Flying Blind - How to Deal with (not provided) - SAScon 2013
Post on 20-Aug-2015
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WHAT YOU’LL TAKE AWAY
The rise and rise of
(not provided)
Industry Examples
Planet Google
A new data thief
What you can do with (not provided)
Free tools and resources
GOOGLE+GROWTH
Growth Figures Healthy
LOGGED IN TO
365m Active Users
+33% Increase Since June 2012
Communities
Offline Promotion!
GOOGLE+LOCAL
LOGGED IN TO
Google Places Redundant
Automatic Switch to G+ Local
Businesses
Consumers
Personalisation
YOUTUBESIGN IN
LOGGED IN TO
YouTube Purchase
Personalised Logins
Heavy Promotion
More Advertising
Sign In Once
ADVANCED SEGMENTS
Only Include (not provided) http://kooz.ai/notprovadvseg
Exclude (not provided) http://kooz.ai/excnotprovadvseg
LINKS FOR FREEBIES
ADVANCED SEGMENTS
View Segments against
Apply Advance
d Segment
s
Audience Technology Browser
& OS
Ecommerce data
Goal Completio
ns
Content Landing Pages
Content All Pages
(NOT PROVIDED) BY LANDING PAGE
Traffic Sources Organic Keyword (not provided) Secondary Dimension = Landing Page
CUSTOM REPORTS
Choose Your Data
Tailored to You
Custom Layout
Easy to Share
Good for Managers
Schedule Emails
(NP) LANDING PAGE CUSTOM REPORT
http://kooz.ai/notprovlandingpages
(NP) BROWSER CUSTOM REPORT
http://kooz.ai/notprovbrowserOS
(NOT PROVIDED) DASHBOARD
http://kooz.ai/notprovdashboard
GOOGLE ANALYTICS WHITEPAPER
Download http://kooz.ai/gawhitepaper
100s of ideas in our
Google Analytics
Whitepaper!
MORE FREE GREATNESS
HOW TO STEAL SOME 'NOT PROVIDED' DATA BACK FROM GOOGLE – DAN BARKER http://kooz.ai/ganotprovided
BENCHMARKING (NP) IMPACT – AVINASH KAUSHIK http://kooz.ai/smartanalysisnotprov
TO SUMMARISE
TAKE BACK WHAT YOU
CAN
DIVERSIFY DATA
FOCUS
ANALYSE RESULTS
MAKE DECISIONS
CONTINUE ANALYSING
GET BETTER
RESULTS!
Organic & Referral
Traffic Drops
New Firefox & Safari iOS6
Direct Traffic Increases
Dark
SearchDark Social
THANK YOU FOR LISTENING
@Koozai_Graemegraeme.benge@koozai.com0845 485 1262
koozai.com
SLIDES: http://kooz.ai/sascon13-notprov
SLIDES:
http://kooz.ai/sascon13-notprov
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