Transcript
• Ancient Egyptian times
• Hands that engraved on the walls for 20,000 years belonged to the first to cut human hair- To remove accumulated evil essence- To renew energies
Origin of Barbers
Bloodletting process
White bandages that contain blood would hung outside to dry on a pole
Red and white swirled pole came into existence when the wind blew it.
Origin of Barber Shops’ Pole
5th centuryFirst barber shop was created in Ancient Greece
1893First school of barbers had been opened up
19th centuryGolden age of barber shops
1904The end of the golden age of barber shops
1980s Unisex barber shops were became more common in the world
until today
History of Barber Shops
Founder Stella Lim
Current location Banting, Selangor
Motive for starting business To learn a technique, Interest
Main Services Hair cutting, perming
Estimated number of customers
About 50 per day
Annual revenue About 72K
Capital needed for starting the business
‘Leaves’ – about RM 15,000‘Stella’ – about RM 50,000
‘Stella’
Miss Stella used to own a salon called ‘Leaves’ that giving away by the owner.
The business was running very well because it was located at the main street of the town and most of the resident love her hair styling skills.
History
After a few years, she moved her shop location to another area in the same town and she named it as ‘Stella’ because she wanted the saloon to represent her.
The business of ‘Stella’ was not as good as ‘Leaves’ because the location was not in the uptown, but the old customers still visit her salon.
In year 2013, she change her business to a home business because she found that this profession is too competitive.
It is also because she wants to maintain her passion and to feed her family.
Tenze Hair Studio Sdn. Bhd.No.18-1-2, Jalan Setia Prima Q U13/Q, Setia Alam
Sek U13, 40170 Shah Alam.
Owned by Mr. Avier Ng
Tenze Hair Studio Sdn. Bhd.
• 6 outlets
• Estimated 60 around customers per day ( including all outlets )
Main Services Provided
I. Hair do services
II. Magazine and advertisement shooting make over
III. Artist concerts make over
History
2002Started the first salon.
2004-2007Opened the second and third salon.
2007-2012• Focus in setting up the system of
management• Train his team and build branding
2013-2014Continue opened 3 salons
Competitors
“Pro” Salon - Managed by
young people.- Knows the most
trending hairstyle.
“Mei Hua” Salon- Hair styling
skills are equally competitive as each other.
- Provide good customer services and low price.
“Kozo” Salon- Located at
uptown of Banting.
- Most systematic among all of the salons.
Methods of business to compete with their competitors
Trust her customers ‘loyalty’. Stella said that “people have their
choices in choosing which kind of salon they want.”
She provides good customer service --- Differentiated Products
She wouldn’t compete with her competitors. Most important thing is she did her best on customers.
Competitor 1
Shop Name : AX Hair Style Salon
Location : Jalan Prima C, Setia Alam. (Just right beside Tenze Hair Studio)
Specialized : Hair stylists, Hair care
Shop Name : 1986 Hair Studio
Location : Jalan Prima C, Setia Alam.
Specialized : It provides a café and nail service for their customers.
Competitor 2
“He never treated anyone as his competitors, but only friends”
“Having more friend is better than having more enemies”
Methods to compete with their competitors
Lack of funding and insufficient cash flow Did not work in systematically Facing a human resources problem
Obstacles while entering the market
Obstacles Faced While Entering Markets
Pricing Decision- Significant demand for their products depends on the
prices. - Due to the intense competition and weak pricing
power, most of the monopolistic competitive firms make minimal profits over time in the market.
Monopolistic Competitive Firms
Large number of
Firms
Weak Barrier to Entry
Weak Pricing Power
Differentiated Product
Advertising
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