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YOUR REAL TIME MOBILE BUSINESS

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NUTSHELL

THE PAINCurrent cloud BI solutions are one of these

Multi-platform alerts (emails,

texts)

Desktop oriented

dashboardToo complex Too cluttered

THE PAINIncreasing

use of multiple cloud

services among SMBs

Need for tools providing

insights and alerts from

these services

Attempts to fill this need

include complex dashboards /

syncing tools / email updates

Still no tool which is realtime,

simple and a one-stop-shop on mobile

MOBILE FEED OF INSIGHTS AND ALERTS

FROM YOUR CLOUD SERVICES

SOLUTION

MAKING BI SIMPLE,

ACCESSIBLE AND FUN

MISSION

FOCUSING ON: SMALL DATA.

MISSION

HOWChronological

real time textual feed

Instant authentication to your apps by 2

clicks

Real-time Notifications of

alerts and events

No customizing, no know how:

built-in BI modules

Mobile platform centric

Small Data: friendly & actionable insights on

momentary ‘movements’

HOWInstant

authentication to your apps by 2

clicks

Mobile platform centric

Generic object characterization of models enabling separation of bites creation and data source.Pre-configured BI models according to user characteristics such as market, role and apps

Proprietary API architecture enabling adding new services without new code

Central data aggregation for analysis of multiple apps at onceCrowd-sourced optimizations for bites based on user behavior/usage

SWOTStrengths1. SMB operations experience 2. Built in BI modules: flexibility of insights and markets3. Lean development process,

Weaknesses1. SMB’s reluctance to pay: requiring freemium2. SMB’s lack of brand loyalty: requiring loyalty programs3. Operational base in Israel

Opportunities1. Early entry to user-friendly mobile analytics 2. Setting high competitive barriers: Strategic partnerships with platform & cloud services

Threats1. Dashboards: New Relic, Mixpanel, Kissmetrics2. Service syncing: Zapier, IFTTT, CloudWorks3. Aggregators : Sumall, Databox

GO TO MARKET

Ecommerce Stores

& strategic partnerships

with:

cloud services

(especially ones lacking

mobile)

website building

platforms

Syncing services

BUSINESS

FREEMIUMFree basic package (limited bites and apps) + ‘pay-as-

you-go’

Premium (unlimited apps and bites) with a monthly subscription for 1 or team

+

$20-$50per mo. per user

Y1 IncomeY2 IncomeY3 Income

-441,871641,101

5,492,489

TEAM

Gilad Even Co-founder and CEO: previously VP Product & Operations at Tapingo, Founder & CEO at Avanim Technologies ltd., CTO & Co Founder at OrderIT ltd. and CTO at Cibus business meals Ltd.

Igor AzizovCTO: previously Cloud OTT System Architect at Cisco Systems Inc. , System Architect and Senior Software Developer at CastUP Ltd.  

Eleanor KalinaCo-founder and VP Marketing: previously Dir. of Business Development at Forex Magnates, VP Product at Mingler, Co-Founder at SR Innovations, COO at Tamir Fishman RE Fund.

EXHIBIT IMeet target market #1 (initial go-to market for Y1)5 leading ecommerce platforms: Shopify, Magento, Bigcommerce, Volusion, 3dcartActive users: approx. 250k2 Mega platforms: ebay, AmazonActive users: over 3m (end of 2013)Ave. expense / mo. on store management: approx. $80User type: SMB, teams of 1-10, paying for apps which either aggregate updates from various web apps via dashboard, or email/text notificationsNeeds: simple solution for keeping track of web apps – they’re lostExperience of pain: real time server crash, increase/decrease in uniques, payment problems, change in regional traffic due to an event, and more.

EXHIBIT IIWhat is Small Data, anyway?!

Small data is data that is small enough size for human comprehension. 

The term "big data" is about machines and "small data" is about people.

Small data connects people with timely, meaningful insights (derived from big data and/or “local” sources), organized and packaged – often visually – to be accessible, understandable, and actionable for everyday tasks.

*Wikipedia

EXHIBIT IIWhat is Small Data, anyway?!

Here’s our answer for it