Flying Blind - How to Deal with (not provided) - SAScon 2013

By Graeme Benge@Koozai_Graeme

FLYING BLIND? HOW TO DEAL WITH (NOT PROVIDED)SASCON 2013

Imagine A World

With No (Key)Words….

WHAT YOU’LL TAKE AWAY

The rise and rise of

(not provided)

Industry Examples

Planet Google

A new data thief

What you can do with (not provided)

Free tools and resources

(NOT PROVIDED)ON THE RISE

(NOT PROVIDED) DIGITAL MARKETING

75% of organic visits

+12% in last 6 months

(NOT PROVIDED) HEALTHCARE

16% of organic visits

+8% in last 6 months

(NOT PROVIDED) ECOMMERCE

23% of organic visits

+46% in last 6 months

PLANETGOOGLE

GOOGLE+GROWTH

Growth Figures Healthy

LOGGED IN TO

GOOGLE

365m Active Users

+33% Increase Since June 2012

Communities

Offline Promotion!

Live chat throughout program,

provided by Google+ Hangout!

Live chat throughout program,smashed Facebook!

Live chat throughout program,obliterated Twitter!

GOOGLE+LOCAL

LOGGED IN TO

GOOGLE

Google Places Redundant

Automatic Switch to G+ Local

Businesses

Consumers

Personalisation

YOUTUBESIGN IN

LOGGED IN TO

GOOGLE

YouTube Purchase

Personalised Logins

Heavy Promotion

More Advertising

Sign In Once

WHAT CANWE DO?

ADVANCED SEGMENTS

ADVANCED SEGMENTS

Only Include (not provided) http://kooz.ai/notprovadvseg

Exclude (not provided) http://kooz.ai/excnotprovadvseg

LINKS FOR FREEBIES

ADVANCED SEGMENTS

View Segments against

Apply Advance

d Segment

s

Audience Technology Browser

& OS

Ecommerce data

Goal Completio

ns

Content Landing Pages

Content All Pages

(NOT PROVIDED) BY LANDING PAGE

Traffic Sources Organic Keyword (not provided) Secondary Dimension = Landing Page

KEYWORD FILTERING

Dan Barker

Create A (NP) Profile

Add Custom Filter

Add Page Titles To (not provided)

KEYWORD FILTERING

(not provided) Tagged To Page Titles

KEYWORD FILTERING

Enhance Your (not provided) Data

Check it works in Real Time

Traffic Sources

KEYWORD FILTERING

(not provided) Tagged To Page Titles

Sources Traffic

Sources Search

Organic Keyword

CUSTOM REPORTS

Choose Your Data

Tailored to You

Custom Layout

Easy to Share

Good for Managers

Schedule Emails

SOMEFREEBIES

(NP) LANDING PAGE CUSTOM REPORT

http://kooz.ai/notprovlandingpages

(NP) BROWSER CUSTOM REPORT

http://kooz.ai/notprovbrowserOS

(NOT PROVIDED) DASHBOARD

http://kooz.ai/notprovdashboard

GOOGLE ANALYTICS WHITEPAPER

Download http://kooz.ai/gawhitepaper

100s of ideas in our

Google Analytics

Whitepaper!

MORE FREE GREATNESS

HOW TO STEAL SOME 'NOT PROVIDED' DATA BACK FROM GOOGLE – DAN BARKER http://kooz.ai/ganotprovided

BENCHMARKING (NP) IMPACT – AVINASH KAUSHIK http://kooz.ai/smartanalysisnotprov

TO SUMMARISE

TAKE BACK WHAT YOU

CAN

DIVERSIFY DATA

FOCUS

ANALYSE RESULTS

MAKE DECISIONS

CONTINUE ANALYSING

GET BETTER

RESULTS!

‘A NEW DATA THIEF IS IN TOWN’

A Quote from no one in particular

Organic & Referral

Traffic Drops

New Firefox & Safari iOS6

Direct Traffic Increases

Dark

SearchDark Social

THANK YOU FOR LISTENING

@[email protected] 485 1262

koozai.com

SLIDES: http://kooz.ai/sascon13-notprov

SLIDES:

http://kooz.ai/sascon13-notprov

IMAGE CREDIT

#51959698 - blind(slide 33) ©olly - Fotolia.com