Final presentations gkm090020 attempt_2014-05-08-09-28-29_griffin_marshall_digital_tutors_rework

Digital TutorsGriffin Marshall

Current Landing Page

Current Software Pulldown

15 Principles Digital Tutors Currently Does Wrong

Entry Point

Propositional Density

Chunking

Wayfinding

Hick’s Law

Satisficing

Contour Bias

Five Hat Racks

Progressive Disclosure

Layering

Desire Line

Nudge

Legibility

Confirmation

10 Principles Digital Tutors Currently Does Right

Readability

Alignment

Highlighting

Top-Down Lighting Bias

Iconic Representation

Color

Figure-Ground Relationship

Horror Vacui

Signal-to-Noise Ratio

Picture Superiority Effect

Logo Redesign

Current Logo Reworked Logo

Reworked Landing Page

Reworked Landing Page