nakanok nknkztk Fansite “ Tenjinbashi Bazaar” as local communication by socialmedia May 21, 2011 tenjinbashi.com Kazutaka Nakano NPC Corp.
nakanok
nknkztk
Fansite “Tenjinbashi Bazaar”
as local communication
by socialmedia May 21, 2011
tenjinbashi.com
Kazutaka NakanoNPC Corp.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 2
About
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 3
About
Sales Promotion Planner
Me
NPC Corp.Paper and web
contents production
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 4
TodayWhat I introduce to and
what I want to share
with you is…
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 5
Our activities for
revitalizing local community
by cheering up the shopping streets
with Socialmedia
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 6
SummaryFansite “ Tenjinbashi Bazaar ”
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 7
Summary
* Corporate Social Responsibility
Activitiy for CSR
Launched last June
* Cheering up Tenjinbashi shopping streets
* Revitalization of the local community
as a local firm
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 8
Summary
* Longest in Japan
*2.6km for 3 stations
*about 600 shops
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 9
Summary
* Good spots to go !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 10
Summary
* Good dishes, Clothes, General goods
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 11
Summary
* People’ heated atmosphere
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 12
Summary
We are sure
You enjoy them !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 13
Summary
Our website* Like a portal that gathered
various social web services
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 14
Our site* Like a portal that gathered
various social web services
Summary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 15
Summary
Vision
Action
Mission
Mascot
* Please let me introduce our activities.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 16
Summary
Action
Mission
Mascot
* To try for
the most cheerful shopping street,
in addition to the longest
Vision
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Vision
17
Summary
Action Mascot
* To promote customers’ coming to
Tenjinbashi by transmitting and sharing
its information with socialmedia.
Mission
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
MissionVision
18
Summary
Mascot
* To transmit information
in 5 social web sites
Action
* To introduce digital guide book
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 19
SummarySummary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 20
SummarySummary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
MissionVision
21
Summary
* By the way, we have a mascot.
Mascot
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 22
Summary
Mascot
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 23
Summary
Mascot
* He is called “ Hangyo-kun ”.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 24
Summary
Mascot* He is a “ Carp ”.
* 「 お客さん、来い鯉 」
* He never defeat YURU-Chara !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 25
Summary
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 26
Summary* We have no money…
* More impressive, More memorable
* and more interesteing mascot
to be in the news !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 27
Summary
Mascot
* He has a assistant “ Jyoshu ”.
This mask is handmade.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 28
Our mind,our activities
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 29
Our mind
1
2
3
Information
Relationship
On & off line
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
30
2
3
Relationship
On & off line
1 Information
Products
Services Passion
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
1 Information
31
3 On & off line
2 Relationship
Shopkeeper×
Shopkeeper
Customer×
Customer
Customer×
Shopkeeper
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com
Our mind
2 Relationship
1 Information
32
Customers×
Shopkeeper
Customers×
Customers
Shopkeeper×
Shopkeeper
3 On & Off line
Off Line
On Line
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 33
Our activities
1
2
3
Transmitting
Hangyo-kun blog
Seminar
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 34
Our activities
1
2
Transmitting
Hangyo-kun blog
3 Seminar
* To let people know how to
use socialmedia.
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 35
Our activities
3 Seminar
I got it !
やったりましたw
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 36
Why don’t you have fun Tenjinbashi,together?
Pls,Join us!
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 37
Summary
* Why don’t you come to tenjinbashi?
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 38
Summary
Deep Osaka is here.
Have fun !
Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 39
Thank you for your kind attention.
nakanoknknkztk
* If you like, share ideas !
Kazutaka Nakano
nknkztk.
tumblr.
com