From Kinkara Tea

From Kinkara Tea… to Google

Marketing, the first fifty years…

Start the day well…

1955

2005

Post-war Australia

• Australia’s ‘own’ car

‘We sell as much as we make’

• The ‘sales’ era• 50s prosperity• “Never mind the quality…

look at the price”

Fifty years of putting the customer first …

• 1956 – television comes to Australia

• “Hello – welcome to television”

• The revolution has arrived

The halcyon 60s

• “Louis de Fly” born 1962

• Still going strong!

Listening to the customer

• Marketing theory• ‘Putting the customer first’• The emergence of management theory• Profitability

The birth of marketing

Emergence of ‘the targetmarket’

• Marketing segments• The target market• Positioning

Decades of change

• Baby boomers• Ageing population• The role of women• Vietnam• Multiculturalism• A drift to the cities

• The economy • The environment• Deregulation• Globalisation• The internet• Terrorism

Great campaigns

Things go better with Coke

Come to where the flavour is…

Post modern consumption…

“You deserve a break today…”

Statue of Liberty - Amex

Australian life

The credit revolution…

• The economy• “Nice one Newk”

A woman’s place…

• The role of women• What was to follow?

Sport, sport, sport..

• The role of sport in our lives

Marketing in the 21st Century

• One-to-one• Mass customisation• Technology driven• Search engine marketing

Search engine marketing

• It’s big business

• Google worldwide revenue..• 2004 $US3.5 billion

• 2005 $US6.1 billion

• 2006 $US9.5 billion (estimated)

Ads by Google

A media revolution

• Personal Digital Assistants

• Handheld computers• Digital Television• iPod• Video iPod• Internet based services• The digital home

Podcasts…

Clickcalling

Viral marketing

Anatomy of a campaign

• Carlton Draught • 2004, 2005

Thank you!