Fashion trend forecast_spring_summer_2014

Fashion Trend Forecast Spring/Summer 2014.www.sippo.ch

l Fashion Trend Forecast S/S 2014.2

Sources/Publisher....................................................... 3.

Simplicité avancée..................................................... 4Colours..................................................................................... 5

Styling.Trends......................................................................6-12

Knitwear.Trends.................................................................13-18

Accessories.Trends...........................................................19-22

Vues fusion................................................................... 23Colours................................................................................... 24

Styling.Trends....................................................................25-32

Knitwear.Trends.................................................................33-37

Table of contents.Liaison virtuelle.......................................................... 42Colours................................................................................... 43

Styling.Trends....................................................................44-50

Knitwear.Trends.................................................................51-56

Voix poétique.............................................................. 61Colours................................................................................... 62

Styling.Trends....................................................................63-69

Knitwear.Trends.................................................................70-75

The.Swiss.Import.Promotion.Programme.........................80-81

3Fashion Trend Forecast S/S 2014. l

Collezioni Trends 101

Collezioni Trends 102

Collezioni Accessori 70

Collezioni Accessori 71

Close-Up 12, Knit & TricotWomen, Spring Summer 2013

Close-Up13, Knit & TricotWomen, spring Summer 2013

Textile View Magazine, Issue 98

Textile View2 Magazine, Issue 13

Textile View2 Magazine, Issue 14

Textile-Revue Nr. 42, 14.12.2012

Textile-Revue Nr.10/11, 08.02.2013

Sources.Publisher.Osec

Eve.Baechtold,.Project.Manager

Brigitte.Heuser,.Concept

Beate.Rüttiger,.Graphic.Design.

Osec,.SIPPO.

Swiss.Import.Promotion.Programme

Stampfenbachstrasse.85

CH-8006.Zurich

Phone.+41.44.365.51.51

Fax.+41.44.365.52.02

sippo@osec.ch

Copyright.©.Osec

April.2013..All.rights.reserved.

MOLECULEWoman Practice Sumer 2014

fashion trends MOLECULECode X Winter 2013/14

MOLECULE Catwork, Looks & Accessoires, Summer 2014

DMI, Trend Book, Woman.Man Spring.Sumer 2014

textile report 13-1, spring 2014

textile report 13-2, summer 2014

Simplicité avancée.

Fashion Trend Forecast S/S 2014. l 5

11-0601 TCX 19-4006 TCX 14-1107 TCX 13-4308 TCX 12-0913 TCX 12-5407 TCX

Colours.

Styling Trends Women‘s wear.Simplicité avancée.

Purist, simple, neutral

Body-conscious, with rigorous new shapes and no frills,

uncompromisingly feminine. The looks are sharp, perfectly

shaped, formal, focussed and super sexy. They show a

refined materials’ mix and subtle layerings. Reduced shapes

are decisive, as well as minimal-colour outlines. The look

plays with strictness and marked masculine proportions,

such as a strongly accented shoulder line defined by

shoulder pads, and a feminine lightness featuring flounces,

lingerie-optics and long, ultra-feminine slits. This feminine

overstatement leads to a consistently modern, couture-like

total look.

Styles

Tops with drapings, gatherings and pleats acquire new volumes.

Important elements: lingerie-optics, flowing silk and wrap-around

skirts, dresses with pleated and draped parts, as well as

A-shapes, soft blazers and silk pants.

Colours

Minimalistic colours such as black and white, sand or natural

tones such as chalk, glass, linen, putty and taupe, complemented

by pale sky-blue, jade, apricot and skin.

Fabrics

Fabrics are delicate, shimmering, natural and paper-like.

The focus is on soft cotton, luxurious silk, linen and

cashmere qualities, as well as jerseys, suede, light wool

types. Paper-finishes, micro-reliefs and organdies complete

the picture.

Designs

Natural structures, flammés, glossy and paper-finishes.

Micro-structures and linear, organic prints.

Luxurious, sophisticated, technical

Street modernity has a rebel soul, updating formal wear

according to contemporary times. Functional detailing meets

an urban active mood. Extremely fine qualities and nobly-

crafted designs are reinterpreted as sophisticated single-

colours, materials’ mixes and clear shapes with new pattern

lines and tailoring details. Monochrome soft colours and

neutral nuances transmit lightness and smart modernity.

Styles

The.style.plays.with.suit-optics,.also.as.a.layer-look..Combinations.

consist.of.super-light.double.breasted.suits,.translucent.soft.vests,.

blousons.and.parkas.with.pocket,.cord.and.zip-details.with.narrow.

or.draped.trousers,.clean.Bermudas,.soft.shirts,.super-fine.T-shirts.

and.fine-knits,.as.well.as.transparent.net.optics..

