FORRESTER'S IT FORUM EMEA 2010
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FORRESTER’S IT FORUM EMEA 2010The Business Technology Transformation: Making It Real
June 9–11, 2010 ■ Hotel Cascais Miragem ■ Lisbon ■ Portugal
www.forrester.com/ITForum2010emea
FORRESTER’S IT FORUM EMEA 2010Dear colleague,
As we work our way through a bad economic slump, it’s time for some soul-searching in IT, time to learn from past lessons and create a better way forward. Forrester calls this new mandate for transformation “business technology” (BT). It’s based on the simple premise that technology is more ubiquitous and core to the business than ever before, and organizations therefore must think about it differently — beyond the traditional mindset of plan, build, run. But, like you, we’re asked to make BT more than a name change, to bring the concept down from the ether and into reality. This year’s IT Forum EMEA will help you do just that.
So transformation needs to take on a real meaning. Think of the changes leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; myriad cloud-based or other lighter, fit-to-purpose delivery models available; and of course, fiscal and regulatory pressures not seen in decades. These trends and others require that leaders outside IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders want to move faster. This time, the need for transformation is real.
At Forrester’s IT Forum EMEA 2010, we’ll help you look inside your IT organization and build a strategy to transform it into a BT organization. We’ll help you pose the right questions to peers and suppliers — and prepare you to answer tough questions in return. Forrester analysts and leading industry speakers will tackle issues related to driving the BT transformation — like connecting people fluidly; infusing process with insight; simplifying always, everywhere; delivering services, not assets; and creating differentiated business capabilities.
Forrester’s IT Forum EMEA 2010 is more than an industry conference. It’s an investment in your organization’s bottom-line success. Through a combination of analyst presentations, in-depth case studies, executive exchanges, analyst One-On-One Meetings, and peer networking, you’ll acquire the tools, knowledge, and best practices to bring your IT organization to the forefront of the business.
I look forward to seeing you in Lisbon!
Simon YatesVice President, CIO GroupForrester Research
,,,,“An excellent opportunity to meet Forrester analysts and industry peers.”
Ian Bennett, Chief, PeopleSoft Systems Management, UNHCR (The UN Refugee Agency)
,,,,“A good event to attend with a broad spectrum of topics discussed which will
add value to my role.”Gary Gascoigne, ISD Head of Delivery, Asda Stores
Contents
Role-Based Forum
Speakers
Agenda
Track Information
Expert Advice
Venue & Sponsors
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As the clouds of recession begin to lift, the need for IT transformation is real. Forrester calls this new mandate “business technology” (BT), where every business activity is enabled by technology, and every technology decision hinges on a business need.
Join your peers in one of our seven role-focused tracks or select a curriculum that best suits your needs. Bring your colleagues, too! With nearly 100 track sessions to choose from, there’s something for everyone.
At Forrester’s IT Forum EMEA 2010, we’ll help each of the roles we serve lead the shift from IT to BT. Through keynotes, track sessions, One-On-One Meetings with analysts, and peer networking, you’ll learn how to address five efforts that will ultimately enable the BT transformation.
∙ Connecting people more fluidly to drive innovation.
∙ Infusing business process with business insight.
∙ Simplifying always and everywhere.
∙ Delivering services, not assets.
∙ Creating new, differentiated business capabilities.
∙ Benefit from the unbiased expertise of Forrester analysts. ∙ Identify opportunities for intelligent cost saving. ∙ Separate hype from utility. ∙ Meet one-on-one with Forrester analysts. ∙ Network with peers in your role. ∙ Meet leading vendors and discover emerging technologies.
Your Role, Your Priorities, Your Success!
Why Attend?
THE BUSINESS TECHNOLOGYTRANSFORMATION: MAKING IT REAL
Role-Based Track
Track A: Application Development & Delivery
K.I.S.S.: Keep It Simple And Spectacular
Track B: Information & Knowledge Management And Business ProcessTransforming The Business With People,
Processes, And Information
Track C: CIO
Leading Your Business Technology
Transformation
Track D: Enterprise Architecture
Boosting The Value And Impact Of EA
Track E: Infrastructure & Operations And Security & Risk
Enabling Business Transformation Through IT
Infrastructure, Operations, Security, And Risk
Management
Track F: Sourcing & Vendor Management
Sourcing Strategies For The Business-
Technology-Focused Enterprise
Track G: Technology Product Management & Marketing And Vendor Strategy
Engaging BT Professionals: Navigating The Next
Three Years Of Tech Industry Recovery
ROLE-BASED FORUM
Who Are We?
Forrester uses personas like us to represent clients in their professional roles and deliver a uniquely relevant and solution-oriented experience.
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POWERFUL CONTENT. EXCEPTIONAL SPEAKERS
Industry Keynotes
Forrester Keynotes
Edouard Odier, Executive Vice President for Information Technology, Air France-KLMEdouard Odier is AF-KLM EVP in charge of IT since January 2009, he is member of AF-KLM Executive Committee. He joined Air France in 1977 Edouard Odier managed Air France Operations Research Group from 1982 to 1989. He joined Amadeus France as General Manager from its creation in 1989. He was appointed as Vice-President Development of Air France IT Department in April 2001 and AF CIO in October 2003.
