FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS …conference.progressive.bg/archive/2011/PDF-lectures/... · 2012. 10. 19. · DEVELOPMENT OF THE BULGARIAN RETAILING 12 BULGARIAN

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FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS FOR RETAILIVAN UZUNOV

2011

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OUTLINE:

GLOBAL MARKET PERFORMANCE

REGIONAL MARKET PERFORMANCE

BULGARIAN FMCG IN FIGURES

PERSPECTIVES FOR THE BULGARIAN MARKET

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3GLOBAL MARKET PERFORMANCE

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4GLOBAL RETAIL THINKING: GROWTH RETURNS POST-RECESSION

GLOBAL MARKET PERFORMANCE

-4

-2

0

2

4

6

8

10

12

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Reta

il V

alu

e,

y-o

-y g

row

th

Reta

il V

alu

e,

US

$ M

illio

n

Total retailing - sales Total retailing - growth Outlets - growth

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5GLOBAL RETAIL GROWTH 2008-2013

GLOBAL MARKET PERFORMANCE

-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

0.0

1,000,000.0

2,000,000.0

3,000,000.0

4,000,000.0

5,000,000.0

6,000,000.0

7,000,000.0

2008 2009 2010 2011 2012

Reta

il V

alu

e,

y-o

-y g

row

th

Reta

il V

alu

e,

US

$ M

illio

n

Grocery Retailers Non-Grocery Retailers Non-Store Retailing

Grocery Retailers Non-Grocery Retailers Non-Store Retailing

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6GLOBAL FMCG IN 2010

GLOBAL MARKET PERFORMANCE

Packaged Food ,

US$1,952.5 bn

Tobacco ,

US$664.2 bn

Alcoholic Drinks,

US$551.0 bn

Soft Drinks,

US$446.9 bn

Beauty and Personal Care, US$382.2 bn

Consumer Health,

US$180.7 bn

Home Care,

US$131.7 bnHot Drinks,

US$104.7 bn

Pet Care, US$81.6 bn

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7FMCG INDUSTRIES GROWTH IN EAST EUROPE 2005-2014

GLOBAL MARKET PERFORMANCE

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

2006 2007 2008 2009 2010 2011

Reta

il V

alu

e,

y-o

-y g

row

th

Packaged Food

Tobacco

Alcoholic Drinks

Soft Drinks

Hot Drinks

Beauty and Personal Care

Consumer Health

Home Care

Pet Care

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8GLOBAL MARKET TRENDS

GLOBAL MARKET PERFORMANCE

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9REGIONAL MARKET PERFORMANCE

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10CRISIS AND RECOVERY IN BALKANS

GLOBAL MARKET PERFORMANCE

-30.0

-20.0

-10.0

0.0

10.0

20.0

30.0

40.0

50.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15Reta

il V

alu

e,

y-o

-y g

row

th,%

Bosnia-Herzegovina

Bulgaria

Croatia

Macedonia

Romania

Serbia

Slovenia

Greece

Turkey

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11BULGARIAN FMCG IN FIGURES

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12DEVELOPMENT OF THE BULGARIAN RETAILING

BULGARIAN FMCG IN FIGURES

-5.0

0.0

5.0

10.0

15.0

20.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Reta

il V

alu

e,

y-o

-y g

row

th, %

Grocery Retailers

Non-Grocery Retailers

Non-Store Retailing

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13BULGARIAN FMCG IN 2010

BULGARIAN FMCG IN FIGURES

Packaged Food,

BGN4,277.0 mln

Tobacco,

BGN3,232.7 mln

Alcoholic Drinks,

BGN1,065.7 mln

Soft Drinks,

BGN588.2 mln

Beauty and Personal Care, BGN580.4 mln

Consumer Health,

BGN330.4 mln

Home Care,

BGN333.2 mln

Hot Drinks,

BGN311.6 mln

Pet Care,

BGN67.0 mln

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14FMCG INDUSTRIES GROWTH, REVIEW PERIOD

BULGARIAN FMCG IN FIGURES

-5.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

Reta

il V

alu

e,

y-o

-y g

row

th,%

Alcoholic Drinks

Beauty and Personal Care

Consumer Health

Home Care

Hot Drinks

Packaged Food

Pet Care

Soft Drinks

Tobacco

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15PROSPECTS FOR THE BULGARIAN MARKET

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16FORECAST PERFORMANCE OF THE MAJOR FMCG SECTORS

PROSPECTS FOR THE BULGARIAN MARKET

0.0

2.0

4.0

6.0

8.0

10.0

12.0

2011-12 2012-13 2013-14 2014-15

Reta

il V

alu

e,

y-o

-y g

row

th,% Alcoholic Drinks

Beauty and Personal Care

Consumer Health

Home Care

Hot Drinks

Packaged Food

Pet Care

Soft Drinks

Tobacco

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17WHAT IS MISSING ON THE BULGARIAN MARKET?

NEW RETAILING FORMATS

PROSPECTS FOR THE BULGARIAN MARKET

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18WHAT IS MISSING ON THE BULGARIAN MARKET?

NEW PRODUCT DEVELOPMENT

PROSPECTS FOR THE BULGARIAN MARKET

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19WHAT IS MISSING ON THE BULGARIAN MARKET?

HEALTH AND WELLNESS PRODUCTS

PROSPECTS FOR THE BULGARIAN MARKET

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THANK YOU FOR YOUR ATTENTION!

QUESTIONS?

IVAN UZUNOV

SENIOR RESEARCH ANALYST

IVAN.UZUNOV@EUROMONITOR.LT

TEL: +370 5 243 1577