Colours

Monochrome.soft.colours,.neutral.nuances,.black,.white.and.

grey.in.a.light.and.dark.mix,.with.the.addition.of.beige.and.placed.

colour.accents.

Fabrics

The.look.mixes.transparency,.paper-finishes,.shimmer,.false.

single-colours.and.single-coloured.structures.with.nylon,.fine.

wool,.linen.and.noble.denim..Cotton.fabrics.are.compact,..

smooth.and.structured..Wool,.urban.high-tech.fabrics,.double-

woven.fabrics,.stretch,.satins,.bondings.with.materials’.contrast,.

light.padding.combined.with.smooth.leather,.poplin.and.compact.

jersey.

Designs

Net-optics,.laser-cut,.graphic.inserts,.window.checks,.placed.

grid,.raster.and.stripe.effects,.micro-designs.and.prints.such..

as.damier.and.graphic.patterns.

Styling Trends Men‘s wear.Simplicité avancée.

l Fashion Trend Forecast S/S 2014.8 Simplicité avancée.

Fashion Trend Forecast S/S 2014. l 9Simplicité avancée.

Knitwear Trends.Simplicité avancée.

This.theme.features.high-quality,.refined.mixtures.in.fine.yarn.

count,.light.flammé.effects.and.mélange.colours..The.mesh.is.

fine.and.light,.with.shaded.stripes.and.elastic.plissés..Crepe-like.

and.stretchy,.fine.yarns.with.a.silky.sheen.and.perfectly.rounded.

cables.interpret.a.couture-like.mesh..To.the.touch,.yarns.are.dry.

and.fresh,.and.surfaces.are.smooth.or.only.sparingly.structured.

Yarns.are.fine,.in.cotton,.linen,.thin.cotton.crepes,.flammés,.

nubs,.two-toned.twists,.chine,.eco.and.recycling.types,.extra-thin.

merinos,.cotton-silk.ribbons,.cashmere.and.silk.mixtures.

Women’s wear

Light.and.neutral.nuances,.monochrome.colour.scheme.and.purist.

looks.play.the.leading.role..Understatement.in.perfection.

Shapes

Fine.knits.in.transparent.optics.with.irisés,.ajourés.and.plissés,.

as.well.as.round-neck.and.wrap-around.shapes,.cardigans.with.

materials’.patches..A-shapes,.short.pencil.skirts,.fine.knits.with.a.

figure-hugging.silhouette,.fine.basics.with.round-necks,.stand-up.

collars.or.polo.collars.

Patterns

Irisés,.ajourés,.plissés,.regular.relief.patterns,.shaded.stripes,.

super.fine.knits,.jacquards.

Men’s wear

Smartness.and.lightness.interpret.formal.wear.in.a.modern.

and.relaxed.way..Lightness.of.colour.gives.a.new.attractiveness.

to.neutrality..Clear.lines.with.a.relaxed.and.contemporary.air..

Material.neutrality.combines.with.light.pastels..Tonal.shading.

provides.a.restful.naturalness.

Shapes

Fine.knits.with.round.necks.and.matching.cardigans,.super.fine.

knit-shirts,.knitted.sports.jackets,.knitted.coats,.slouchy.short-

sleeve.hoodies,.modern.quernsey.knits..

Patterns

Tony.micro-designs,.shaded.stripes,.transparency,.shimmer,.

single-coloured.structures,.lustrous.ribbed.knits.

Accessories Trends.Simplicité avancée.

The type of simplicity and modernity requires personality.

This look will only succeed as a modern interpretation also

with regard to accessories and shoes.

•. clean.sharp.shapes.and.volumes.for.bags,..

with.controlled.bursts.of.femininity

•. chic.and.linear

•. blunt.geometric.bags

•. bags.with.huge.oval.buckles

•. PVC,.plexiglas,.white,.metal.detailing.

•. Clutch.bags.in.soft.designs

•. pointed.low.cut.shoes

•. illusionistic.PVC.sandals.with.modernist.heels

•. new.are.moccasins,.with.planes.slipped..

and.overturned.in.architectural.fashion

•. pretty.Mary-Jane’s.with.pencil.sharp.toes

•. ankle.boots.with.rounded.heels

•. footwear.in.sharp.and.clean.cut.lines

Headwear

•. clean.sharp.shapes.and.volumes,..

with.controlled.influence.of.femininity..

in.the.form.of.head.pieces

•. holographic.transparent.hats

Jewellery

•. priest.collars.make.a.come-back.together..

with.metal.elements

•. priest.collars.out.of.plastic

Vues fusion.