Charles Newhouse, Head of Strategy & Design, Enterprise IT Services, BAE SystemsCharles Newhouse joined BAE Systems’ head of�ce in 2000 as head of eBusiness strategy, following the company's investment in the creation of Exostar, the aerospace and defense industry e-marketplace (cofounded with Boeing, Lockheed Martin, Raytheon, and Rolls-Royce). At the beginning of 2005, he moved to become IT Director, Head Of�ce & Shared Services. In his three-year tenure of the post delivering services to 2,000 users, he achieved a 25% reduction in the operational IT budget while improving service delivery (40%) and customer satisfaction (15%). Since 2008, Mr. Newhouse has been focused on developing and implementing the strategy for BAE Systems’ midrange infrastructure service, services
platform, and identity management programs, culminating in his recent appointment into his current role. Enterprise IT Services is an approximately £100M per annum business providing 36,000 users desktop, network, collaboration, midrange infrastructure, eCommerce, and consultancy services. Prior to BAE Systems, Mr. Newhouse worked for GEC Marconi Electronic Systems in a number of engineering-related roles. He has a master’s degree in electronic engineering.
Gianluigi Castelli, Executive Vice President ICT, EniGianluigi Castelli joined Eni in 2006 and holds the position of Executive VP ICT. Prior to Eni, Mr. Castelli worked at Vodafone as CIO, CTO, and, �nally, as Global IT Director. From 1997 to 2001, Mr. Castelli worked at the Fiat Group, �rst as Fiat Auto’s CIO, then as CEO and Managing Director of Fiat’s IT service company (GSA). He is the chairman of the Italian branch of the EuroCIO group, and he won the EC ITEA Award in 1995 and the EUCIP Champion Award in 2009.
Peter Hambling, CIO, Lloyds of LondonPeter Hambling is the Chief Information Of�cer of Lloyds, heading up the specialist insurance markets Information Technology Group. Previously, he was responsible for designing and supervising the build of HSBC's second-generation global eCommerce platforms. These now run 48 personal �nancial services businesses and 18 commercial banking businesses globally, servicing over 30 million customers. He has led teams pioneering, developing and supporting very large complex multi-channel distributed global FX & MM trading systems, associated integration middleware and market data infrastructure.
Marcus Alldrick, CISO, Lloyds of LondonIn his role at Lloyd’s Marcus is responsible for ensuring that risks to information are understood and adequately mitigated in a cost effective manner throughout the corporation, both in the UK and in its overseas locations, and that assurance to this effect is provided to Executive, Senior and Line Management. Prior to joining Lloyd’s, Marcus was a Principal Advisor for KPMG, working in IT Advisory and specializing in information security strategy de�nition and implementation. Before that Marcus has been Head of Information Security for Abbey National plc, and Information Risk and Security Manager for Barclaycard.
Planning And Delivering Capabilities Your Business WantsAlex Cullen, Vice President, Research Director, Forrester Research
Business leaders are more bullish on technology’s potential, and as a result, they’re generating a lot of demand. But IT’s budgets are �nite, and their resources can’t do everything that’s asked of them. The result is angst. And while the balancing of supply with demand is a perennial high-wire act for CIOs, the angst seems to be worsening as businesses position for slow economic recovery. The solution is to apply information technology where and how it can bring the most bene�t to the business. But in today’s world, this means more than better governance; it means thinking and talking, planning and executing around enhanced business capabilities that drive business results — the �rst step in the BT transformation.
Harnessing The Groundswell: How Real Heroes Are Turning Consumer Technology To Business AdvantageTed Schadler, Vice President, Principal Analyst, Forrester Research
Whether you call it “consumerization of IT” or social, mobile, video, or cloud, the impact is the same: Customers and employees are harnessing new technology to be more powerful than you are. And you have little control over what they do. The solution is not to lock all systems down or trample the groundswell. Instead, it is to empower employees to use the technology and skills they mastered �rst at home, but with IT guardrails up and with business guidance. But how? This panel of what we call HEROes — highly empowered and resourceful operatives — has �gured that out.
To Move From IT To BT, CIOs Need To Focus On Balance Sheets As Well AsProcesses — And Smart Computing Provides The Tools To Do SoAndrew Bartels, Vice President, Principal Analyst, Forrester Research
For the past 20 years, CIOs and IT departments have mostly focused on making business processes more ef�cient. This focus has helped make their companies much more productive and has improved product and service quality, with positive impacts on income statements. But there is more to business than process ef�ciencies and lower operating cost; there is also the balance sheet of assets and liabilities — both tangible, such as buildings and equipment or investments and debt, and intangible, such as brand, reputation, human capital, or intellectual property. The next frontiers for tech departments in the transition from IT to BT are twofold: 1) optimizing the business results from processes that affect the
balance sheet, and 2) optimizing directly the returns on corporate assets and minimizing the costs of corporate liabilities. Fortunately, the tech market is starting to provide the tools to help tech departments conquer these frontiers. These tools — which Forrester is calling Smart Computing — are still emerging and are very much works in progress. So, CIOs need both to work with their business partners to identify ways in which Smart Computing technologies can help their businesses address critical balance sheet issues and to work with vendors to shape the Smart Computing tools so that they can do so.
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AGENDA
All session speakers, themes, and times are subject to change.
