FT Confidentials CRM integration: Theory vs reality, Kaliop
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United HouseNorth Road
LondonN7 9DP
+44 (0)207 354 4300
London 25/04/2013
1 www.kaliop.co.uk
FT ConfidentialsCRM Integration: Theory vs RealityPresentation By Martin Bauer
Date: 25/04/2013
Overview
The Theory Theory vs RealityThe Reality Key ChallengesLessons Learnt
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United HouseNorth Road
LondonN7 9DP
+44 (0)207 354 4300
The Theory…
www.kaliop.co.uk3
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Kick Off Meeting
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Improve the Confidentials
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Cast of Thousands
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Current Manual Process
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The Dream
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The Parts of the Puzzle
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Central Architecture
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Expert Teams
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Work ing together
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Scrum
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Perfect Fit
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In theory it would be a perfect world
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Theory vs. Reality
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Quote
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Computer Scientist: Jan L. A. van de Snepscheut
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According to Theory
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Reality
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Best Parts
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Franken car
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The Reality…
22 www.kaliop.co.uk
1st Challenge:
Teams23 www.kaliop.co.uk
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CMS Team
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Subscription Management Team
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eMarketing Team
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CRM Integration Team ??
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CRM TeamIntegration Team
2nd Challenge:Geography
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Distributed Teams
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Virtual Meetings
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3rd Challenge:
Process31 www.kaliop.co.uk
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Scrum
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User Stories & Sprints
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Different Game
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Gentle Persuasion
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Working Together
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4th Challenge:Integration
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Integration
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Minor Gaps
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5th Challenge:
Testing40 www.kaliop.co.uk
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Many Paths
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Set Paths
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Final Challenge
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Performance
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Alternative Paths
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New Solution
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Happy
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Lessons Learnt
48 www.kaliop.co.uk
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Importance of Integration
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The glue holding the bits together is the most important part.
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Lessons Learnt
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Changing too many systems at the same time causes a LOT of pain
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Lessons Learnt
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...if you work really really really hard!
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Happy
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United HouseNorth Road
LondonN7 9DP
+44 (0)207 354 4300
53 www.kaliop.co.uk
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