Colours.

Styling Trends Women‘s wear.Vues fusion.

Mixed, exotic, vital

This theme strives to be modern and laid-back, in an eye-to-

eye encounter between East and West. In keeping with this

spirit, the looks are consequently modern and relaxed. The

graphic handling of colours, patterns, handicraft and rawness

is surprising and new. The pattern-cutting techniques melt

together the Western tradition and the Far-Eastern draping

skills, bringing about a new hybrid couture. The look lives on

colour-blocking, different designs and textures.

Styles

Strapless.dresses,.tops,.tunics.and.trapezoidal.shapes.with.

edgings,.fringes,.stripes,.asymmetric.features,.pencil.and.full.

circle.skirts,.short.vests,.boleros,.skinny.and.sarouel.pants,.plain.

and.severe.kimono.shapes.and.origami.folds..

Colours

Intense.colour.shades.in.turquoise,.mosaic.blue,.orange,.lemon,.

pink..Stark.contrasts.with.white,.leather,.cocoa.and.summer.darks.

Fabrics

Summer.tweeds,.raffia.effects,.jerseys,.knits,.stretch,.satin,.

denim,.canvas,.raw.linen,.functional.high-tech.fabrics.and.

embroideries,.but.also.ultra-light.and.transparent.materials.

Designs

Striking,.bold.stripes,.checks,.geometric.patterns,.zigzags,.

colourful.embroideries,.edgings,.African.designs.and.prints,.polka.

dots,.pop-art.inspirations,.artistic.flower.designs,.ethnic.graphics.

and.edgings,.graphic.small-print.patterns.and.fluorescent.effects.

Mystic, shimmering, Far Eastern

Inspired by the beauty of Asian cultures and mystic darkness,

the theme plays with light and shadow, and combinations of

luxurious and casual images. Silky, Asian elegance defines

suiting in dark shades. Wrap-around and layered elements

give this look a new degree of freedom. Traditional indigo

technology meets the Tokyo street spirit. Soft layerings and

volume determine this fashion style.

Styles

Styles.include.coat,.jacket,.shirt.and.vest.shapes,.stand-up.collar.

shirts,.loose.shirts,.tunics.and.wrap-around.shapes,.cool.sarouel.

pants.and.Bermudas,.as.well.as.narrow,.dark.suits,.close-cut.

black.suits,.shorter.than.normal.pants,.double-breasted.suits,.

wrap-around.pants,.asymmetric.fastenings,.indigo.layers.

Colours

The.colour.mood.is.rather.dark.and.monochrome,.in.rich.dark.

blue,.purple,.lacquer.red,.brown.and.metal,.to.be.combined.with.

lush.shadow.nuances.and.white,.as.a.clear.contrast.

Fabrics

Light,.translucent.fabrics..Lustre.and.patterns.are.presented.

in.dark.shadow.colours.and.tony.light.and.dark.combinations..

Fabrics.are.smooth,.shiny,.porous.and.appear.to.be.liquid..

Materials:.cotton,.silk,.silky.optics,.wool,.mohair,.satin.and.

synthetics.such.as.changeant.and.jacquard,.with.added.glossy.

coatings..

Designs

Kimono.blueprints,.zigzag.patterns,.tie-dyes,.graphic.micro-

designs,.jacquards.are.presented.as.calligraphic.prints,.

handicraft.patterns.and.pyjama.stripes,.as.well.as.tie.designs.

Styling Trends Men‘s wear.Vues fusion.

Fashion Trend Forecast S/S 2014. l 27Vues fusion.

l Fashion Trend Forecast S/S 2014.28 Vues fusion.

Knitwear TrendsVues fusion.

Flowing.yarns.with.iridescent.effects..The.surfaces.reflect.light.or.

play.with.metallic.light.spots.and.matte-glossy.contrasts..Super-

fine.or.coarse.yarns.play.with.transparency.in.combinations.

with.dropped.stitches.and.lace.patterns,.creating.an.opaque.

atmosphere..Super-fine.transparency,.lustrous.chainette.yarns,.

cord.yarns,.bright.single-coloured.yarns,.narrow.ribbons,.glossy.

and.stretch.effects,.metallics,.moulinés,.multi-coloured.space.

dyes,.knots,.multi-fil.

Women’s wear

Inspirations.from.folklore,.foreign.cultures.and.reminiscences.of.

Southern.countries.permeate.this.style.