WEDNESDAY, JUNE 9
THURSDAY, JUNE 10
FRIDAY, JUNE 11
08:00 - 10:00 Registration And Refreshments In The Solutions Showcase10:00 - 10:20 Forum Welcome with George F. Colony, Chairman of the Board & CEO, Forrester Research10:20 - 10:35 Setting The Stage Simon Yates, Vice President, CIO Group, Forrester Research10:35 - 11:20 Industry Keynote: Peter Hambling, CIO, Lloyds of London Marcus Alldrick, CISO, Lloyds of London11:20 - 11:50 Morning Networking Break In The Solutions Showcase11:50 - 12:35 Planning And Delivering Capabilities Your Business Wants Alex Cullen, Vice President, Research Director, Forrester Research12:35 - 13:45 Networking Lunch 13:45 - 14:35 Track Sessions14:35 - 15:05 Afternoon Break In The Solutions Showcase15:05 - 15:35 Gold Sessions16:35 - 16:45 Track Sessions16:45 - 17:45 Harnessing The Groundswell: How Real Heroes Turn Consumer Technology To Business Advantage Ted Schadler, Vice President, Principal Analyst, Forrester Research17:45 - 18:45 Networking Reception In The Solutions Showcase
08:00 - 08:50 Breakfast Presentations08:00 - 09:00 Registration And Refreshments In The Solutions Showcase09:00 - 09:05 Opening Remarks09:05 - 09:50 Industry Keynote: Charles Newhouse, Head of Strategy & Design, Enterprise IT Service, BAE Systems09:50 - 10:35 Industry Keynote: Edouard Odier, Executive Vice President for Information Technology, Air France-KLM 10:35 - 11:10 Morning Networking Break In The Solutions Showcase11:10 - 12:00 Track Sessions12:00 - 13:00 Networking Lunch In The Solutions Showcase13:00 - 14:50 Track Sessions
08:00 - 08:50 Breakfast Presentations08:00 - 09:00 Registration And Refreshments In The Solutions Showcase09:00 - 09:05 Opening Remarks09:05 - 09:45 Industry Keynote: Gianluigi Castelli, Executive Vice President ICT, Eni09:45 - 10:25 Platinum Keynote: Verizon Business10:25 - 11:05 How Much Of Your Future Will Be In The Cloud? Strategies For Embracing Cloud Computing Services James Staten, Principal Analyst, Forrester Research11:05 - 11:35 Morning Networking Break In The Solutions Showcase11:35 - 12:25 Track Sessions12:35 - 13:05 Gold Sessions13:05 - 14:15 Networking Lunch14:15 - 15:05 Track Sessions16:05 - 16:30 Afternoon Break In The Solutions Showcase16:30 - 17:20 Track Sessions17:30 - 18.30 To Move From IT To BT, CIOs Must Focus On Balance Sheets As Well As Processes Andrew Bartels, Vice President, Principal Analyst, Forrester Research18.30 - 21:30 Evening Event
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ROLE-BASED TRACKS
Andrea DaviesApplication Development & Delivery Professional
Iris KendallInformation & Knowledge Management Professional
Brian PorterBusiness Process & Applications Professional
TRACK A: APPLICATION DEVELOPMENT & DELIVERY
TRACK B: INFORMATION & KNOWLEDGE MANAGEMENT + BUSINESS PROCESS
K.I.S.S.: Keep It Simple And Spectacular Transforming The Business With People, Processes, And InformationHow many times have you sat through a long management meeting
for your application development and delivery organization and wondered: “Does it have to be this complex? Are we making it all too hard?” Well, it can be simpler, and many enterprises are replacing the complexity of traditional IT organizations with something different — a simpler approach. This frees development and delivery professionals to serve the business better, with more innovation and value — a spectacular result. How do they do it? They begin by getting requirements right the first time. They have learned how to scale Agile up across the organization. They have built a world-class development team. They know how to deliver compelling user experiences. They have learned important lessons from software product companies that they can apply to their core value streams. And they know how to apply the latest advances in application technology, whether that be Java, DBMS and information management, integration, or multichannel customer experiences, or the latest best practices for PMOs, enterprise portfolio management, application and ERP consolidation, or test-data management and privacy. How can you learn to do the same? Come to Forrester’s IT Forum Application Development & Delivery track!
Unite Business Analysts And QA Professionals To Deliver Increased Business ValueMary Gerush, Analyst, and Margo Visitacion, Vice President
A Checklist For Success With Cross-Channel ApplicationsJost Hoppermann, Vice President, Principal Analyst, and George Lawrie, Principal Analyst
Enterprise Portfolio Management and the EPMO: Translating the Theory Into RealityMargo Visitacion, Vice President
Building A World-Class Development Team Mary Gerush, Analyst, and Diego Lo Giudice, Vice President, Principal Consultant
The Future Of Information Management And DBMS Technology Noel Yuhanna, Principal Analyst
Deliver The Right Software The First Time By Breathing New Life Into Your Old Requirements PracticesMary Gerush, Analyst
Application Modernization, Rationalization, And Consolidation Strategies – In Search Of Leaner, Meaner PortfoliosGeorge Lawrie, Principal Analyst
The Latest Trends In Agile, Lean, And Product-Centric Software DeliveryDave West, Senior Analyst
The promise of empowering employees with the information, processes, and tools to solve customer problems has never been greater. IT professionals now have a vast set of options for supporting the workforce with emerging tools like social networks, digital video, next-generation collaboration platforms, and communications technologies. Yet breaking down silos and driving real business benefits from content, processes, collaboration, and communications infrastructure require a sound strategy. Business Process & Applications professionals participating in this track will learn how to align their current and future technology investments and deployment models with transformational business process initiatives. Information & Knowledge Management professionals participating in this track will gain practical advice and examples of how IT leaders are turning their people, technology, and information management investments into distinctive business outcomes.
