Fairmas Hotel Benchmarking

Fairmas Experts in market analysis for the hospitality industry

Know more – make better decisions:

the new generation of Hotel Benchmarking!

If you know the enemy and know yourself you need not fear the results of a hundred battles.

- SUN TZU, The art of war; China 500 b.C.

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Fairmas HotelBenchmarking The system

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Web based in new, modern design

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Focus on events

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Free additional market sets

Hotel / Set (Number of Hotels) Today MTD YTD Today MTD YTD Today MTD YTD

Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8MyMarket (7/7) 94,1% 88,3% 71,7% 137,9 127,1 120,9 129,7 112,2 86,6MyCompset (6/6) 95,3% 88,0% 71,0% 138,9 126,4 120,7 132,4 111,2 85,6Berlin all hotels (181/196) 81,0% 83,8% 66,9% 91,6 90,9 87,4 74,1 76,2 58,44* Category (101/107) 82,2% 84,2% 67,0% 81,3 81,1 77,5 66,8 68,3 51,9Berlin City West, 4* Category (45/49) 80,1% 84,3% 66,5% 78,2 76,6 75,2 62,6 64,6 50,05* Category (22/22) 83,7% 84,1% 68,7% 149,9 149,3 148,9 125,5 125,6 102,4Berlin City West, 5* Category (14/14) 83,6% 84,7% 67,3% 140,9 139,2 137,1 117,8 117,9 92,3Berlin City East, 4* Category (51/53) 83,0% 86,3% 69,5% 82,9 85,0 79,6 68,8 73,4 55,3

Occupancy Average Rate RevPar

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Best / Lowest Performer Performance corridor

Hotel / Set Today MTD YTD Today MTD YTD Today MTD YTD

Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8Best Performer (MyMarket)* 98,6% 89,8% 74,4% 157,9 151,9 138,3 155,7 136,4 102,8Lowest Performer (MyMarket)* 84,5% 89,4% 65,8% 109,5 94,6 97,5 92,5 84,5 64,1

Occupancy Average Rate RevPar

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Trendbarometer 3 month forecast per destination

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Free group version

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Legal security Don‘t worry Acceptance declaration from the Federal Cartel Office

Accumulated and anonymized data

Regulated criteria for competitor sets

At a glance A few words about Fairmas

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Software for hotels with focus on: Daily hotel benchmarking

Planning processes (budgeting / forecasting)

Controlling and Management Reporting

System interfaces

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Track record of past 10 years:

1,100 hotels and 3,500 users work with our daily benchmarking system

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Ausgewählte Referenzen

Thank you for your attention Fairmas Gesellschaft für Marktanalysen mbH

Sachsendamm 6

10829 Berlin, Germany

T +49 30 322 340 5 20

F +49 30 322 940 5 21

E office@fairmas.com

I www.fairmas.com

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