Shapes

Knits.take.on.bright.colours.in.tops,.tunics,.trapezoid.and.asym-

metric.shapes..This.season.provides.enough.freedom.to.allow.the.

combination.of.odd.sweater-designs.with.fresh.colours,.strong.and.

marked.stripes.and.knit-pattern.mixtures..Generous.sweaters.or.

narrow,.figure-hugging.silhouettes..Dresses.in.crochet.optics.and.

short.skirt.lengths.are.important.for.the.young.market.

Patterns

Intarsia.patterns,.crochet.looks,.wrap-around.structures,.3-D.high-

relief.structures,.glittering.surfaces,.fluttering.transparency,.multi-

coloured.space-dyes,.a.lot.of.colour.in.ring.stripes,.crochet,.mesh.

and.raffia.optics,.in.a.mixture.of.patterns.and.with.bright.embroi-

dered.details..Bold.stripes,.checks,.geometric.patterns.and.zigzags.

Men’s wear

Far-Eastern.inspirations.are.shown.in.summery.layerings..

in.a.new.combination.of.casual.and.luxurious.looks.

Shapes

Knits.present.themselves.in.dark.stripes,.jacquards,.tie-dyes.

in.loose-fitted.knit.shirts,.tunics,.round-neck.shapes.and.wrap-

arounds,.pie-crust.necklines,.fair-isle.knitted.tanks,.twinsets,.

zipped.shirt-cardigans.

Patterns

Jacquards,.handicraft.patterns,.dark.stripes,.tie-dyes,.zigzag.

patterns,.playschool.jacquards,.intarsia.patterns.

Accessories trends.Vues fusion.

The season is dominated by multiculturalism, in an easy,

unprejudiced mix and match. Global glamour crafted

with savoir-faire and irony for accessories to be used in

juxtaposition to reflect one’s mood.

•. animal.hide.prints.and.studs.for.bags

•. bags.with.kaleidoscopic.graphics.colours,.declaring.the.triumph.

of.the.triangle

•. unique.blends.of.geometries.and.ethnic.undertones.redefine.the.

season’s.fashion.rules

•. avoiding.the.easy.option.of.cross.shoulder.straps,.the.season’s.

it-bags,.with.a.highly.structured.spirit,.are.unequivocally.

designed.to.be.held.in.the.hand.or.hung.from.a.wrist

•. flowers.are.decorating.abstract.buckets.and.evening.bags

•. intarsia.mountings

•. colourful.shoes.like.space-age.accessories.from.other.planets

•. Asian.influenced.sandals

•. Sculptured.platforms.for.modern.geishas

Headwear

•. turbans.out.of.batik.fabrics

•. whimsical.straw.hats

•. printed.hat.scarves

•. sport.inspired.striped.belts

•. simple.Japanese.influenced.belts

Jewellery

•. unique.ethnic.beat.necklaces.and.ear.rings

•. bold.is.the.buzzword.of.the.next.season.–.and.the.bolder.the.

better

•. Gold.and.blackened.silver.are.the.metals.and.pearl.the.

gemstone.of.choice

Liaison virtuelle.

Colours.

Styling Trends Women‘s wear.Liaison virtuelle.

Virtual, authentic, unexpected

The theme shows itself as a modern urban layering mix,

combining laid-back functional safari elements with abstract

floral and eccentric designs into a modern casual urban look.

Unlimited and unexpected – such are the images deriving

from virtual and authentic nature. The theme mixes and over-

draws colours, patterns and structures. This creates a style

composed of tony and artificial-looking layers, patterns and

materials’ mixes. Functionality and exoticism are combined

into a modern, feminine and adventurous style.

Styles

Narrow,.long.tops,.shirts.with.roll-up.sleeves,.tops.in.gathered.and.

wrapped.trapezoidal.shapes,.loose-fitting.shorts.and.pants,.skirts.

and.jackets.with.pockets,.waistbands,.loops.and.belt.details.in.

leather.

Colours

Natural.and.artificial.colour.mood.in.leaf.green,.lagoon.blue,.flower.

and.fruit.colours,.natural.tones.leading.to.earth.hues.

Fabrics

Fabrics.vary,.showing.a.mother-of-pearl.shimmer,.wet-look,.

transparency.in.natural,.flowing.cotton,.metallics,.linen,.

changeants,.wash-out.optics.and.glossy.coatings.

Designs

Embroideries.and.prints.reminiscent.of.insects,.as.well.as.

camouflage,.batik.and.dégradés,.jacquards,.stripes.and.shadow.

prints,.space-dyes.

Modern, virtual, essential

Laid-back street casuals bring about an exotic world spirit.

Sportive and purist images are staged as modern and sophi-

sticated, with a combination of utility ideas and comfortable,

practical garments.