For Business Process & Applications ProfessionalsBest Practices For Consolidating And Centralizing Your BI Environment, Including Do’s And Don’ts From Your PeersJames G. Kobielus, Senior AnalystSAP’s Current State And Future TrajectoryGeorge Lawrie, Principal Analyst, James G. Kobielus, Senior Analyst, and Stefan Reid, Ph.D., Senior AnalystBPM: The New Language Of IT To BTDerek Miers, Principal Analyst and Alexander Peters, Ph.D., Principal AnalystCenters Of Excellence For SAP Governance Alexander Peters, Ph.D., Principal AnalystTransform Business Processes Through Business Analytics James G. Kobielus, Senior Analyst, Connie Moore, Vice President, Research Director, and Derek Miers, Principal Analyst
For Information & Knowledge Management ProfessionalsBuild An Innovation Center To Harness Emerging TechnologiesRob Koplowitz, Principal AnalystSharePoint 2010 Beta: Early Lessons Learned And Road Map PlanningRob Koplowitz, Principal AnalystIs Google Wave The 21st-Century Future Of Collaboration?Ted Schadler, Vice President, Principal AnalystTurning Your Intranet Into An Efficient Information WorkplaceTim Walters, Ph.D., Senior AnalystTo SharePoint Or Not To SharePoint For External Web SitesStephen Powers, Principal Analyst
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Carol ItoCIO
Eric AdamsEnterprise Architecture Professional
TRACK C: CIO TRACK D: ENTERPRISE ARCHITECTURE
Leading Your Business Technology Transformation Boosting The Value And Impact Of EA
As firms embark on the transformation from IT to BT (business technology), CIOs’ leadership abilities will be put to the test. Smart CIOs will carry the BT torch by deftly shedding their outdated technology portfolio and processes in favor of technology-enabled business innovations and services. This track will arm senior IT leaders with insights and real-world examples of emerging organizational, process, and technology practices that drive new business value without placing the organization at risk.
Total Economic Impact™ (TEI): Justify Business-Critical IT Investments (Action Session)Chip Gliedman, Vice President, Principal Analyst
Business Technology Investment Strategies: Categorizing And Classifying IT Investments In The BT Service CatalogChip Gliedman, Vice President, Principal Analyst
From Black Box To Glass Box: Case Studies In IT Transparency Craig Symons, Vice President, Principal Analyst
IT Governance In A BT World
Craig Symons, Vice President, Principal Analyst
Future BT Organizational Models Marc Cecere, Vice President, Principal Analyst
Leading Your IT Workforce TransitionMarc Cecere, Vice President, Principal Analyst
The CIO’s Guide To Social ComputingNigel Fenwick, Vice President, Principal Analyst
Building A Road Map To BT Demand Management MaturityBobby Cameron, Vice President, Principal Analyst
Pursuing Emerging Technologies In ContextBobby Cameron, Vice President, Principal Analyst
In a business technology world, IT can’t remain an order-taker and must mature its business partnership capabilities. Enterprise architecture (EA) is the critical success factor for this partnership. Sessions in this track will help EA professionals realize this role in IT-business partnership — examining how to create a business-focused and relevant architecture and how to craft an EA program that drives this partnership.
Crafting Your Technology Strategy For Business ImpactRandy Heffner, Vice President, Principal Analyst
The Anatomy Of Capability MapsAlex Cullen, Vice President, Research Director
You Need Information Architecture To Reap The Benefits In The Next Tech BoomGene Leganza, Vice President, Principal Analyst, and Henry Peyret,
Principal Analyst
Services As Context: Binding Business Architecture To Information And Application Architecture
Randy Heffner, Vice President, Principal Analyst; Gene Leganza, Vice
President, Principal Analyst; and Noel Yuhanna, Principal Analyst
How Next-Generation Systems Management Meets The Needs Of Digital Business Galen Schreck, Principal Analyst
Next-Generation Enterprise Architecture (Panel Discussion)Moderated by: Gene Leganza, Vice President, Principal Analyst Panel:
Bobby Cameron, Vice President, Principal Analyst, Alex Cullen, Vice
President, Research Director, and Henry Peyret, Principal Analyst
The Role Of EA Before, During, And After An M&AHenry Peyret, Principal Analyst
Marketing Tactics To Boost EA’s Value MessageAlex Cullen, Vice President, Research Director
PPM, APM, And The State Of The Art For EA GovernanceHenry Peyret, Principal Analyst , and Diego Lo Giudice, Vice President,
Principal Consultant
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ROLE-BASED TRACKS
Stefan ValentiSourcing & Vendor Management Professional
TRACK E: INFRASTRUCTURE & OPERATIONS + SECURITY & RISK
TRACK F: SOURCING & VENDOR MANAGEMENT
Enabling Business Transformation Through IT Infrastructure, Operations, Security, And Risk Management
Sourcing Strategies For The Business-Technology-Focused Enterprise
As the global economy recovers, pent-up business demand for new applications and new market initiatives will thrust infrastructure and operations (I&O) and security and risk management (SRM) leaders and their teams into the heart of the business technology (BT) transformation. But with these new opportunities — such as cloud computing, client virtualization, and mobility — come increased security and risk management concerns. This track will show how I&O and SRM decision-makers can embrace BT activities and apply their expertise and techniques to elevate skills and accelerate business capabilities.
Building A Skills Competency Benchmark For Your Infrastructure & Operations Team (Action Session)Rachel A. Dines, Researcher
Optimizing Service Management: Automate With Continual Service Improvement Glenn O’Donnell, Senior Analyst
Justifying Your Cloud InvestmentJames Staten, Principal Analyst
The Future Of Client Virtualization Benjamin Gray, Senior Analyst
The Mobile Platform Wars Escalate Benjamin Gray, Senior Analyst
Assessing The Maturity Of Green IT In Your Organization (Action Session)Doug Washburn, Analyst
Real-World Infrastructure Efficiency KPIsAndrew Reichman, Senior Analyst
Security In The Cloud — A Paradigm ShiftKhalid Kark, Vice President, Principal Analyst
Building A World-Class Security OrganizationKhalid Kark, Vice President, Principal Analyst
Identity Management In 2010: Building A Flexible, Compliant, Secure Foundation Andras Cser, Principal Analyst
As firms embark on the transformation from IT to BT, sourcing and vendor management professionals must assume new roles. They must help the business understand key technology trends and tradeoffs of new and legacy sourcing models, and they must ensure maximum value from vendor investments. They play a crucial role in optimizing technology spend — and in making sure that they are taking advantage of newer models like SaaS and cloud services where it makes sense. This track will focus on key sourcing and vendor management strategies for making BT work across major areas of technology investment including applications, infrastructure, services, and telco.
