Fansite“TenjinbashiBazaar” as local communication by socialmedia
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Fansite “Tenjinbashi Bazaar”
as local communication
by socialmedia May 21, 2011
tenjinbashi.com
Kazutaka NakanoNPC Corp.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 2
About
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 3
About
Sales Promotion Planner
Me
NPC Corp.Paper and web
contents production
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 4
TodayWhat I introduce to and
what I want to share
with you is…
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 5
Our activities for
revitalizing local community
by cheering up the shopping streets
with Socialmedia
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 6
SummaryFansite “ Tenjinbashi Bazaar ”
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 7
Summary
* Corporate Social Responsibility
Activitiy for CSR
Launched last June
* Cheering up Tenjinbashi shopping streets
* Revitalization of the local community
as a local firm
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 8
Summary
* Longest in Japan
*2.6km for 3 stations
*about 600 shops
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 9
Summary
* Good spots to go !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 10
Summary
* Good dishes, Clothes, General goods
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 11
Summary
* People’ heated atmosphere
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 12
Summary
We are sure
You enjoy them !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 13
Summary
Our website* Like a portal that gathered
various social web services
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 14
Our site* Like a portal that gathered
various social web services
Summary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 15
Summary
Vision
Action
Mission
Mascot
* Please let me introduce our activities.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 16
Summary
Action
Mission
Mascot
* To try for
the most cheerful shopping street,
in addition to the longest
Vision
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Vision
17
Summary
Action Mascot
* To promote customers’ coming to
Tenjinbashi by transmitting and sharing
its information with socialmedia.
Mission
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
MissionVision
18
Summary
Mascot
* To transmit information
in 5 social web sites
Action
* To introduce digital guide book
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 19
SummarySummary
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SummarySummary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
MissionVision
21
Summary
* By the way, we have a mascot.
Mascot
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 22
Summary
Mascot
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 23
Summary
Mascot
* He is called “ Hangyo-kun ”.
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Summary
Mascot* He is a “ Carp ”.
* 「 お客さん、来い鯉 」
* He never defeat YURU-Chara !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 25
Summary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 26
Summary* We have no money…
* More impressive, More memorable
* and more interesteing mascot
to be in the news !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 27
Summary
Mascot
* He has a assistant “ Jyoshu ”.
This mask is handmade.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 28
Our mind,our activities
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 29
Our mind
1
2
3
Information
Relationship
On & off line
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
30
2
3
Relationship
On & off line
1 Information
Products
Services Passion
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
1 Information
31
3 On & off line
2 Relationship
Shopkeeper×
Shopkeeper
Customer×
Customer
Customer×
Shopkeeper
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
2 Relationship
1 Information
32
Customers×
Shopkeeper
Customers×
Customers
Shopkeeper×
Shopkeeper
3 On & Off line
Off Line
On Line
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 33
Our activities
1
2
3
Transmitting
Hangyo-kun blog
Seminar
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 34
Our activities
1
2
Transmitting
Hangyo-kun blog
3 Seminar
* To let people know how to
use socialmedia.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 35
Our activities
3 Seminar
I got it !
やったりましたw
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 36
Why don’t you have fun Tenjinbashi,together?
Pls,Join us!
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 37
Summary
* Why don’t you come to tenjinbashi?
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 38
Summary
Deep Osaka is here.
Have fun !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 39
Thank you for your kind attention.
nakanoknknkztk
* If you like, share ideas !
Kazutaka Nakano
nknkztk.
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