Styles

The.look.includes.belted.jackets,.vests.with.safari.pockets,.

buckles,.eyelets,.studs,.functional.parkas,.anoraks,.zipper-lumber.

with.contrasting.details,.biker.blousons,.dark.stripe.blazers,.pants.

and.Bermudas.with.pocket.and.waistband.details.

Colours

From.natural.to.artificial-looking.leaf.green,.flower.and.fruit.colours.

up.to.indigo.and.earth.tones,.natural.or.artificial.green-blue.hues.

are.combined.with.orange-red.into.earth.tones.

Fabrics

Wet.iridescent.aspects.are.mixed.with.raw.fabrics.and.designs..

Fabrics.show.wear-and-tear.and.patina,.tending.to.natural,.

flowing.surfaces.in.cotton,.linen,.rami.with.a.mystic.lustre,.wet-

look.effects,.complemented.with.cotton.and.wash-out.optics,.

crisp.cotton,.canvas,.twills,.washed.linen,.metallic.gloss,.leather,.

suede.and.mesh.optics.

Designs

Designs.reminiscent.of.insects,.flowers,.tattoos.and.camouflage.

optics..Wet-look.effects,.dip-dyes,.Ikat.and.nature.prints.

Styling Trends Men‘s wear.Liaison virtuelle.

l Fashion Trend Forecast S/S 2014.46 Liaison virtuelle.

Fashion Trend Forecast S/S 2014. l 47Liaison virtuelle.

Knitwear Trends.Liaison virtuelle.

Nature.inspired.by.tree-barks,.minuscule.grains.and.peels..This.

is.reflected.in.a.dry.touch.and.moving,.flowing.surfaces,.creating.

a.style.of.urban.camouflage..Yarns.are.fine,.transparent.and.

lustrous..Wet-look,.changeants,.colourful.metallics,.yarns.with.

a.mother-of-pearl.shimmer,.natural.cottons,.crêpe-like.cotton/

polyamide.mixtures.with.rippled.effects,.linen,.linen.woven.

together.with.a.copper.wire,.fine.chiné.linen.yarns,.compact,.

foamy.bouclés,.summery.tweeds..Both.medium.and.coarse.yarn.

counts,.with.a.light.and.airy.feeling..

Women’s wear

Functionality.and.exoticism.mix.into.a.modern,.feminine.adventure.

style..The.look.creates.unexpected.and.unlimited.images.based.

on.virtual.and.authentic.nature..Colours,.motifs.and.structures.are.

mixed.and.overdrawn.

Shapes

Knits.are.presented.in.ribbed.and.mesh.optics,.in.a.translucent.

look.adorned.with.sequins.or.dip-dyes,.as.well.as.fabric.and.

leather.details..Narrow,.long.tops,.tops.with.roll-up.sleeves..

Close-cut.sweater.shapes.look.new.thanks.to.strongly.shortened.

silhouettes.with.straight.and.curved.hems.

Patterns

Stripes,.jacquards,.fantasy.structures,.wash-out.optics,.space-

dyes,.moulinés,.nubs,.multiple.effects,.sprayed.tweed.look,.

woven.optics,.tucked.ribs.and.tucked.patterns,.3-D.reliefs,.relief.

structures,.ribs,.mesh.optics,.camouflage.and.batik.optics.

Men’s wear

Purist.and.authentic.in.natural.materials.and.colours.–.this.nature.

theme.reflects.a.long-lived.style.staged.in.a.modern.version..

Shapes

Knits.as.T-shirts.and.Polo-shirts,.loose-fitting.round-neck.

sweaters.in.stripes.and.hand-knitted.optics.

Patterns

Important.are.space-dyes.optics,.irregular.dyeing,.stripes.and.

hand-knitted.optics,.dip-dyes,.camouflage,.Ikat,.tattoo.and.nature.

optics..

Accessories trends.Liaison virtuelle.

Bright golden wheat emanates a natural elegance deeply

embedded in the soil, raising such materials as wicker, straw,

cord and canvas to new height. Leather lay on the skin, ultra-

thin and perforated for the summer heat.

•. animal.pattern.inserts

•. military.echoes.in.shoulder.bags

•. bags.weaves.and.textures.surfaces

•. bags.out.of.ultra-thin.leathers

•. animal.pattern.details

•. raffia.bags

•. bags.playing.with.materials.and.proportions.from..

small.preppy.bags.and.grab.bags.in.Napa.enhanced..

with.panels.in.fur.or.animal.skin,.for.a.feisty.touch

•. multi-strap.flat.sandals

•. double.monk-strap.leather.shoes

•. wedgies.with.weaves.and.textures.surfaces

•. chunky.heels.sandals.with.animal.skins

Headwear

•. raffia.caps.and.hats

•. laser-cut.hoods

•. coloured.snakeskin

•. mottled.metallics

•. printed.patterns.and..

decorative.studwork

•. washed.canvas.belts.