Planning, Building, And Running Your Multisourcing ModelEuan Davis, Principal Analyst
Can Your Offshore Providers Help In Business Transformation?Sudin Apte, Principal Analyst
Measuring The Risks And Value Of Emerging Technologies Chris Andrews, Senior Analyst
The Future Of Application Services In The CloudLiz Herbert, Senior Analyst
SaaS Sourcing Strategies: How To Sustain Business Empowerment While Maintaining IT GoalsLiz Herbert, Senior Analyst
Understanding The Strengths And Weaknesses Of Major IT Sourcing ModelsWolfgang Benkel, Principal Consultant
Focus On Governance To Drive Sourcing SuccessEuan Davis, Principal Analyst, and Wolfgang Benkel, Principal Consultant
How Sourcing Professionals Can Drive More Innovation From Service ProvidersChris Andrews, Senior Analyst
New Global Telecoms Service Delivery Models: Enterprises Will Benefit From Emerging ICT And Cloud-Type Telecoms ServicesBrownlee Thomas, Ph.D., Principal Analyst
Noughty Software Licensing — Is The Obituary Premature?Liz Herbert, Senior Analyst
Sean RhodesSecurity & Risk Professional
Ian OliverInfrastructure & Operations Professional
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TRACK G: TECHNOLOGY PRODUCT MANAGEMENT & MARKETING + VENDOR STRATEGY
ATTEND A PRE-FORUM WORKSHOP!
Engaging BT Professionals: Navigating The Next Three Years Of Tech Industry Recovery
June 8, 2010 – LisbonThe Marketing Of IT
Enterprise technology customers are seizing greater control over their destinies as they transform business with IT. These business technology (BT) professionals increasingly base decisions in terms of business outcomes, not traditional technology feature, function, or performance metrics. B2B tech companies must significantly upgrade core customer-facing competencies to successfully engage business technologists. The tech industry’s new winners will be vendors that undergo their own BT transformation — introducing BT into all marketing, selling, and customer interactions that in turn will power clients’ BT adoption and success. Technology vendors large and small need to navigate huge issues in order to succeed, including the size and shape of the tech industry’s recovery in 2010 and beyond, pivoting to “as-a-service” delivery and pricing of IT capabilities, and the advent of Smart Computing that will bring IT capabilities to bear on new classes of business problems.
Sales Enablement: Effective Practices And Leadership Lessons LearnedEric G. Brown, Vice President, Research Director, and Bradford J. Holmes, Vice President, Role Manager – Sales Enablement
Dynamic Product Portfolios For Dynamic Channels Tom Grant, Ph.D., Senior Analyst, and Tim Harmon, Senior Analyst
Building Powerful B2B Technology CommunitiesPeter Burris, Principal Analyst, Research Director
The Future Of The B2B Technology Marketing MixMichael Gale, Vice President
The Tech Industry Rebound In 2010 And BeyondAndrew Bartels, Vice President, Principal Analyst, Holger Kisker, Ph.D., Senior Analyst
Strategies For “Everything-As-A-Service” Pricing And Delivery ModelsPascal Matzke, Vice President, Principal Analyst
The Cloud Opportunity for StrategistsStefan Reid, Senior Analyst
Led by Bobby Cameron, Vice President, Principal Analyst, Forrester ResearchParticipants in this Workshop will learn how to develop an IT marketing program that improves the communication of IT’s value and increases the successful deployment and adoption of IT-based solutions. The Workshop will provide detailed guidance on how to get started marketing IT’s work, using examples of how other IT organizations organize, justify, target, and deliver successful IT marketing campaigns. Topics covered include: making the case for IT marketing, establishing a marketing plan, segmenting the business and IT audience, using multiple communication channels, taking advantage of portals and newsletters, assigning the work, using external PR where appropriate, and measuring the program’s success. Through discussions and group exercises, participants will gain valuable insight and sample takeaways that will enable their IT organizations to elevate business’ perception and involvement — improving IT’s effectiveness. www.forrester.com/itforumworkshop
Justifying Technology Investments
Led by Robert Cormier, Principal Consultant, Forrester ResearchLearn the fundamentals for building effective business cases for technology investments by applying Forrester’s proven Total Economic Impact™ (TEI) framework and methodology. Forrester Principal Consultant, Bob Cormier, teaches you how to build sound business cases; easily understand basic financial concepts; quantify business benefits, risks, and flexibility options; and prioritize and communicate with business stakeholders and management. Apply this learning in exercises and a case study, ending the day building an action plan to incorporate an improved technology business case process within your organization. www.forrester.com/itforumworkshopJTI Pre-Forum Workshop pricing: €1,500 for paying IT Forum EMEA 2010 attendees (€1,975 regular rate). To register, call: +31 (0)20.305.4848
Victor ScottVendor Strategy Professional
Travis MartinTechnology Product Management & Marketing Professional
"From the view of a sourcing unit in the financial industry, the Forrester IT Forum conference provided valuable insights into other buyers' challenges, the latest IT developments, and
good, relevant networking opportunities."
