Transcript
In store Excitement
Builder Activity : RJ Hunt
@ Reliance digital in
association with Meow
FM channel
Meow Fm did a host hunt activity for their radio channel 104.8FM and we were the Associate Sponsor and the Venue Partners
Activity : 15th Jan- 23rd Jan
• Meow Fm host hunt activity for radio channel 104.8FM@ Vashi store
• Outdoor sites• Incoming Hotline/SMS for participation• Newspaper ads• TV – Post event coverage• Mailers to all merimeow.com members from Mumbai
Various activities were planned before the event :
Outdoor activity to support the event
Hoardings LOCATION MEDIA
Andheri Telli Gulli Jnct Billboard
Malad Near Inorbit Mall Billboard
Vile Parle Flyover Billboard
Andheri (E) Sakinaka [LHS] Billboard
Borivali Opp. National Park Billboard
Vashi below the flyover Nr. Police chowki [Hrd No.5]
Billboard
Andheri Telli Gulli
Malad Near Inorbit Mall
Vile Parle Flyover
Andheri (E) Sakinaka [LHS]
Borivali Opp. National Park
Promotions conducted to induce participation and spread excitement across all areas
InStore Activations
Dropdown
Standee
Registration process @ Vashi store
Auditions :23rd jan
Participants and volunteers
Judges at the event
Participants performing @ stage
Output
1.Overall Excitement and Activity In store
2. Youth & young women oriented activity to drive store perception
3. Spread Digital store awareness across Mumbai
To Top it all …..The complete activity was done at ZERO COST to RD
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