Jewellery

•. priest.leather.collars

Voix poétique.

Colours.

Styling Trends Women‘s wear.Voix poétique.

Modern, romantic, feminine

Feminine styles and many pastel shades determine the image

of this summer theme. A modern romantic look, suitable for

daily use, is staged through retro-inspirations from the fifties

and sixties. This theme shows reduction and a romantic

attitude in fresh optics with girlie details and geometrics.

A very feminine dress theme.

Styles

Dresses.seem.to.move.on.their.own,.with.a.waft.of.fabric.and.

colour..Swinging.skirts.show.a.relaxed.silhouette..Feminine.

dresses.in.valuable.fabrics.and.embroideries,.flowing.tops.and.

bodices.combined.with.narrow.pants,.skirts,.shorts,.plain.coats..

Naturally,.suits.are.also.important.

Colours

Intense.pastel.shades.such.as.vanilla,.sky,.rose,.apricot,.lilac,.

mint,.aquarelle-like.water.colours,.sea-green,.algae,.violet.behind.

glass.in.tony.combinations,.with.white,.crème,.skin.and.caramel.

as.complements.

Fabrics

Important.keywords.are.piqué,.satin,.irisé,.stretch,.jacquard,.

crepe.de.chine,.batiste,.organza,.light.silk,.silk.chiffon,.light.

taffeta,.fine.linen,.voile,.tulle,.lace,.reps,.napa.leather,.laser-cut.

and.applications.of.ribbons,.rivets,.flounces.and.ruffles..

Fabrics.are.delicate,.shimmering,.natural.and.paper-like...

Soft.cotton,.luxurious.silk,.linen.and.cashmere.qualities.are.

the.focal.points,.as.well.as.jerseys,.suede.and.light.wool.types..

Paper-finishes,.micro-reliefs.and.organdie.complete.the.image.

Designs

Important.features.are.block.stripes,.semi-transparent.stripes,.

flower-jacquards,.broderie.anglaise,.pearl.embroideries,.

embroideries.in.general,.watercolour.flower,.micro.and.airbrush.

designs.

Fresh, sportive, crisp

Cool casuals under the California sun in an arty play with

colour and patterns. However, the fun factor is tempered by

the bittersweet taste it needs in order not to slip into pop

kitsch.

Work-wear essentials are matched in patterns and colours.

Photo-prints and arty ornaments contribute the bright side of

life. Self-irony provides the modern outlook.

Styles

Short.coats,.windbreakers,.blousons.and.anorak.types,.as.well.as.

crisp.Bermudas,.pleated.trousers,.print.trousers,.coloured.pants,.

funny.detailing,.fancy.jackets.with.print.details,.chambray.and.

jersey.casuals,.work-wear.jackets,.neo-Hawaiian.Bermudas,.sun-

faded.sweats,.T-shirts.and.Polo-shirts,.floral.and.fancy.checked.

shirts,.colourful.short-sleeve.shirts.as.well.as.horizontal.stripes.

are.this.look’s.focal.points..

Colours

A.mixture.of.washed-out.optics.and.clear.contrasts.in.lemon.

yellow,.orange,.red,.blue,.green.with.white,.navy.and.indigo.

Fabrics

Flat.canvas,.fresh.poplins,.Oxford,.solid.twills,.coarse.and.fine.

linen,.crisp.cottons,.stretch,.denim.as.shirt-weights.up.to.raw.

optics,.light.soft-shells,.lustrous.nylons..Net.and.crochet.optics.

Designs

Ornamentals,.photo-prints,.pin.and.block.stripes,.colourful.

checks,.sportive.colour.inserts,.linear.and.geometric.prints.

Styling Trends Men‘s wear.Voix poétique.

Fashion Trend Forecast S/S 2014. l 65Voix poétique.

l Fashion Trend Forecast S/S 2014.66 Voix poétique.

Knitwear Trends.Voix poétique.

A.sense.of.freshness.and.vividness.can.be.interpreted.through.

rhythmic.stripes,.pixel.effects,.shaded.rainbow.colours.and.

swinging.meshes..Yarns.are.fine,.glossy,.transparent,.iridescent.

and.naturally.also.synthetic,.adorned.with.sequins.and.glass.

effects,.as.intense.pastels.with.a.technical.look.and.feeling.

Qualities.such.as.mercerized.cotton,.silk.and.cotton.mixtures,.

printed.ribbon.yarns,.silky.chainette.yarns,.cotton.and.mixtures.

as.linear.single-colours,.graphic.moulinés,.sandy.and.dry.crepes,.

glossy.and.stretch.effects.