Jacob Ikkala, Sourcing Specialist, Group Sourcing, Nordea,,,,
ANALYST ONE-ON-ONE MEETINGS
Serving Application Development & Delivery Professionals
Serving Business Process Professionals
Serving CIOs
Serving Enterprise Architecture Professionals
Serving Information & Knowledge Management Professionals
PARTICIPATING FORRESTER ANALYSTS AND COVERAGE AREAS:
Mary Gerush, AnalystApplication Development, Application Development Management, Application Development Metrics & Benchmarks, Application Development Organizational Structure, Application Development Processes & Tools, Application Development Roles & Responsibilities, IT Management, Portfolio Management & PMOs, Project Management Tools & Processes, Requirements De�nition & Management
Connie Moore, Vice President, Research DirectorBusiness Process Management, Business Process Optimization, Collaboration Strategy, Enterprise Collaboration, Enterprise Content Management, IT Management, IT Organization, Information & Knowledge Management, Organizational Design & Change Management, Packaged Applications
Marc Cecere, Vice President, Principal AnalystApplication Development, Architecture & Technology Strategy, Budgeting & Forecasting, Cost Control, IT Management, IT Organization, IT Spending & Budgeting, IT Strategic Planning, IT Strategy, Planning, & Governance, Organizational Design & Change Management
Nigel Fenwick, Vice President, Principal AnalystBusiness Technology, Business Value of IT, CIO Leadership, CIO Role, Customer Experience, IT & Business Alignment, IT As A Business, IT Management, IT Strategic Planning, IT Strategy, Planning, & Governance, Retail, Retail Technologies, Serving The Business, Social Computing & Web 2.0, The Marketing Of IT
Chip Gliedman, Vice President, Principal AnalystBusiness Process Management, CRM Strategy & Deployment, Customer Relationship Management, Customer Relationship Management Applications, Customer Service & Support, IT Management, IT Spending & Budgeting, Packaged Applications, Portfolio Management & PMOs, Total Economic Impact™
Craig Symons, Vice President, Principal AnalystBalanced Scorecard, CIO Leadership, CIO Role, IT Governance, IT Management, IT Organization, IT Portfolio Management, IT Strategic Planning, IT Strategy, Planning, & Governance
Alex Cullen, Vice President, Research DirectorIT Management, IT Organization, IT Strategy, Planning, & Governance, Organizational Design & Change Management
Randy Heffner, Vice President, Principal AnalystApplication Architecture, Application Development, Application Development Processes & Tools, Application Security, Digital Business Architecture, Enterprise Architecture, Enterprise Architecture Domains, SOA & Web Services, SOA Design, SOA Management & Web Services Management, SOA Platforms, SOA Security, SOA Strategy, Security & Risk, Service-Oriented Architecture, Software Modeling
Rob Koplowitz, Principal AnalystCollaboration Strategy, Enterprise Collaboration, Information & Knowledge Management, Information Workplace, Instant Messaging, Messaging
Gene Leganza, Vice President, Principal AnalystApplication Architecture, Enterprise Architecture, Enterprise Architecture Domains, Government, IT Management, IT Strategic Planning, IT Strategy, Planning, & Governance, Information Architecture, Technical Architecture
Stephen Powers, Principal AnalystDigital Asset Management, Document Management, Enterprise Content Management, Information & Knowledge Management, Web Content Management
Henry Peyret, Principal AnalystEA Modeling & Repository Tools, Enterprise Architecture, Enterprise Architecture Practices, Government, Healthcare & Life Sciences, Manufacturing, Professional Services, Retail, Telecommunications Services, Transportation & Logistics, Travel
Ted Schadler, Vice President, Principal AnalystCollaboration Platforms & Strategy, Enterprise Collaboration, Information & Knowledge Management, Information Workplace, Instant Messaging, Real-Time Collaboration, Web Conferencing
Galen Schreck, Principal AnalystCloud Computing, Computer Architectures, Data Center Management, Enterprise Architecture, Enterprise Architecture Domains, High Availability/Fault Tolerance, IT Infrastructure & Operations, IT Management, IT Strategic Planning, IT Strategy, Planning, & Governance, Processor Architectures, Server Virtualization, Systems Management, Systems Partitioning & Virtualization, Technical Architecture
Tim Walters, Ph.D., Senior AnalystDigital Asset Management, Document Management, Enterprise Content Management, Information & Knowledge Management, Web Content Management
Alexander Peters, Ph.D., Principal AnalystEnterprise Architecture, IT Governance, IT Management, IT Organization, IT Strategic Planning, IT Strategy, Planning, & Governance, Organizational Design & Change Management, Sourcing & Procurement, Sourcing Strategy & Execution
Bobby Cameron, Vice President, Principal AnalystApplication Development, Architecture & Technology Strategy, Business Value of IT, Governance, Risk, & Compliance, IT & Business Alignment, IT Governance, IT Management, IT Operations Measurement, IT Strategic Planning, IT Strategy, Planning, & Governance, Security & Risk, Serving The Business
Jost Hoppermann, Vice President, Principal AnalystApplication Development, Application Planning & Strategy, Architecture & Technology Strategy, Banking Platforms, EA Governance Processes, EA Organizational Structure, Enterprise Architecture, Enterprise Architecture Practices, Financial Services, Multichannel Architecture, Retail Banking
George Lawrie, Principal AnalystConsumer Packaged Goods, Enterprise ERP, Enterprise Resource Planning Applications, Financial Services, Manufacturing, Packaged Applications, Professional Services, Retail, Supply Chain Management
Diego Lo Giudice, Vice President, Principal ConsultantApplication Architecture, Application Development, Application Development Processes & Tools, Architecture & Technology Strategy, Enterprise Architecture, Enterprise Architecture Domains, Enterprise Architecture Practices, IT Management, Open Source Strategy, SOA & Web Services, Sourcing & Procurement, Sourcing Strategy & Execution Also serving Business Process & Applications professionals
