CONTENT FACTORY FOR DIGITAL AND SOCIAL MEDIA ÉRIC MINOLI CHIEF TECHNOLOGY AND OPTIMIZATION OFFICER GROUPE MÉDIA TFO TORONTO, CANADA
Jul 23, 2015
CONTENT FACTORY FOR DIGITAL
AND SOCIAL MEDIA
ÉRIC MINOLI
CHIEF TECHNOLOGY AND OPTIMIZATION OFFICER
GROUPE MÉDIA TFO
TORONTO, CANADA
• The only North American French-language educational and cultural TV broadcaster based outside of Quebec
• Head office in Toronto, Ontario, Canada
• Satellite offices’ in Ottawa and Sudbury
• 200 employees
• C$31 million yearly budget
• One commercial-free TV channel, broadcast throughout Canada
• 220 different websites
• More than 20,000 videos available through web, tablet, and
smartphones
• More than 100 hours of content available to cable operators for VOD
• More than 200 hours of in-house productions per season
• Always go back to the original needs
• Listen to end users
• Make the technical environment highly flexible, so that it can adapt to changing trends and markets
• Maintain interoperability
• Merged IT and Broadcast departments
• No more “TV first”
• Empowered people and made them accountable
• No more separation between technical and content people
• Integrated web staff into production team
• Change is constant, so be ready to adjust constantly
• Make sure all systems work in harmony
• Provide workshops and other training sessions frequently
• Accept all common codecs
• It only takes a few seconds between returning from a shoot and starting to browse proxies at individual desktops
• Going from 3 edit suites to 50 edit desktops
• Install a rendering farm to speed up the process and optimize the usage of resources
• 50% reduction in freelance costs
• 110% more content
• 100 million views on YouTube (1200% increase in 12 months)
• More than 100% pages viewed increased on tfo.org (12 months)
• 140% increase on television audience (12 months)
QUESTIONS?
ÉRIC MINOLICHIEF TECHNOLOGY AND OPTIMIZATION OFFICER
GROUPE MÉDIA TFO21 COLLEGE STREET
PO BOX 3005, STATION F
TORONTO ON M4Y 2M5
CANADA