Women’s wear

This.theme.stresses.an.individual.interpretation.of.romanticism,.

with.a.modern.and.independent.image.

Shapes

Flowing.bodices.and.tops,.feminine.dresses,.twin-sets,.Polo-shirts.

and.V-necks.in.cotton.qualities,.single-coloured.structures,.shirts.

with.button-facings,.girlie.details,.décolletés.in.many.variations.

Patterns

Fine.knits.in.flower.designs,.jacquards,.airbrush.prints,.ajourés,.

colour-blockings.with.contrasting.edgings..Important.elements:.

block.stripes,.geometric.designs,.structured.rainbow.shades,.

rhythmic.stripes,.geometric.jacquards,.transparent.tucked.ribs.

Men’s wear

Contrary.to.purism.and.reduction,.this.theme.shows.colours.and.

colourful.layerings..Design.and.pop-art.influences.from.the.sixties.

are.mixed.with.seaside.ideas.in.urban.shapes..

Shapes

Knits.belonging.to.this.theme.show.ring.stripes,.contrasting.

details,.net.and.crochet.optics.as.colour-blockings,.with.round.or.

V-necks,.as.cardigan.or.Polo.shapes.

Patterns

Flower.jacquards,.block.stripes,.ring.stripes,.geometric.jacquards,.

geometric.designs,.arty.colours.and.patterns,.rainbow.shades.

and.air-brush.prints.

Accessories trends.Voix poétique.

An explosion of vivid fluorescent mesh, zips, chains and

mini studs hit the catwalk. Some spectacular looks in

homage of the Sixties. Accessories establish an organic

dialogue with outfits.

•. lively.detailing.on.hand.and.shoulder.bags

•. matching.clutches

•. bags.provide.fertile.ground.for.an.element.of.playfulness,.

covered.with.tiny.pegs

•. openwork.takes.on.a.new.surgical.dimension,.like.laser-cutting.

applied.to.all.kind.of.surfaces

•. bags.with.variations.of.weaving.surfaces

•. natural.minerals.and.wicker.are.mixed.with.ultra-sophisticated.

materials.to.recoup.a.natural.energy

•. bags.with.graphic.and.appliquéd.decoration.are.the.key.and.

look.super.fresh.when.matched.to.the.garment.they.are.worn.

•. weaving.beltser.lacework.and.raffia’.caps.and.visors

•. laser-cutting.details.on.shoes

•. shoes.with.weaving.optics

•. shoes.with.heels.out.of.sea-worn.wood

•. shoes.with.shells.and.net.optics

•. pointed.sandals.and.stilettos.with.chain.details

Head wear

•. hats.out.of.wicker

•. perforated.leather.fisherman’s.updates.or.semi-.sheer.lacework.

and.raffia’.caps.and.visors.

Jewellery

•. brooches.out.of.sea-worn.wood

•. necklaces.out.of.natural.minerals.mixed.with.ultra-sophisticated.

materials

•. earrings.and.necklaces.out.of.corals

•. colourful.necklaces

Osec.is.responsible.for.mandates.in.import,.investment.and.export.

promotion.as.well.as.for.promoting.Switzerland.as.a.business.

location..An.important.task.is.to.inform.and.support.companies.in.

connection.with.their.international.business.projects..

As.the.official.Swiss.foreign.trade.promoter.Osec.connects.com-

panies,.know-how.providers,.private.sector.organisations.and.

public.entities.worldwide.through.«Business.Network.Switzer-

land»..

The.Swiss.Import.Promotion.Programme.(SIPPO).is.one.of.

Osec’s.mandates.financed.by.the.State.Secretary.for.Economic.

Affairs.(SECO)..It.supports.medium-sized.enterprises.(SMEs).

from.emerging.markets.and.markets.in.transition.as.well.as.Swiss.

and.European.importers.

The programme

SIPPO.supports.SMEs.from.selected.countries.(see.below).in.

gaining.access.to.the.Swiss.and.European.markets..The.program-

me.also.helps.Swiss.and.European.importers.to.find.new.market.

sources.and.interesting.products..SIPPO.provides.the.importers.

with.information.on.export.offers,.trade.fairs.and.publications.

on.a.regular.basis..SIPPO.focuses.on.the.supply.chain.offering.

tailor-made.business.services.in.the.«last.mile».according.to.the.

needs.of.exporters.and.importers.in.different.sectors.

Our competencies.The focus

SIPPO’s.activities.focus.on.five.main.objectives:

•. to.increase.the.competitiveness.of.SMEs.in.selected.partner..

countries.

