Finnish Lifestyle Asia Growth Program introduction ... · What is the Finnish Lifestyle Asia Growth Program? • A growth program targeting Finnish lifestyle companies including fashion

Finnish Lifestyle AsiaTeamFinlandGrowth Program

February 2016

WhatistheFinnishLifestyleAsiaGrowthProgram?

• AgrowthprogramtargetingFinnishlifestylecompaniesincludingfashionanddesigncompanies.

• Targetedactivitiesforindustrialdesign&servicedesigncompaniesinChina

• CooperationwithMusicFinland,theFinnishFilmFoundation,FinnishTextile&FashionandtheMinistryofForeignAffairs.

• FundedbytheMinistryofEconomyandEmployment.

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WhyaFinnishAsiaLifestyleGrowthprogram?

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• Thenumber ofopportunities forFinnish Lifestylebrandshaveincreasedsteadilyduring thelasttwoyears

• LargeinterestfromFinnish Lifestylebrands:over30pre- registrationstogrowthprogram

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Targetmarkets

ProgramTimeline

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FinnishLifestyleAsiaisathreeyearprogram.

Thecontentandactivitiesof2017and2018willbeplannedbasedonfeedbackandlearnings from2016.

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Theprogramaimsto:

• EnablemarketentryandcontinuousgrowthinJapan,SouthKorea&China

• HelpingFinnishSMEsexpandtheirnetworksinJapan,SouthKorea&China

• RaiseawarenessofFinnishLifestylebrandsinthetargetmarkets

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Method:NetworkingpathsforopeningorexpandingsalesinSouthKorea,JapanandChina

Plannedofflineactivities

• Marketspecificcoachingandsparring sessionswithlocalexperts

• Lifestylematchmaking/B2Beventsinthemarkets(linked withTeamFinlanddelegationtripwhenpossible)

• AsianselectedbuyertripstoFinlandtoseetheFinnishbrandsintheirauthenticenvironmentandtoraisethebuyers’awarenessofFinlandandFinnishbrands.

• Factfinding tripstomarkets• Piloting showroom asmarketentrymodel

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Q1 Q2 Q3 Q4FINLAND LaunchEvent

ChinaShowroomsession

AsiaCoachingDay

PREHelsinki/Mediavisits

ChinaShowroomsessionfollow-up

MembersmeetingatEARS

MusicB2Bvisit

Japanese&KoreanbuyersvisitFinland (TBC)

Membersmeeting

ASIA DelegationtriptoSouthKorea&JapanMinisterRehn16-20.5

Salesaccelerator-activitiesinJapan

ShowroomExecutionHong Kong(TBC)

ShowroomExecutionShanghai,China (TBC)

NordicLifestyleevent&musicevent,SouthKorea

FactFinding trip toJapan/TokyoDesignWeek/IFFTJapan

Industrial/Servicedesigntrack

Service/Industrialdesignworkshop

DesignBusinessfact-finding triptoChina

CreativeLifestyleAsiaCalendar

Interestedtojoin?Wanttofindoutmore?

• Annual fullmembership forSMEsis1000€ andcoversfreeofchargeparticipationtoallactivities(Largecompanies2000€).

• Companiescanjoin individualactivitiesbutfornon-members therewillbeseparatecostforeachevent(500-1500€).

• Forlimitedtrackscoveringonlyactivitiesforindustrialdesign/servicedesignandmusicmembership500€

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Registrationinformation/contact

Registrationinformation willbesentout tomorrow.

Jonna Wibelius,ProgramDirector,FinnishLifestyleAsiaEmail:Jonna.wibelius@finpro.fiMobile:+358504681764

Katriina Mäkipää,ProgramCoordinator, FinnishLifestyleAsiaEmail:Katriina.Makipaa@finpro.fiMobile:+358295695935

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