From Dean to Obama: How Electoral Politics is Changing

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In this class, we looked at the role of the Internet in Howard Dean's 2004 campaign, and began to look at the 2008 Obama campaign as well. In particular, we looked closely at how the Dean campaign harnessed and benefited from network effects, and then began to explore the role of outside "free agents" in the 2008 race, notably Phil de Vellis and Joe Anthony.

Transcript

DPI-665Politics of the Internet

Feb 29, 2012

“How Electoral Politics is Being Changed”

Micah L. Sifry

Audio: http://bit.ly/wtcA9O

CC-BY-NC-SA

Topics for discussion

• How did the Dean campaign use the Internet to tap into “network effects”?

• What do Phil de Vellis and Joe Anthony represent, as new actors in campaign organizing?

• What is the difference between distributed work and decentralized power?

Dean campaign background

• Youthful, desperate, “nothing to lose”

• Joe Trippi, campaign manager, had dabbled in online communities

• Rise of the “netroots” in 2002-03

• Dems were searching for a viable anti-war presidential candidate

Other reinforcers

Hyper-empowerment

• Joe Anthony, super-volunteer

• Phil de Vellis, super-messenger

Obama tools

Food for thought

• What is the difference between distributed work and decentralized power?

• Who was empowered by the Obama 2008 campaign?

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