Turku University of Applied Sciences Productizing Finnish Lifestyle Tourism Services Objectives of the project: • To create new partnerships, new knowledge and new service networks that are based on an authentic Finnish lifestyle. Furthermore to offer novel tourism services created to the markets identified by Visit Finland, namely Germany, the United Kingdom and the Netherlands. • To enhance co-operation between project partners and entrepreneurs and to share best practices in Turku Archipelago, Jyväskylä Lakeland area, and internationally. • To introduce tourism services and route suggestions grounded on the Finnish lifestyle. All services are based on sustainability and high quality aiming to enhance experiences. • To compile information about international marketing and distribution channels, competitors and the wishes of the chosen customer segments. • To produce materials that bring the Finnish lifestyle alive, like videos, documents, pictures, stories and “how to” advice (in English & German). These materials can be used in both marketing and during the service process. • To share the service/product ideas and materials created during the project nationally. Productizing Finnish Lifestyle Tourism Services Project duration 1.1.2016 - 31.3.2018 Operating sphere International Partners Turku University of Applied Sciences (Turun ammattikorkeakoulu) Jyväskylä University of Applied Sciences (Jyväskylän ammattikorkeakoulu) Companies from Turku and Jyväskylä regions offering e.g. accommodation, nature activities, food&beverage, sauna, meeting or party services as well as events: Aavameri Paratiisisaari Airiston Lumous Apartment Hotel Kivijärven Linnanmäki Fishing Patrol Hankakorpi Herrankukkaro Hinders Huikon Helmi Isokari Itätalon Talonpoikaiskartano Juhlatalo Juurikkasaari Kalastaja Esa Kotilainen Kivitasku Kustavin Lootholma Kuvapäät Oy Pensar Syd Perttulan Tila Rosala Handelsbod Ruuhipirtti Ruukkimatkailu Suovanlahti Village /Tractor Jazz Vaihelan Saaristohotelli Versona Oy Villa Hiidenmäki Villa Wolax Witas Oy Keksintöjen viikko Source of funding Centre for Economic Development, Transport and the Environment (Jyväskylä) Total funding 210 000 € Project website Project results http://suomalaisella.blogspot.fi/ https://www.facebook.com/ finnishlifestyle/ http://www.tuas.fi/en/research-and-development/projects/productizing-finnish-lifestyle- tourism-services/