Smart Person's Guide to Facebook Page Interaction

FACEBOOK PAGES

Some simple ways to get more interaction on your pages

Introduction

• This guide isn’t the be-all and end-all it’s meant to be a smart simple guide to how to get interaction going on a brand page.

• Exactly what strategy will work for YOUR business isn’t included. Test everything.

• Have fun with this otherwise

WHAT CAN I POST?

Images• Images are huge on facebook. Not

just photos but also images with nicely presented text or used to achieve any of the tactics mentioned further in. – You’ll be inspired how to use

them as we go along.– “Good” imagery isn’t necessarily

expensive or professional

Statuses

• A status update can be any one of a hundred different things.

• As Facebook is a social platform the more “human” your updates are the better.

Content Curation

• It’s important to recognise that there is a lot of amazing Niche content out there that wants to be distributed.

• If it’s on brand and interesting to your fans don’t be afraid to share it.

• “Most of the smart people don’t work for you.” So if there is great relevant content don’t be afraid to link to it and use your other techniques to spark discussion.

Blog/Article content

• If you have good quality well written content it can be a great way of not only engaging users but also of driving them back to your site.

– Not for everyone unless you have the content

Video

• If you have branded or brand familiar video content this can be great.

• Funny, useful and interesting video can really spark discussion– Important to note that this usually builds with

consistent storyline over time. One video may not be enough.

GETTING THAT INTERACTION

Milestones• Milestones for Likes can be

used to incentivise fans with a “reward” when a certain number is reached.– Have the rewards in series

(100, 250,etc.)– Set out how you might reward

them– Rewards don’t have to be very

special

Quotes

• Everyone loves quotes from smart, funny or famous people.– Use quotes around your

topic keep it on brand– If possible lay them out on

images with nice typefaces. Include brand logos (very small)

Like Baiting

• It may sound silly in the abstract but you can use this method to get fans to engage easily

– Like this if you think we should have won last nights game.

– Every time you “like” this status we send an underperforming players phone number to Newscorp.

Agree/disagree

• True or False or Agree/Disagree questions are a great way of sparking comments and getting debate going.

– Agree/Disagree: Trappatoni is really to old to be a manager at this level.

– True or False: Soccer players are all a bit soft.

A or B

• A great way to spark debate among fans is the A or B question.

– Sean St. Ledger or John O’Shea at centre half?

– Stuffed in the luggage or sent home by courier. What’s the best way to bring home holiday gifts and why?

Blankety blank

• A simple engaging way to discuss a brand or industry area. Remember it’s short sharp and easy for easily distracted facebook users.

– The perfect place to watch the match is at ______

– Tea and _____. Perfect for the early games.

Friend taggers…

• These have been around a while and are still useful. If you can be creative and fun with the images.– An image with caricatures of

the Irish team

– Image with various fun invented characters

Highlight Loyalty

• Who do you notice commenting and liking a lot. Highlight them as a Fan of the Month. Or be more brand specific.– Fan of the

Month, Featured Fan, Superfan

Landing pages?• You can’t have a default

landing page you define anymore.

• BUT you CAN manipulate your timeline for a similar effect and you can be imaginative with it.

• Wall/Timeline have been found to me most effective generally anyway.

Product/brand proud

• A quality creative brand image can be useful and powerful. Don’t be afraid of posting about your brand or product.

• Make sure it has some relevance to your market

• Don’t do it all the time. Stick to quality.

Variation

• Don’t beat the same drum constantly. Change things up.

• If you have a brand that operates in several demographics, reflect that.

Moderation

• This is YOUR house and you make the rules about behaviour.

• Tell people up front what kinds of behaviourand commenting are ok and what isn’t acceptable.

• Enforce the rules.

Well, get in touch then…

www.primaryposition.com

[email protected]