FLASH Hurricane Season Messaging South Padre, TX April 10, 2014.

FLASH Hurricane Season Messaging

South Padre, TXApril 10, 2014

Our Founding & Legacy Partners

FLASH proudly acknowledges its Legacy Partners for their unwavering support of FLASH and its mission.

FLASH also wishes to recognize its Founding Partners, whose commitment and involvement with FLASH propelled us towards our bright future.

Mission: Strengthening Homes & Safeguarding Families

• Strong, well-enforced Codes & Standards

• Consumers, Leaders who understand, value & demand stronger, safer buildings

• Higher Education that includes building codes & mitigation

• Incentives (Insurance, Real Estate, Tax)

• Innovators in all sectors

• Research – Building, Social Science & more

FLASH Hurricane Season Messaging

Hurricane Season 2012

2012 Pre-Hurricane Season Harris Interactive Survey

67%63%

74%

58%

78%

Percent Who Think Taping SHOULD Be Done

TOTAL Northeast Midwest South West

Hurricane Season 2012: Go Tapeless

Hurricane Season 2012: Go Tapeless

FLASH Hurricane Season IQ

Which broadcast network carried Go Tapeless messaging twice in 2012?

www.pollev.com/flash14

Hurricane Season 2012: Go Tapeless

• More 730 traditional news media and social media stories with a total audience reach of more than 686,000,000 (Source: VOCUS)

• Blog and social media posts by Craig Fugate

• More than 400 social media mentions

Hurricane Season 2012: Go Tapeless

Hurricane Season 2013: Mitigation 2.0

2013 Pre-Hurricane Season Harris Interactive Survey

•Americans who survived severe events are more likely to prepare however…•They still do not intend to take all of the steps necessary to be ready for the next storm•A barrier to preparedness is the perceived difficulty of the task

Hurricane Season 2013: Mitigation 2.0

FLASH Weather Alerts

• iPhone and Android

• Text to Speech Technology

• More than 100 severe weather notifications for up to 6 saved locations

• Home mitigation and family preparedness videos (bilingual)

FLASH Hurricane Season IQ

What new feature is coming to the FLASH Weather Alerts App this summer?

Earthquake WarningsNHC Live Streaming Video

Protect Your Home in a FLASH Videos in Spanish

Lightning Alerts

www.pollev.com/flash14

Hurricane Season 2014: Sneak Peek

Hurricane Season 2014: #bustamyth

2014 Pre-Hurricane Season Harris Interactive SurveyHow accurate or inaccurate do you believe each of the

following statements are when it comes to hurricanes?

Know/think this is true.

Know/think this is false.

People need to evacuate based on the strength/wind speed of a hurricane.

84% 16%

It costs most homeowners more than $10,000 to make their home stronger against severe weather.

69% 31%

Taping windows with masking tape or duct tape helps prevent hurricane damage.

54% 46%

Coastal communities use and enforce stricter building codes to protect from hurricanes.

81% 19%

If the windows are closed before a hurricane, pressure will build up and blow them out.

47% 53%

When a hurricane hits, no one roof design is safer than another. 42% 58%The average cost to a family due to power outage from disasters is less than $500.

41% 59%

Homes built to code won't sustain severe damage from a hurricane. 38% 62%Evacuation zones and flood zones are essentially the same thing. 24% 76%Most homeowners' insurance policies cover flood damage. 21% 79%

Test Your FLASH IQ: The Future

Which historic figure is serving as inspiration for the 2014 FLASH hurricane season campaign?

Benjamin Franklin King Hammurabi Will Rogers Hurakan

www.pollev.com/FLASH14

Hurricane Season 2014 - #bustamyth

Hurricane Season 2014 - #bustamyth

New Resources for 2014 from FLASH

• Harris Interactive Survey Results

• Hurricane Myth Infographic

• Evacuation survey results and evacuation resource for coastal residents

• New storm surge-focused Tale of Two Homes Video

#bustamyth

#bustamyth

#bustamyth

Tale of Two Homes

2014 Upcoming Activation

• National Hurricane Conference (April 14 – 18)–Director’s Reception; exhibit hall; media rap session; workshops;

news events

• Hurricane Awareness Tour

• Lightning Safety Awareness Week (June)

• Home Depot– Savannah Exposition (June)

• Flood Safety Satellite Media Tour (July)

• FLASH Annual Conference (November)

FLASH at the National Hurricane Conference

Event Date Time LocationExhibit Hall April 15 & April 16 9:30 p.m.— 6:00 p.m. Exhibit HallMedia Availability with National Hurricane Center Director, Dr. Rick Knabb & FLASH President & CEO, Leslie Chapman-Henderson

April 15 3:00 p.m. Exhibit Hall

Welcome Reception & #bustamyth Karaoke April 15 5:00 p.m. – 6:00 p.m. Exhibit Hall Public Education Media Attendee RAP Session: Delivering Compelling Content to Diverse Audiences In Times of Disaster

April 16 8:30 a.m. – 10:00 a.m. TBD

General Session Panel Discussion: The Resilience Revolution: Aligning Diverse Stakeholders In Support of a Single Mission

April 16 1:30 p.m. – 3:00 p.m. TBD

Award’s Ceremony: FLASH to Receive an Award April 16 3:30 p.m. – 4:00 p.m. TBDNews Media as Mythbusters: Why Messaging Matters When Lives are on the Line April 17

8:30 a.m. – 10:00 a.m.

TBD

Panel Discussion : From Boomers to Millenials: Engaging the New Decision Makers April 17 10:30 a.m. – 12:00 p.m. TBD

Panel Discussion: Enhancing Mitigation Outreach April 17 1:30 p.m. – 3:00 p.m. TBD

Panel Discussion: Residential Building Code Education April 17 3:30 p.m. – 5:00 p.m. TBD

2014 National Hurricane Conference

RSVP to [email protected] by Friday April 11th

RSVP to [email protected] by Friday April 11th

Disaster Safety:One Movement, Many Voices

www.flash.orgFacebook.com/federalallianceTwitter - @FederalAllianceYouTube.com/stronghomes