Facebook 101-Fundraising and Interaction Tips

For:

Washington Township Schools FoundationApril 27, 2010

Name: Nicki Laycoax

My Job: Marketing Director for Squish Designs

My Company: Social Marketing, Website Development, Joomla CMS, Mobile

About Me: Mom, Volunteer, Passionate About Indianapolis, Business, Travel and Tourism, Love to Play Volleyball, Cards, Jeopardy, and Wheel of Fortune!

Social Media Timeline: MySpace in 2006, Smaller Indiana & Facebook in 2007, Twitter in 2008.

Work(ed) With: Komen Indy, Salvation Army, Ike & Jonesy’s, GIHLA, & more

People on Facebook More than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month on Facebook

Activity on Facebook There are over 160 million objects that people interact with

(pages, groups and events) Average user is connected to 60 pages, groups and events Average user creates 70 pieces of content each month More than 25 billion pieces of content (web links, news

stories, blog posts, notes, photo albums, etc.) shared each month.

Mobile There are more than 100 million active users currently

accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice

more active on Facebook than non-mobile users.

Before putting all your eggs in the Facebook basket; do your donors use Facebook?

What are the average ages of your donors?

What are the ages of your board and volunteers?

As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In

comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

http://mashable.com/2009/07/07/facebook-users-older/

Facebook is made up of people that love to share, provide feedback, and talk about things that they are passionate about. These users love to get their friends involved as well.

Share the link to receive donations: https://app.etapestry.com/hosted/WashingtonTownshipSchoolFou/OnlineGivingCreditCard.html

Status Updates Go Here←←You can add a URL, Picture, Event, or Video!

This is your profile picture

←Utilize this box!

←Add your infoFor quick contact!

This is the area that your updates as well as your fan updates will display. a.k.a. Feed

You even get user data! See how effective you are!

These are paid ads. You can alsoadvertise!

←Tabs to separate data.

Total # ofFans

My friendsthat are fans

Facebook Notesa.k.a. Blog posts

Feedback from fans

USER DATA IS A PART OFYOUR FAN PAGE!! KNOWWHO YOUR FANS ARE!

DO’S

CREATE YOUR STORY Share exciting news! Share info about upcoming

events Share recaps from past

events Share stories about what

your group has done & how you have affected the schools, kids, & community

Ask for volunteers & donors

DON’T’S

Only ask for donations Speed post-Keep it to

1 or 2 posts per day Let it die Post confidential info Post complaints or

bashing Expect to “build and

they will come” Forget to respond!

1. Be sure to personalize your page-Utilize all space given

2. Promote your page! Add FB button to website, share with friends, add link to email signature, if you use IM, add link to your status

3. 24 hour status or donor matching

4. Create a fundraising goal and keep people updated on progress

5. Offer donor prizes

6. Showcase top donors7. Introduce your board,

teachers, recipients, and school accomplishments or profiles to your fans. MAKE IT PERSONAL!

8. Remember that it’s a conversation-Use the same rules online as you would with face to face conversation

9. If you are in the media, share it!

10. Have fun! It is a social platform-have fun and be social!

The Indianapolis Children’s Museum: http://www.facebook.com/childrensmuseum

The Susan G Komen Foundation: http://www.facebook.com/komenindy

American Red Cross: http://www.facebook.com/redcross

United Way of Central Indiana: http://www.facebook.com/unitedwayofcentralindiana

Red Cross raised over $30M for Haiti via $10 text messages: http://www.msnbc.msn.com/id/34850532/ns/technology_and_science-wireless/

Top 100 List-USA Today: http://content.usatoday.com/communities/kindness/post/2010/04/usa-todays-americawants-top-100-list/1

Call: 317.627.8860

Email: nicki@squishdesigns.com

Tweet: @nickilaycoax

LinkedIn: http://www.linkedin.com/in/nickilaycoax

Direct Mail: 445 N Pennsylvania St, Suite 510Indianapolis, IN 46204

THANK YOU & BEST WISHES TO YOU!!