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