Margo Visitacion, Vice PresidentAgile Methodologies, Application Development, Application Development Processes & Tools, IT Management, Portfolio Management & PMOs, Project Portfolio Management, Quality Assurance, Testing & Test Management
Dave West, Senior AnalystAgile Methodologies, Application Development Metrics & Benchmarks, Processes & Methodologies, Processes & Tools, Application Infrastructure Technologies, Application Life-Cycle Management, EA Modeling & Repository Tools, Enterprise Architecture, IT Management, Portfolio Management & PMOs, Programming Languages, Project Management Tools & Processes, Requirements De�nition & Management, Software Change & Con�guration Management, Software Modeling
Noel Yuhanna, Principal AnalystB2B Sales & Marketing, Business Continuity & Disaster Recovery, Clustering, Computer Architectures, Data Center Management, Data Integration, Data Management, Data Protection, Data Security, Database Management Systems, Enterprise Architecture, IT Infrastructure & Operations, Information & Knowledge Management, Information Protection, Integration Technologies, Mobile Services, Security & Risk, Storage & Data Management, Telecommunications Services
James G. Kobielus, Senior AnalystAnalytic Applications, Business Intelligence, Data Integration, Data Management, Data Mining & Advanced Analytics, Data Visualization, Data Warehousing, Database Management Systems, Enterprise Portals & Search, Information & Knowledge Management, Integration Technologies, OLAP, Predictive Analytics, Text Mining & Analytics
Derek Miers, Principal AnalystApplication Development, B2B Sales & Marketing, Enterprise Marketing Platforms, Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & Web Services
Benjamin Gray, Senior AnalystClient Computing Hardware, Client Operating Systems & Software, Enterprise Desktops, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, IT Infrastructure & Operations, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Telecommunications Services
Rachel A. Dines, AnalystBuild And Lead A High-Performing Infrastructure And Operations Team, Business Value Of IT, Data Center Management, Data Center Planning, IT Infrastructure & Operations, IT Management, IT Operations Measurement, IT Organization, IT Strategy, Planning, & Governance, Server Management, Server Virtualization, Serving The Business, Systems Management, The Marketing Of IT
Serving Infrastructure & Operations Professionals
Application Development, Application Development Processes & Tools, Information-As-A-Service, Lean Software, SOA & Web Services, Service-Oriented Architecture
Mike Gilpin, Vice President, Research Director
Application Management, Client Computing Hardware, Client Operating Systems & Software, Client Security & Management, Computer Displays, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, IT Infrastructure & Operations, Mobile Operating Systems, Mobile Software & Platforms, PC Support, Peripheral Devices, Server-Based Computing
Simon Yates, Vice President, CIO Group
Serving Security & Risk Professionals
Serving Sourcing & Vendor Management Professionals
Serving Technology Product Management & Marketing Professionals
Serving Technology Sales Enablement Professionals
Serving Vendor Strategy Professionals
Liz Herbert, Senior AnalystAccounting Systems, Contract Negotiations, Distribution Channels — ISVs, OEMs, & VARs, Enterprise ERP, Enterprise Resource Planning Applications, Financial Management, IT Consulting, Midmarket ERP, Outsourcing, Package Implementation Services, Packaged Applications, Pricing, RFPs, Service-Level Agreements, Software As A Service, Sourcing & Procurement, Supplier Scorecarding, Sustainable Sourcing, Systems Integration, Vendor Evaluation, Vendor Management
Peter Burris, Principal Analyst, Research DirectorApplication Development, Enterprise Marketing Platforms, Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & Web Services, Sales, Marketing, & Product Strategy.
Tim Harmon, Senior AnalystBoost leads and productivity through an integrated marketing mix, Build business with effective channel partners, Drive client value and pro�ts via effective product management, Drive sales and pipeline performance via effective, end-to-end programs, Engage customers and prospects globally using social media, Establish a global brand that attracts opportunity and drives sales
Peter O’Neill, Vice President, Principal AnalystBusiness Service Management, Competitive Analysis, Computer Hardware & Software Industries, Data Center Management, Globalization & Emerging Markets, Go-To-Market Strategies, IT Process Automation, ITIL, Innovation Networks, Marketing & Sales Strategies, Partnership Best Practices, Social Computing & Web 2.0, Tech Tech Marketing Value Proposition, Technographics Segmentation, Technology Vendor Alliances & Partnerships
Eric G. Brown, Vice President, Research DirectorEmerging Marketing Channels, Healthcare & Life Sciences, Marketing & Advertising, Marketing Organization & Culture, Value-Based Marketing
Bob Cormier, Principal AnalystIT Spending & Budgeting, Total Economic Impact™
Bradford J. Holmes, Vice President, Role Manager — Sales EnablementB2B Sales & Marketing, Government, Healthcare & Life Sciences, Tech Marketing Strategies, Tech Marketing Tools & Best Practices
Pascal Matzke, Vice President, Principal AnalystB2B Sales & Marketing, Customer Relationship Management, Go-To-Market Strategies, Marketing & Advertising, Mergers & Acquisitions, Offshore Services, Outsourcing, Packaged Applications, Partner & Af�liate Marketing, Product & Solutions Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement, Systems Integration, Technology Vendor Alliances & Partnerships
Thomas Mendel, Ph.D., Vice President, Research DirectorB2B Sales & Marketing, Business Service Management, CMDB, Corporate Strategy, Data Center Management, IT Infrastructure & Operations, IT Management Software, IT Process Automation, Media & Entertainment, Mobile Services, Product & Solutions Strategies, Service-Level Agreements, Sourcing & Procurement, Strategy Execution & Measurement, Systems Management, Telecommunications Services
