Flipboard presentation

Bolutife Alex-TaiwoNneoma Ekwegh

Flipboard: Social Magazine

AgendaAgenda1. Introduction2. Flipboard3. Secondary research4. What Flipboard does5. The battle of social magazines6. Today’s consumers7. Benefits to advertisers8. Key points

IntroductionIntroduction

What is Flipboard?http://www.youtube.com/watch?

v=LDARc7jhM8U.

Secondary ResearchSecondary Research

Apple iPad while expensive and out of reach for the majority of the mass market, has become a highly desired object by technology lovers.

Tablet ownership is also currently niche (at 3% of respondents) - partly due to price but also because they are considered more a luxury than a necessity.

Compared to females, males are more likely to have a wider repertoire of technological items.

(Mintel, 2010)

Secondary Research Secondary Research Contd. Contd.

The latest gadgetry used to be more associated with early adopters, those who are young and male.

Technological sophistication has a significant impact on ownership of gadgets.

Parents are also less likely to have an active social life, and therefore may have a greater interest in gadgets for home entertainment.

(Mintel, 2010)

FlipboardFlipboardFlipboard application is referred to as a social magazine’.

Flipboard was launched in July 2010.

Flipboard won the Apple iPad application of the year 2010.

Flipboard is an application that creates a personalized digital and interactive magazine based on the users interests.

What Flipboard Does:What Flipboard Does:Flipboard organizes information from various sources the user engages with such as Facebook, Twitter, Flickr, Wikipedia and Google reader.

Flipboard provides users with their own real-time personalized magazine filled with newspaper and magazine articles, blog posts, photos, tweets and other content that the user subscribes to on the web.

The Battle of Social The Battle of Social MagazinesMagazines

Flipboard Vs. NewsMix:

NewsMix does not give users much control as Flipboard does.Compared to NewsMix, Flipboard has a more attractive and graphically appealing interface.

Flipboard Vs. The Daily:

Compared to Flipboard, The Daily fails in providing the user with relevant and interesting content.

Today’s ConsumersToday’s ConsumersIn an interactive context:

Consumers engage with marketing communications.

Consumers receive and provide information.

Consumers are at the centre of marketing communications.

Benefits To Advertisers:Benefits To Advertisers:Flipboard enables advertisers to:Match advert with content and publisher through personalization.

Create better brand experiences through users interest.Access relevant consumers because their interests are revealed through their likes, Retweets, and RSS subscriptions.Move past the mass market of flashing banner ad world of social networks.Know who is interacting with their adverts and what consumers do with them.

Key Points:Key Points:The world of aggregation apps is a lucrative market, thus more social magazine applications are emerging.

The role of social media in marketing communications cannot be ignored.

Flipboard offers advertisers a greater opportunity to communicate with their desired target market compared to other forms of traditional media.

Thank YouThank You

Any questions?