FASHION TREND OF KOREA 2015
FASHION TREND OF KOREA 2015
WHYTREND?
.
. . 10 , 1 . .
. , , 2015 NCSI 1 . ZARA()
, 2 .
, . .
. .
CROSS OVER
.
2015 TREND REPORT
KEYWORD2015 TREND REPORT
5
TREND I LOOK/STYLE
TREND I LOOK/STYLE
RETRO01 /
AMERICAN CASUAL
02 /
NORM CORE03 /
HIPHOP /STREET
04 /
/
2015 / , , , / 4. / / .
TREND I LOOK/STYLE
RETRO01 /
,, Retrospect , . 1970 Retro Pre , . 1971 S/S 1940 . , . . , .
WHYRETRO?
20 . , . , . .
TREND I LOOK/STYLE
TREND I LOOK/STYLE
RETRO01 /
TREND I LOOK/STYLE
RETRO01 /
, , TV, . . , . 80~90 , . .
TREND I LOOK/STYLE
AMERICAN CASUAL02 /
70~80 , . , . . , .
WHYAMERICAN CASUAL?
TREND I LOOK/STYLE
AMERICAN CASUAL02 /
TREND I LOOK/STYLE
21 , .
. ,
.
.
.
()
()
TREND I LOOK/STYLE
AMERICAN CASUAL
02 /
TREND I LOOK/STYLE
NORM CORE03 /
(NOMCORE) NORMAL HARDCORE , . 2014 2 ,
.
. 2015 . . . , , , , , , , .
WHY?
TREND I LOOK/STYLE
NORM CORE
03 /
TREND I LOOK/STYLE HIPHOP/STREET04 //
, , , , . . .
, .
WHYHIPHOP/STREET?
. . , . .
TREND I LOOK/STYLE
TREND I LOOK/STYLE
HIPHOP/STREET04 //
TREND I ITEM
ADIDAS SNEAKERS01 /
TREND I ITEM
2012 ,
. 2014
.
, , ,
, .
WHYADIDAS SNEAKERS?
. 1 90
80~90 . .
80~90
. 80 90
. 2015
.
TREND I ITEM
ADIDAS SNEAKERS01 /
TREND I ITEM
OTHER SNEAKERS01-1 /
TREND I ITEM
TREND I ITEM
CAP02 /
6( ) . 90 .
.
. , ,
, , .
WHYBALL CAP?
TREND I ITEM
CAP02 /
DESERT BOOTS03 /
TREND I ITEM
, .
2015
.
,
.
TREND I ITEM
.
, GD
. .
.
WHYDESERT BOOTS?
DESERT BOOTS03 /
TREND I ITEM
TREND I PATTERN
TRENDI PATTERN
CAMOFLAGE01 /
,
.
.
.
CAMOFLAGE01 /
TRENDI PATTERN
GRAFFITI/GRAPHIC02 //
. . . . . .
, , . .
KTZ, .
GRAFFITI GRAPHIC
02 /
/
COLLAGE03 /
TRENDI PATTERN
,
.
,
.
.
COLLAGE03 /
TRENDI PATTERN
TREND I BRAND
TRENDI BRAND
SUPREME01 /
1994 JAMES JEBBIA 21 . , , . .
, , , ,
, , , ,
.
.
,
4
.
.
, , SNS
.
. ,
, .
.
WHYSUPREME?
TRENDI BRAND
02 / SPA
H&M UNIQLO ZARA
11 1
SPA() Specialty store retailer Private label Apparel brand , , . , SPA . 2012 2014 5% SPA 17% .
20 SPA .
TRENDI BRAND
02 / SPA
H&M 2009 . H&M
2009 . .
H&M CEO (Karl-Johan Persson) .
H&M
. H&M .
.
(Collaboration) ,
. ,
. 2004 (Karl Lagerfeld) 11
(Stella McCartney), (Isabel Marant), (Alexander Wang)
. H&M
. H&M
.
TRENDI BRAND
02 / SPA
2005 SPA 1
. (Fleece)
.
. .
,
.
.
. (Key visual)
.
.
.
TRENDI BRAND
02 / SPA
2008 . 10 .
. , H&M . , .
2014 . . (Key visual) . . .
.
TRENDI BRAND
02 / SPA
( 2015.06 / 20 139 )
TREND I LIFE STYLE
TRENDI LIFESTYLE
01 /FASHION LIFE STYLE SHOP
, . 1 , .
01 /FASHION LIFE STYLE SHOP
TRENDI LIFESTYLE
&
.
.
.
.
- -
.
.
.
.
,
.
TRENDILIFE STYLE
02 /FESTIVAL
.
EDM (UMF,WDF,GGK) .
2012 5 11
.
, ,
.
.
.
.
TRENDILIFE STYLE
02 /FESTIVAL
, , ,
EDM
. , ,
.
.
.
TRENDILIFE STYLE
03 /EVENT
.
.
, ,
.
. , ,
.
.
, . 1996
. 2012
4 .
.
TRENDILIFE STYLE
03 /EVENT
TREND I PEOPLE
TRENDI PEOPLE
GD YU A IN BEENGEENO
GONG HYO JIN GO JUN HEE CRYSTAL
01 /GD
TRENDI PEOPLE
19889 8 18 YG
, , ,, 5
.
.
, .
.
.
.
.
,
.
GD GD ?
01 /GD
(GD) (BOF) 500 .
, .
, , , , , KTZ, PYREX, , ,
. 20 .
TRENDI PEOPLE
01 /GD
01 /YU A IN
TRENDI PEOPLE
.
. .
.
.
. .
, ,
. .
. , , .
,
. .
. , , , , ,
6 .
TRENDI PEOPLE
02 /YU A IN
TRENDI PEOPLE
03 /BEENZEENO
1987 9 12 .
2008
2011 Dok2 The Quiett
.
.
, /
.
TRENDI PEOPLE
03 /BEENZEENO
05 /GONG HYO JIN
1980 4 4 .
.
, ,
.
.
,
. 10
.
.
05 /GONG HYO JIN
04 /GO JUN HEE
1985 8 31 .
.
, , ,
. ,
.
,
?
04 /GO JUN HEE
05 /CRYSTAL
. .
, ,
.
&
.
.
05 /CRYSTAL
CHOICEFASH ION MEANS TO ME
20S
01 / ? / 2011
FASHION MEANS TO ME20S CHOICE
02 / ? 20 500 / 2014.03
FASHION MEANS TO ME20S CHOICE
03 / ?/ 1035, 2736 / 2014.06
FASHION MEANS TO ME20S CHOICE
04/ ?
FASHION MEANS TO ME20S CHOICE
20 500 / 2014.03
05 / ?/ 1035, 2736 / 2014.06
FASHION MEANS TO ME20S CHOICE
EPILOGUE20 , 20 , .
, .
. .
.
20 .
THE ENDFASHION TREND OF KOREA 2015