Fairmas Experts in market analysis for the hospitality industry Know more – make better decisions: the new generation of Hotel Benchmarking!
Fairmas Hotel Benchmarking
Jun 24, 2015
Fairmas HotelBenchmarking provides intelligent market observation for city hotels.
You can compare your own performance with the cumulative results of your direct competitors at the click of a button. This can be done on a daily, monthly or annual
basis and is permitted by a declaration of toleration from the German Federal Cartel Office, without any legal reservations.
You can compare your own performance with the cumulative results of your direct competitors at the click of a button. This can be done on a daily, monthly or annual
basis and is permitted by a declaration of toleration from the German Federal Cartel Office, without any legal reservations.
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Fairmas Experts in market analysis for the hospitality industry
Know more – make better decisions:
the new generation of Hotel Benchmarking!
If you know the enemy and know yourself you need not fear the results of a hundred battles.
- SUN TZU, The art of war; China 500 b.C.
Fairmas GmbH, Berlin 2014 2
Fairmas GmbH, Berlin 2014 3
Fairmas HotelBenchmarking The system
Fairmas GmbH, Berlin 2014 4
Web based in new, modern design
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Focus on events
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Free additional market sets
Hotel / Set (Number of Hotels) Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8MyMarket (7/7) 94,1% 88,3% 71,7% 137,9 127,1 120,9 129,7 112,2 86,6MyCompset (6/6) 95,3% 88,0% 71,0% 138,9 126,4 120,7 132,4 111,2 85,6Berlin all hotels (181/196) 81,0% 83,8% 66,9% 91,6 90,9 87,4 74,1 76,2 58,44* Category (101/107) 82,2% 84,2% 67,0% 81,3 81,1 77,5 66,8 68,3 51,9Berlin City West, 4* Category (45/49) 80,1% 84,3% 66,5% 78,2 76,6 75,2 62,6 64,6 50,05* Category (22/22) 83,7% 84,1% 68,7% 149,9 149,3 148,9 125,5 125,6 102,4Berlin City West, 5* Category (14/14) 83,6% 84,7% 67,3% 140,9 139,2 137,1 117,8 117,9 92,3Berlin City East, 4* Category (51/53) 83,0% 86,3% 69,5% 82,9 85,0 79,6 68,8 73,4 55,3
Occupancy Average Rate RevPar
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Best / Lowest Performer Performance corridor
Hotel / Set Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8Best Performer (MyMarket)* 98,6% 89,8% 74,4% 157,9 151,9 138,3 155,7 136,4 102,8Lowest Performer (MyMarket)* 84,5% 89,4% 65,8% 109,5 94,6 97,5 92,5 84,5 64,1
Occupancy Average Rate RevPar
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Trendbarometer 3 month forecast per destination
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Free group version
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Legal security Don‘t worry Acceptance declaration from the Federal Cartel Office
Accumulated and anonymized data
Regulated criteria for competitor sets
At a glance A few words about Fairmas
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Software for hotels with focus on: Daily hotel benchmarking
Planning processes (budgeting / forecasting)
Controlling and Management Reporting
System interfaces
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Track record of past 10 years:
1,100 hotels and 3,500 users work with our daily benchmarking system
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Ausgewählte Referenzen
Thank you for your attention Fairmas Gesellschaft für Marktanalysen mbH
Sachsendamm 6
10829 Berlin, Germany
T +49 30 322 340 5 20
F +49 30 322 940 5 21
I www.fairmas.com
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