FIAT/IFTA MMC Seminar May 2015. Content factory for social and digital media. Eric Minoli. Groupe Media TFO

CONTENT FACTORY FOR DIGITAL

AND SOCIAL MEDIA

ÉRIC MINOLI

CHIEF TECHNOLOGY AND OPTIMIZATION OFFICER

GROUPE MÉDIA TFO

TORONTO, CANADA

WHAT IS GROUPE MÉDIA TFO?

• The only North American French-language educational and cultural TV broadcaster based outside of Quebec

• Head office in Toronto, Ontario, Canada

• Satellite offices’ in Ottawa and Sudbury

• 200 employees

• C$31 million yearly budget

• One commercial-free TV channel, broadcast throughout Canada

• 220 different websites

• More than 20,000 videos available through web, tablet, and

smartphones

• More than 100 hours of content available to cable operators for VOD

• More than 200 hours of in-house productions per season

AN UMBRELLA BRAND

• Always go back to the original needs

• Listen to end users

• Make the technical environment highly flexible, so that it can adapt to changing trends and markets

• Maintain interoperability

ORGANIZATIONAL CHANGES

• Merged IT and Broadcast departments

• No more “TV first”

• Empowered people and made them accountable

• No more separation between technical and content people

• Integrated web staff into production team

COPING WITH CHANGE

• Change is constant, so be ready to adjust constantly

• Make sure all systems work in harmony

• Provide workshops and other training sessions frequently

THE PROJECT

• Accept all common codecs

• It only takes a few seconds between returning from a shoot and starting to browse proxies at individual desktops

• Going from 3 edit suites to 50 edit desktops

• Install a rendering farm to speed up the process and optimize the usage of resources

FLIP TFO and iPhone

CONCLUSION

• 50% reduction in freelance costs

• 110% more content

• 100 million views on YouTube (1200% increase in 12 months)

• More than 100% pages viewed increased on tfo.org (12 months)

• 140% increase on television audience (12 months)

QUESTIONS?

ÉRIC MINOLICHIEF TECHNOLOGY AND OPTIMIZATION OFFICER

EMINOLI@TFO.ORG

GROUPE MÉDIA TFO21 COLLEGE STREET

PO BOX 3005, STATION F

TORONTO ON M4Y 2M5

CANADA