Finding Your Mustache | How to stand out in a clean shaven marketing world

Finding your

mustache

by jeph maystruck

let’s start a business

we don’t need to go to a bank for

financing

we don’t need an expensive credit card terminal

you don’t need to

hire people

you don’t need a building or pay for an entire

office

now lets

celebrate!

we don’t need a taxi

we don’t need to

stay at a hotel

we don’t have to go to a

restaurant

our world has

changed

what happened?

we’re getting

smarter

the flynn effect

what happened to the

media?

do you believe everything see on

tv?

what is the most powerful form of

marketing?

word of mouth is still the most powerful form of

marketing.

it’s just easier now.

what’s your

mustache?

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million

raised

“research by Goleman and The Hay Group found that within

organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”

-dan pink,a whole new mind

The best book to learn about Twitter?

Three things….

1. There are no more sticks2. Think like Elon Musk3. Say yes

1. carrots vs sticks

-dan pink,a whole new mind

3. say yes

true leadership is the willingness to fail and the courage to admit it

e-mail: jephmaystruck@gmail.comwebsite: www.strategylab.catwitter: @jephmaystrucklinkedin: http://ca.linkedin.com/in/jephmaystruck/