FACILITATED BY CARMEN MURRAY - Bizcommunity.com• In Workshop activities TCM Journey Mapping • Group exercise on the connected brand journey map • Research • The role you play

Contact: trailblazers@boo-yah.co.za

THE CONNECTED MARKETER COURSE:THE STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHY, IN CONJUNCTION WITH BOO-YAH, WILL HOST THE CONNECTED MARKETER COURSE AND LIMITED SEATS ARE AVAILABLE.

WHO SHOULD ATTEND?• MARKETING EXECUTIVES ENGAGED IN BOTH STRATEGIC AND TACTICAL MARKETING PROGRAM EXECUTION.

• EXECUTIVES THAT WANT TO UNDERSTAND HOW TO CREATE MERGED PHYSICAL AND DIGITAL EXPERIENCES.

• MARKETERS THAT WANT TO UNDERSTAND HOW TO MEET THE NEEDS OF CONNECTED INDIVIDUALS,

CONSUMERS AND SHOPPERS.

WHAT WILL YOU GAIN?THE MASTERCLASS MIXES STRATEGY WITH TACTICAL ACTIONS THAT CAN BE USED

AND WILL HELP YOU UNDERSTAND HOW TO FOCUS ON FOUR KEY TASKS:

1. BUILDING ON UNDERSTANDING OF INDIVIDUALS

2. CONNECTING, ENGAGING AND INFLUENCING INDIVIDUALS

3. REMOVING BARRIERS TO ENGAGEMENT FOR THOSE INDIVIDUALS

4. BEING A SERVICE TO INDIVIDUALS

COURSE CONTENT:

DETAILS: WHEN: 6TH AUGUST 2018 | TIME: 08H30 – 16H30WHERE: PLATFORM 43, 43 WEBERSVALLEI ROAD, JAMESTOWN, STELLENBOSCHINVESTMENT: R4500 PP (EXCL VAT)

Module ContentPre-Workshop Complete assessment in private

Setting the context for the workshop •

• • •

Macro trends (B2C &B2B)• Market ing fa i lures• Compet ing approaches to market ing• The role of the CMO• Changing roles of C Sui te

What is Connected MarketingIntroduct ion to key concepts and ideasConnected Market ing ExamplesKey tasks of a connected marketer

• Bui ld ing your understanding through research, access to data & data sc ience• Ident i fy ing customer needs• Explor ing the role your brand plays in customers’ l ives

Assessment Review • Your brand and connected market ing

The 6 Rules• In Workshop act iv i t ies

TCM Journey Mapping • Group exercise on the connected brand journey map

• Research• The role you play in the l ives of your target audience• •

Market posi t ioning Bui ld ing personas or profiles

• Journey Mapping• Moments of Truth• Media Neutral Planning• Single Customer View

Simplifying l i fe for the connected individual •

• •

Ident i fy ing fr ict ion points

Sources of data and value Generat ing value for indiv iduals

Connecting Marketing Technologies

Serving the connected individual

Skills for the future Connected Marketing O�cer

DAY 1

Enabling the connected individual

Understanding the connected individual

TCM Planning

Understanding the connected individual

The Connected Marketer

Introductions

6TH AUGUST | FACILITATED BY CARMEN MURRAY