Experiencing the Mobile Mainframe

MAINFRAME@PHILIPLIKENS

Philip Likens

MAINFRAMEEXPERIENCINGTHE MOBILE

@PhilipLikens #mobilecamp

@PhilipLikens

@PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

Mobile Mainframe?

https://www.flickr.com/photos/pargon/2444943158 @PhilipLikens #mobilecamp

Moth

https://www.flickr.com/photos/8212496@N06/493885707 @PhilipLikens #mobilecamp

Wearables?

http://www.flickr.com/photos/azugaldia/7457645618 @PhilipLikens #mobilecamp

Press

https://www.flickr.com/photos/gsfc/3726614425 @PhilipLikens #mobilecamp

–Endeavour Partners

Endeavour Partners’ research reveals that more than half of U.S. consumers who have owned a modern activity tracker no longer use it. !

A third of U.S. consumers who have owned one stopped using the device within six months of receiving it.

@PhilipLikens #mobilecamp

–Anonymous, Secret

“The douchebag execs at Nike are going to lay off a bunch of the eng team who developed the FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn’t know what they were doing.”

@PhilipLikens #mobilecamp

–Phil Libin, CEO Evernote

“A big reason for why we even launched the Evernote Market over six months ago was to get experience designing for the real world,” Libin explained. “It’s going to be very hard for companies to be successful if they don’t understand how to design for the physical world. The whole nature of these devices is that they’re going to succeed or fail based on the experience that they give you, and the whole experience is very tactile and very tangible, it’s not just sitting in front of a computer typing.”

@PhilipLikens #mobilecamp

–Nielsen

According to the research, a solid 70-percent of consumers are aware of the existence of wearables in some way or another, and among them the adoption rate currently sits at 15-percent… Nielsen found most wearable users are young, with 48-percent falling between the ages of 18 and 34. …Not surprisingly, fitness bands currently sit as the most common type of wearable…

@PhilipLikens #mobilecamp

–FastCompany

The pilot, which PayPal is trying out in its on-campus Starbucks in San Jose, pairs Bluetooth Low Energy beacons with Samsung Galaxy smart wearables. No bank card or smartphone is needed--just a face, and a wrist wearing the watch. !

With PayPal’s new app for the Samsung Galaxy Gear 2 smartwatch and the Gear Fit fitness band, patrons receive a push notification when they walk into the area covered by a PayPal Beacon installed inside.

@PhilipLikens #mobilecamp

Experiences?

@PhilipLikens #mobilecamp

Fitbit

http://www.fitbit.com/flex/gallery @PhilipLikens #mobilecamp

Glass

http://www.google.com/glass/start/assets/img/homepage/modularity-mosaic.jpg @PhilipLikens #mobilecamp

Metawatch+

Pebble

@PhilipLikens #mobilecamp

Gear

https://www.flickr.com/photos/janitors/12284802745/ @PhilipLikens #mobilecamp

Experiences.

https://www.flickr.com/photos/stuseeger/230625347 @PhilipLikens #mobilecamp

Logging

http://www.nike.com @PhilipLikens #mobilecamp

Notify

http://bizbeatblog.dallasnews.com/files/2013/10/NB_METAWATCH2_26397817-1024x707.jpg @PhilipLikens #mobilecamp

Communicate

https://www.flickr.com/photos/taedc/10210917073 @PhilipLikens #mobilecamp

Record

@PhilipLikens #mobilecamp

Find

link @PhilipLikens #mobilecamp

Consume

http://bragi.com @PhilipLikens #mobilecamp

Control

https://www.flickr.com/photos/janitors/10289911543/ @PhilipLikens #mobilecamp

Verify

http://www.cnet.com/pictures/the-nymi-wristband-stores-your-passwords-and-looks-flimsy-doing-so-pictures/4/ @PhilipLikens #mobilecamp

Comfort

http://www.cuff.io/ @PhilipLikens #mobilecamp

Others?

https://www.kickstarter.com/projects/mimu/mimu-glove-for-music @PhilipLikens #mobilecamp

How do I design?

https://www.flickr.com/photos/psd/9098092731 @PhilipLikens #mobilecamp

Logging

https://www.facebook.com/photo.php?fbid=10151937019872093&set=gm.1421974351386980&type=1&theater @PhilipLikens #mobilecamp

Notify

http://www.razerzone.com/nabu/notifications @PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

Information"Needs

https://www.flickr.com/photos/trevorandmarjee/4873093636/ @PhilipLikens #mobilecamp

Environment

link @PhilipLikens #mobilecamp

Threshold"for Action

https://www.flickr.com/photos/info_grrl/10023752956/ @PhilipLikens #mobilecamp

Take Action

https://www.flickr.com/photos/janitors/10289904283/ @PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

Other Considerations

http://en.wikipedia.org/wiki/File:MannGlassEye1999crop.jpg @PhilipLikens #mobilecamp

@PhilipLikens #mobilecamp

Future?

http://www.telegraph.co.uk/technology/news/10749684/What-does-Will.i.ams-smartwatch-do.html @PhilipLikens #mobilecamp

Fashion matters.

@PhilipLikens #mobilecamp

http://www.engadget.com/2014/03/18/this-is-motorolas-new-android-wear-smartwatch-moto-360/ @PhilipLikens #mobilecamp

Touch (only) IS NOT the holy grail.

@PhilipLikens #mobilecamp

Fitness bands will largely disappear

into either “jewelry” or smart watches.

@PhilipLikens #mobilecamp

Connectivity resolution before mass adoption.

@PhilipLikens #mobilecamp

Next adoption hump for smart watches

includes cell connectivity.

@PhilipLikens #mobilecamp

OS consolidation brings better UX.

@PhilipLikens #mobilecamp

The mobile mainframe moves"

to the wrist.

@PhilipLikens #mobilecamp

Content creation"is primarily "

tablet + headset.

@PhilipLikens #mobilecamp

Thank you.

@PHILIPLIKENS"#mobilecamp"philip@deptof.com"linkedin.com/in/philiplikens