Transcript
YOUR REAL TIME MOBILE BUSINESS
FEED
NUTSHELL
THE PAINCurrent cloud BI solutions are one of these
Multi-platform alerts (emails,
texts)
Desktop oriented
dashboardToo complex Too cluttered
THE PAINIncreasing
use of multiple cloud
services among SMBs
Need for tools providing
insights and alerts from
these services
Attempts to fill this need
include complex dashboards /
syncing tools / email updates
Still no tool which is realtime,
simple and a one-stop-shop on mobile
MOBILE FEED OF INSIGHTS AND ALERTS
FROM YOUR CLOUD SERVICES
SOLUTION
MAKING BI SIMPLE,
ACCESSIBLE AND FUN
MISSION
FOCUSING ON: SMALL DATA.
MISSION
HOWChronological
real time textual feed
Instant authentication to your apps by 2
clicks
Real-time Notifications of
alerts and events
No customizing, no know how:
built-in BI modules
Mobile platform centric
Small Data: friendly & actionable insights on
momentary ‘movements’
HOWInstant
authentication to your apps by 2
clicks
Mobile platform centric
Generic object characterization of models enabling separation of bites creation and data source.Pre-configured BI models according to user characteristics such as market, role and apps
Proprietary API architecture enabling adding new services without new code
Central data aggregation for analysis of multiple apps at onceCrowd-sourced optimizations for bites based on user behavior/usage
SWOTStrengths1. SMB operations experience 2. Built in BI modules: flexibility of insights and markets3. Lean development process,
Weaknesses1. SMB’s reluctance to pay: requiring freemium2. SMB’s lack of brand loyalty: requiring loyalty programs3. Operational base in Israel
Opportunities1. Early entry to user-friendly mobile analytics 2. Setting high competitive barriers: Strategic partnerships with platform & cloud services
Threats1. Dashboards: New Relic, Mixpanel, Kissmetrics2. Service syncing: Zapier, IFTTT, CloudWorks3. Aggregators : Sumall, Databox
GO TO MARKET
Ecommerce Stores
& strategic partnerships
with:
cloud services
(especially ones lacking
mobile)
website building
platforms
Syncing services
BUSINESS
FREEMIUMFree basic package (limited bites and apps) + ‘pay-as-
you-go’
Premium (unlimited apps and bites) with a monthly subscription for 1 or team
+
$20-$50per mo. per user
Y1 IncomeY2 IncomeY3 Income
-441,871641,101
5,492,489
TEAM
Gilad Even Co-founder and CEO: previously VP Product & Operations at Tapingo, Founder & CEO at Avanim Technologies ltd., CTO & Co Founder at OrderIT ltd. and CTO at Cibus business meals Ltd.
Igor AzizovCTO: previously Cloud OTT System Architect at Cisco Systems Inc. , System Architect and Senior Software Developer at CastUP Ltd.
Eleanor KalinaCo-founder and VP Marketing: previously Dir. of Business Development at Forex Magnates, VP Product at Mingler, Co-Founder at SR Innovations, COO at Tamir Fishman RE Fund.
EXHIBIT IMeet target market #1 (initial go-to market for Y1)5 leading ecommerce platforms: Shopify, Magento, Bigcommerce, Volusion, 3dcartActive users: approx. 250k2 Mega platforms: ebay, AmazonActive users: over 3m (end of 2013)Ave. expense / mo. on store management: approx. $80User type: SMB, teams of 1-10, paying for apps which either aggregate updates from various web apps via dashboard, or email/text notificationsNeeds: simple solution for keeping track of web apps – they’re lostExperience of pain: real time server crash, increase/decrease in uniques, payment problems, change in regional traffic due to an event, and more.
EXHIBIT IIWhat is Small Data, anyway?!
Small data is data that is small enough size for human comprehension.
The term "big data" is about machines and "small data" is about people.
Small data connects people with timely, meaningful insights (derived from big data and/or “local” sources), organized and packaged – often visually – to be accessible, understandable, and actionable for everyday tasks.
*Wikipedia
EXHIBIT IIWhat is Small Data, anyway?!
Here’s our answer for it