FLASH Hurricane Season Messaging South Padre, TX April 10, 2014.
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FLASH Hurricane Season Messaging
South Padre, TXApril 10, 2014
Our Founding & Legacy Partners
FLASH proudly acknowledges its Legacy Partners for their unwavering support of FLASH and its mission.
FLASH also wishes to recognize its Founding Partners, whose commitment and involvement with FLASH propelled us towards our bright future.
Mission: Strengthening Homes & Safeguarding Families
• Strong, well-enforced Codes & Standards
• Consumers, Leaders who understand, value & demand stronger, safer buildings
• Higher Education that includes building codes & mitigation
• Incentives (Insurance, Real Estate, Tax)
• Innovators in all sectors
• Research – Building, Social Science & more
FLASH Hurricane Season Messaging
Hurricane Season 2012
2012 Pre-Hurricane Season Harris Interactive Survey
67%63%
74%
58%
78%
Percent Who Think Taping SHOULD Be Done
TOTAL Northeast Midwest South West
Hurricane Season 2012: Go Tapeless
Hurricane Season 2012: Go Tapeless
FLASH Hurricane Season IQ
Which broadcast network carried Go Tapeless messaging twice in 2012?
www.pollev.com/flash14
Hurricane Season 2012: Go Tapeless
• More 730 traditional news media and social media stories with a total audience reach of more than 686,000,000 (Source: VOCUS)
• Blog and social media posts by Craig Fugate
• More than 400 social media mentions
Hurricane Season 2012: Go Tapeless
Hurricane Season 2013: Mitigation 2.0
2013 Pre-Hurricane Season Harris Interactive Survey
•Americans who survived severe events are more likely to prepare however…•They still do not intend to take all of the steps necessary to be ready for the next storm•A barrier to preparedness is the perceived difficulty of the task
Hurricane Season 2013: Mitigation 2.0
FLASH Weather Alerts
• iPhone and Android
• Text to Speech Technology
• More than 100 severe weather notifications for up to 6 saved locations
• Home mitigation and family preparedness videos (bilingual)
FLASH Hurricane Season IQ
What new feature is coming to the FLASH Weather Alerts App this summer?
Earthquake WarningsNHC Live Streaming Video
Protect Your Home in a FLASH Videos in Spanish
Lightning Alerts
www.pollev.com/flash14
Hurricane Season 2014: Sneak Peek
Hurricane Season 2014: #bustamyth
2014 Pre-Hurricane Season Harris Interactive SurveyHow accurate or inaccurate do you believe each of the
following statements are when it comes to hurricanes?
Know/think this is true.
Know/think this is false.
People need to evacuate based on the strength/wind speed of a hurricane.
84% 16%
It costs most homeowners more than $10,000 to make their home stronger against severe weather.
69% 31%
Taping windows with masking tape or duct tape helps prevent hurricane damage.
54% 46%
Coastal communities use and enforce stricter building codes to protect from hurricanes.
81% 19%
If the windows are closed before a hurricane, pressure will build up and blow them out.
47% 53%
When a hurricane hits, no one roof design is safer than another. 42% 58%The average cost to a family due to power outage from disasters is less than $500.
41% 59%
Homes built to code won't sustain severe damage from a hurricane. 38% 62%Evacuation zones and flood zones are essentially the same thing. 24% 76%Most homeowners' insurance policies cover flood damage. 21% 79%
Test Your FLASH IQ: The Future
Which historic figure is serving as inspiration for the 2014 FLASH hurricane season campaign?
Benjamin Franklin King Hammurabi Will Rogers Hurakan
www.pollev.com/FLASH14
Hurricane Season 2014 - #bustamyth
Hurricane Season 2014 - #bustamyth
New Resources for 2014 from FLASH
• Harris Interactive Survey Results
• Hurricane Myth Infographic
• Evacuation survey results and evacuation resource for coastal residents
• New storm surge-focused Tale of Two Homes Video
#bustamyth
#bustamyth
#bustamyth
2014 Upcoming Activation
• National Hurricane Conference (April 14 – 18)–Director’s Reception; exhibit hall; media rap session; workshops;
news events
• Hurricane Awareness Tour
• Lightning Safety Awareness Week (June)
• Home Depot– Savannah Exposition (June)
• Flood Safety Satellite Media Tour (July)
• FLASH Annual Conference (November)
FLASH at the National Hurricane Conference
Event Date Time LocationExhibit Hall April 15 & April 16 9:30 p.m.— 6:00 p.m. Exhibit HallMedia Availability with National Hurricane Center Director, Dr. Rick Knabb & FLASH President & CEO, Leslie Chapman-Henderson
April 15 3:00 p.m. Exhibit Hall
Welcome Reception & #bustamyth Karaoke April 15 5:00 p.m. – 6:00 p.m. Exhibit Hall Public Education Media Attendee RAP Session: Delivering Compelling Content to Diverse Audiences In Times of Disaster
April 16 8:30 a.m. – 10:00 a.m. TBD
General Session Panel Discussion: The Resilience Revolution: Aligning Diverse Stakeholders In Support of a Single Mission
April 16 1:30 p.m. – 3:00 p.m. TBD
Award’s Ceremony: FLASH to Receive an Award April 16 3:30 p.m. – 4:00 p.m. TBDNews Media as Mythbusters: Why Messaging Matters When Lives are on the Line April 17
8:30 a.m. – 10:00 a.m.
TBD
Panel Discussion : From Boomers to Millenials: Engaging the New Decision Makers April 17 10:30 a.m. – 12:00 p.m. TBD
Panel Discussion: Enhancing Mitigation Outreach April 17 1:30 p.m. – 3:00 p.m. TBD
Panel Discussion: Residential Building Code Education April 17 3:30 p.m. – 5:00 p.m. TBD
2014 National Hurricane Conference
RSVP to zoe@flash.org by Friday April 11th
RSVP to zoe@flash.org by Friday April 11th
Disaster Safety:One Movement, Many Voices
www.flash.orgFacebook.com/federalallianceTwitter - @FederalAllianceYouTube.com/stronghomes
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