Holger Kisker, Ph.D., Senior AnalystApplication Development, Application Strategy & Selection, Business Process Management, Business Process Modeling, Customer Relationship Management, Energy & Utilities, Enterprise Architecture, Enterprise Resource Planning Applications, Information & Knowledge Management, Manufacturing, Order Management, Packaged Applications, Supply Chain Management
Andrew Bartels, Vice President, Principal AnalystAuthentication, Authorization, & Audit, B2B Sales & Marketing, Financial Services, Government, High-Tech, IT Spending & Budgeting, Professional Services, Security & Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, Tech Marketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce, eCommerce Platforms & Technologies
Ellen Daley, Vice President, Role Manager – Vendor StrategyB2B Sales & Marketing, Enterprise Mobility, Market Research Tools & Best Practices, Tech Marketing Strategies & Best Practices, Telecommunications Services
Mike Cans�eld, Principal AnalystCommunication Service Provider Issues & Technologies, Convergence Services, European Telecommunications Services, Managed Telecommunications Services, Structural Separation, Telecommunications Marketing, Telecommunications Services, Telecommunications Services By Region, Wholesale Communications
Stefan Ried, Ph.D., Senior AnalystApplication Development Processes & Tools, Application Infrastructure Technologies, Application Planning & Strategy, Application Platforms & Programming Strategy, Application Server Platforms, Architecture & Technology Strategy, B2B Sales & Marketing, EA Governance Processes, EA Organizational Structure, Enterprise Architecture Practices, Enterprise Service Bus, IT Infrastructure & Operations, Professional Services, Repositories & Registries, SOA & Web Services, SOA Governance, Service-Oriented Architecture
Brownlee Thomas, Ph.D., Principal AnalystBroadband & Remote Access, Client Security & Management, Contract Negotiations, Convergence Services, Enterprise Mobile Devices, Enterprise Mobility, Global Mobile Services, Global Satellite Services, Global Telecommunications Services, Hosted & Managed IP PBX Services, Managed Telecommunications Services, Mobile Broadband Access & Device Management, Mobile Roaming & Services, Outsourcing, RFPs, Remote Work & Telecommuting, Site-To-Site MPLS Services, Video/Videoconferencing Services, Sourcing & Procurement, Telecommunications Services, Uni�ed Communications, Vendor Management, Voice Over IP Platforms & Services, Wide Area Networks & Data Services, Wireless Voice Services - Mobile Voice & VoWi-Fi
Andrew Reichman, Senior AnalystConsumer Electronics, Consumer Technology, Data Archiving, Data Protection, IT Infrastructure & Operations, Next Generation DVDs, Storage & Data Management, Storage Management, Storage Networking
Onica King, ResearcherData Center Management, Green IT, IT Asset Management, IT Infrastructure & Operations, IT Process Automation, ITIL
Phil Sayer, Principal AnalystClient Security & Management, Convergence Services, Data Services, Enterprise Mobile Devices, Enterprise Mobility, Financial Services, IT Infrastructure & Operations, IT Services, LAN Protocols & Standards, Local Area Networks, Managed Telecommunications Services, Mobile Device Management, Mobile Services, Networking, Outsourcing, Telecommunications Services, Uni�ed Communications, Voice Over IP Platforms, Voice Over IP Services, Wide Area Network Services
James Staten, Principal AnalystBlade Servers, Capacity On Demand & Utility Computing, Cloud Computing, Computer Architectures, Data Center Architecture, Data Center Consolidation, Data Center Management, Grid Computing, IT Infrastructure & Operations, Server Consolidation, Server Hardware, Server Virtualization, Systems Management, X86 Servers
Andras Cser, Principal AnalystEnterprise Single Sign-On, Entitlement Management, Financial Services, Healthcare & Life Sciences, Identity & Access Management, Mobile Services, Passwords, Professional Services, Security & Risk, Strong Authentication, Telecommunications Services, User Account Provisioning, Web Single Sign-On
Khalid Kark, Vice President, Principal AnalystGovernance, Risk, & Compliance, IT Compliance Management, IT Risk Management, Regulations & Legislation, Security & Risk, Security Performance Management, Security Policies, Security Program Governance, Security Services, Security Standards, Regulations, & Legislation, Security Strategy
Chris Andrews, Senior AnalystB2B Sales & Marketing, Contract Negotiations, Corporate Strategy, Go-To-Market Strategies, IT Consulting, IT Services, Innovation Networks, Marketing & Sales Strategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Offshore Services, Product & Solutions Strategies, RFPs, Sourcing & Procurement, Sourcing Strategy & Execution, Strategy Execution & Measurement, Strategy Frameworks & Models, Systems Integration, Vendor Management, Vendor Positioning
Sudin Apte, Principal AnalystIT Services, Offshore Services, Outsourcing, Systems Integration
Wolfgang Benkel, Principal ConsultantPricing, RFPs, Service-Level Agreements, Sourcing & Procurement, Sourcing Strategy & Execution
Doug Washburn, AnalystClient Computing Hardware, Data Center Management, Green IT, IT Infrastructure & Operations, IT Management, IT Organization, Server Hardware, Server Management, Storage & Data Management, Storage Management
Glenn O'Donnell, Senior AnalystApplication Development, Application Performance Monitoring, Business Service Management, CMDB, Capacity Modeling & Planning, Data Center Automation, IT Asset Management, IT Infrastructure & Operations, IT Management, IT Organization, IT Process Automation, IT Service Management, IT Strategy, Planning, & Governance, ITIL, Infrastructure Change Management, Infrastructure Con�guration Management, Infrastructure Metrics, Integrated IT Management, Networking, Organizational Design & Change Management, Server Management, Server Provisioning, Service-Level Management, Software Distribution, Systems Management
12
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