Fundraising and the internet - PERRY STYLE

Tangible expression of an organizations mission

Supporters donate time, money and talent

Helps NPO’s drive revenue, create awareness and acquire new supporters

TRADITIONAL FUNDRAISING

1. Adopt -A-Wish 2. Kids for Wish Kids3. Third Party Events 4. Items for Sale

MAKE A WISH FUNDRAISING

1. Team UNICEF at the Scotiabank Marathon

2. Trek to Machu Picchu, Peru

3. National UNICEF Day (October 31)

UNICEF FUNDRAISING

LIMITATIONS TO TRADITIONAL FUNDRAISING

High costs Resource intensive Time consuming Lack of creativity &

innovation Limited reach

FUNDRAISING & THE INTERNET- BENEFITS

Extends reach No restrictions Personalization Donors- Payment methods

& frequency CHEAP! Fast results

FUNDRAISING & THE INTERNET: WEBSITES

Everything in one place! Convenient & easy to use Innovative/Personalized Reach Cheap means of promotion!

FUNDRAISING & THE INTERNET: SOCIAL MEDIA

Reach Cheap Connect with

donors/individuals on a dynamic level

Build a network of supporters

TRADITIONAL FUNDRAISING

TRADITIONAL FUNDRAISING

TRADITIONAL FUNDRAISING

TRADITIONAL FUNDRAISING

HOLD ON!

Need to engage Need to give your

supporters a reason to stay! Don’t just ask for money! Need to persuade them on

WHY they need to care and support you

Now it’s time for YOU to put your agent skills to the test!