•. to.develop.services,.manufacturing.and.exporting.skills.

•. to.inform.the.Swiss.and.EU.import.economy.on.new.market-

sources.

•. to.include.trade.and.business.support.institutions.and.sector...

associations.in.the.trade.promotion.process.

•. to.increase.qualified.trade.contacts.between.SMEs.from.

•. .emerging.markets.and.the.Swiss.and.EU.import.economy.

Our services.Trade and market information

In-depth.information.is.available.on.individual.branches..The.aim.

of.providing.this.information.is.to.familiarise.producers.in.emerg-

ing.markets.and.markets.in.transition.with.European.norms,.

standards,.quality.requirements,.import.and.custom.regulations.

and.charges..Additionally,.SIPPO.provides.market.overviews.

in.specific.sectors.or.countries..Finally,.the.SIPPO.newsletter.

provides.information.about.the.latest.highlights.and.upcoming.

events..

Matchmaking services

SIPPO.identifies.products.(sourcing).with.a.potential.in.the.

Swiss.and.European.markets..The.import.promotion.programme.

supports.the.establishment.of.contacts.between.producers.and.

importers.by.providing.addresses.and.direct.contacts.and.by.

organising.selling.&.buying.missions.and.the.participation.in.

international.trade.fairs.or.road.shows..In.particular,.at.the.trade.

fairs.within.Europe.the.producers.from.the.partner.countries.

have.the.possi-bility.to.exhibit.their.products,.to.establish.new.

contacts.and.to.gain.knowledge.of.their.direct.competition..

The Swiss Import Promotion Programme – implemented by Osec.

Training

SIPPO.provides.training.for.SMEs.in.the.partner.countries.in.

different.areas.e.g..export.marketing,.trade.promotion,.design.and.

quality.management..This.training.familiarises.the.exporters.with.

the.prerequisites.for.a.competent.supplier..They.become.more.

sensitive.to.the.demands.of.Swiss.and.European.importers,.their.

product.adjustment.and.how.to.react.in.a.creative.way.to.new.

market.trends..

Training.is.carried.out.in.collaboration.with.local.BSO.in.order.to.

ensure.the.sustainability.and.knowledge.transfer.of.the.pro-

gramme..

Your market access.The sectors

SIPPO’s.advisory.services.concentrate.on.promoting.the.import.of.

products.from.the.following.sectors:

The market entry

Globalisation.also.means.an.increase.in.worldwide.competition..

The.demands.for.a.successful.entry.into.the.global.market.con-

tinue.to.grow..For.manufacturers.of.semi-finished.and.finished.

goods.from.emerging.markets.and.markets.in.transition,.it.is.

often.a.big.challenge.to.gain.access.to.the.European.market.

with.their.products..

Within.the.framework.of.e-commerce,.a.computerised.database.

enables:

•. Exporters.to.publish.their.offers.online..Through.this.B2B.plat-

form.your.export.offers.will.appear.in.a.worldwide.platform..

•. This.allows.you.to.bridge.the.gap.between.you.and.your.buyer..

•. Swiss.importers.and.buyers.to.access.a.large.number.of.ex-

porters’.business.profiles.covering.a.wide.range.of.products..

An.easy.way.to.find.new.suppliers.for.your.business..

Partners and network

In.our.activities.we.collaborate.with:.

•. Export.promotion.agencies.and.branch.associations.in.the.

partner.countries.

•. International.Trade.Centre.(ITC).of.UNCTAD.in.Geneva.

•. Federation.of.Swiss.Importers.and.Wholesale-Traders.(VSIG).

•. Other.European.Import.Promotion.organisations.

•. Development.cooperation.programmes.and.NGOs.in.the..

selected.countries.

Osec,.SIPPO.

Swiss.Import.Promotion.Programme

CH-8006.Zurich

Phone.+41.44.365.51.51

Fax.+41.44.365.52.02

sippo@osec.chFood Non-Food Technical products Tourism

fruits.and.vegetables,.fish.and.seafood,.natural.ingredients.organic.products,.wine

home.textiles,.garments,.jewellery,.toys,.handicraft,.home.&.garden,.furniture

software.applications..timber.for.technical.application,.plastic.and.rubber.proces-sing,.metal.processing,.machine.building,.electro.technical.components

sustainable.and.fair.tourism

Osec .

Swiss Import Promotion Programme

CH-8006.Zurich

Phone.+41.44.365.51.51

Fax.+41.44.365.52.02

sippo@osec.ch

Follow us.www.sippo.chwww.sippo.ch/twitterwww.sippo.ch/facebook

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