Future of SEO 07.14.2012 @ThePapaPost @ThePapaPost
Dec 05, 2014
Future of SEO07.14.2012
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Past
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Source: http://www.industrialsearchenginemarketing.com/blog/2011/11/30/googles-latest-video-evolution-of-search/
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On Page SEOPageRankAnchor TextDomain AuthorityLink ContextUser Signals
Image credit: http://www.greenlightdigital.com/assets/images/history/greenlight-history-of-seo-2002-2009.png
2002 2009
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Image credit: http://www.copify.com/the-history-of-seo
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Image credit: http://www.copify.com/the-history-of-seo
Present
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The day the (search) world changed
02.24.2011
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Finding more high-quality sites in searchFeb 24, 2011
Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.
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But in the last day or so we launched a pretty big algorithmic
improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on.
This update is designed to reduce rankings for low-quality sites …
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High-quality sites algorithm goes global, incorporates user feedbackApr 11, 2011
In addition, this change also goes deeper into the “long tail” of low-
quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before.
2% of U.S. queries are affected
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More guidance on building high-quality sitesMay 06, 2011
Search is a complicated and evolving art and science, so rather than
focusing on specific algorithmic tweaks, we encourage you to focus
on delivering the best possible experience for users.
Panda was just one of roughly 500 search improvements we expect to roll out to search this year.
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TRUST
Would you trust the information presented in this article?
Would you be comfortable giving your credit card information to this site?
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AUTHOR
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
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DOMAIN AUTHORITY
Is the site a recognized authority on its topic?
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COMPREHENSIVE
Does the article describe both sides of a story?
Does this article provide a complete or comprehensive description of the topic?
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SHARE
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
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USER EXPERIENCE
Does this article have an excessive amount of ads that distract from or interfere with the main content?
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another animal enters
04.24.2012
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PENGUIN = no. to. spam.
Keyword stuffing
Link farms
Hidden content
Copied content
impacts 3.1%
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SPAM
Future
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“Coming up with elegant, fitting and relevant solutions to meet the
challenges of mobility, modes, media,
personalization, location,
socialization, and language will take decades.”
Marissa Mayer, VP Search Products & User Experience, Google
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More Location
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More people will access internet through smart devices.Majority of mobile searches are local in nature
More Social Context
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Image credit: http://ffden-2.phys.uaf.edu/212_spring2011.web.dir/Samantha_Porreca/Seesaw.html
More Creativity Is Being Rewarded
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Media Matters
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more rich media, videos & images
technical
content
social
Align SEO with Business strategy
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Business Strategy
SEO
SEO
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Past Present Future
?
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