Frugal marketing

In store Excitement

Builder Activity : RJ Hunt

@ Reliance digital in

association with Meow

FM channel

Meow Fm did a host hunt activity for their radio channel 104.8FM and we were the Associate Sponsor and the Venue Partners

Activity : 15th Jan- 23rd Jan

• Meow Fm host hunt activity for radio channel 104.8FM@ Vashi store

• Outdoor sites• Incoming Hotline/SMS for participation• Newspaper ads• TV – Post event coverage• Mailers to all merimeow.com members from Mumbai

Various activities were planned before the event :

Outdoor activity to support the event

Hoardings LOCATION MEDIA

Andheri Telli Gulli Jnct Billboard

Malad Near Inorbit Mall Billboard

Vile Parle Flyover Billboard

Andheri (E) Sakinaka [LHS] Billboard

Borivali Opp. National Park Billboard

Vashi below the flyover Nr. Police chowki [Hrd No.5]

Billboard

Andheri Telli Gulli

Malad Near Inorbit Mall

Vile Parle Flyover

Andheri (E) Sakinaka [LHS]

Borivali Opp. National Park

Promotions conducted to induce participation and spread excitement across all areas

InStore Activations

Dropdown

Standee

Registration process @ Vashi store

Auditions :23rd jan

Participants and volunteers

Judges at the event

Participants performing @ stage

Output

1.Overall Excitement and Activity In store

2. Youth & young women oriented activity to drive store perception

3. Spread Digital store awareness across Mumbai

To Top it all …..The complete activity was done at ZERO COST to RD