Foot Locker Finish Line. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project.
Post on 31-Mar-2015
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Foot Locker Finish Line
• Emily Sewell• Mercedes Alonte• Robynn Amaba• Nick Lokken
DRTL 2090Website evaluation group project
Foot Locker Homepage
About
• Foot Locker: Founded 1974• projected revenue 2012 5.6B– Foot Locker, Inc. reported annual 2012 earnings of
$1.82 per share on 03/1/2012. – 3,369 stores
Shopping for women’s shoes
Search Engine- Red running shoes
competitors
• Academy • Sports Authority• Brand websites– Nike– Adidas– Asics
SWOT Analysis
Strengths •Lots of product search options (color, size, brand, rating) •Lots of product options•Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers•Release calendar keeps customers in the know when new shoes will be out
Weaknesses
• Small images and black background- boring and looks like any other website, also hard to read
• So much information can be overwhelming
Opportunities
• Harness energy of mobile shopping• Keep utilizing social commerce, esp facebook
pages• Use product information videos more
Threats
• The Hip, young, crowd may be drawn more to a blog-like website like Finish Line
• Zappos and discount shoe websites with free guaranteed shipping
Finish Line Homepage
About
• Finish Line: Founded in 1976• Projected revenue 2012 $1,369(m)– Finish Line, Inc. reported annual 2012 earnings of
$1.56 per share on 03/1/2012
• July 1999 — Finish Line records its first online sales.
• 656 locations
Shopping for women’s shoes
Search Engine- Red running shoes
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