Finding Your Mustache | How to stand out in a clean shaven marketing world
May 06, 2015
Finding Your Mustache: how to stand out in a clean shaven marketing world. Presented for Financial Executives International (FEI) November 27, 2013 at the Hotel Sask Regina.
Jeph Maystruck from http://strategylab.ca/.
Email: [email protected]
Twitter: @jephmaystruck
You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.
Jeph Maystruck from http://strategylab.ca/.
Email: [email protected]
Twitter: @jephmaystruck
You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.
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Transcript
Finding your
mustache
by jeph maystruck
let’s start a business
we don’t need to go to a bank for
financing
we don’t need an expensive credit card terminal
you don’t need to
hire people
you don’t need a building or pay for an entire
office
now lets
celebrate!
we don’t need a taxi
we don’t need to
stay at a hotel
we don’t have to go to a
restaurant
our world has
changed
what happened?
we’re getting
smarter
the flynn effect
do you believe everything see on
tv?
what is the most powerful form of
marketing?
word of mouth is still the most powerful form of
marketing.
it’s just easier now.
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million
raised
“research by Goleman and The Hay Group found that within
organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”
-dan pink,a whole new mind
The best book to learn about Twitter?
Three things….
1. There are no more sticks2. Think like Elon Musk3. Say yes
1. carrots vs sticks
-dan pink,a whole new mind
3. say yes
true leadership is the willingness to fail and the courage to admit it
e-mail: [email protected]: www.strategylab.catwitter: @jephmaystrucklinkedin: http://ca.linkedin.com/in/jephmaystruck/
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