Everything You Wanted to Know about Social Media - July 2009

Everything you always wanted to know about

social media

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But were afraid to ask

   “Every generation

needs a new revolution.”

Thomas Jefferson

airwaves one to many

movable type one to many

telegraph & phone one to one

recorded image one to many

   500 years4 revolutions

REVOLUTIONGLOBAL

ONLINE

“the largest increase in expressive capability in human history.”

- Clay Shirky, Author

publishers formerly known as audiencemany to many

• global• social• ubiquitous• cheap

ch-ch-ch-changes

“there is no there there”Virginia Woolf

Web 2.0

build things where people are,not where we want them to be.

500+Facebook Groups

16Official Social Spaces

1MyBarackObama.com

Facebook (official)1,110

MyBarackObama930

Facebook(“1M Strong”)

587

Black Planet490

MySpace415

YouTube

62

MiGente

54

Twitter46

Glee2

75% of the community exists “out there”

from destination to distribution

USA Australia

High broadband penetration Broadband by 2012

Catalogue culture → On-line buying In-store shoppers

Technology adaptors Second generation

Population mass Small but fast

Social media engrained Social media still new

“talkin’ ‘bout my generation”The Who

Keep up to date with friends

See what's going on in the world

Share my opinions, news & updates

Meet new people

Work and/or school

Waste time0.0%

10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

What are your main reasons for visiting these sites (check all that apply)

connect – 92%publish – 51%

too commercialyet more companies need to get involved

Companies that are involved in social networking seem to understand me, and know what I like.

Companies that are involved in social networking are intruding into my personal space.

Companies should get more involved in social network-ing sites.

Social networking sites are getting too commercial

No companies are doing a good job in the social networking space.

A number of companies are starting to get active on social media sites. Rate your response to these comments:

Disagree Agree

taking it to the streets

memorable campaigns

the only thing you get when you bury your

head in the sand is a sand kicked

in your eyes

get with the

program

(companies are) ignoring a valuable media

communication outlet that targets a generation that has time and money to spend on technology

It's not a passing phase,

otherwise Rupert Murdoch would not have

bought MySpace

it's word of mouth on steroids

consumers are savvy and if you don't get it right it can do your

brand damage.

Loss of data

Invasion of pri-vacy

Bullying On-line weirdos

Loss of data

Digital is forever

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Do you have any concerns about using social media sites?

Not at allHappened onceAll the timeNever crossed my mind

on-line concerns

on-line concerns

the search for meaning

it helps us connect

from consumer

to media producer

technology’s changed our roles

meanwhile… trust has changed

Very high/ High %

Nurses 84Druggists, pharmacists 73Veterinarians 71Medical doctors 69Dentists 62Engineers 61Clergy 58College teachers 58Policemen 54Psychiatrists 38Bankers 37Chiropractors 36Journalists 26State governors 22Business executives 18Lawyers 18Stockbrokers 17Senators 15Congressmen 14Insurance salesmen 13HMO managers 12Advertising practitioners 11Car salesmen 7

Gallup Poll. Dec. 8-10, 2006. N=1,009 adults nationwide. MoE ± 3.

"Please tell me how you would rate the honesty and ethical standards of people in these different fields: very high, high, average, low, or very low? . . . ."

trust to operate in society’s best interest

o Armed forces +43%o NGOs +27%o Education system +26%o Health system +17%o Trade unions/labor +2%o Legal system -2%o Global companies -9%o Large national companies -10%

Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”* Net Rating = % trust - % distrust

trust me

social is not “emerging”

even if you are

don’t fret over labels

tomorrow they’ll be gone

just participate

in a connected world, power shifts to those best able to connect.

Dov Seidman

“ ”

thanks. i’m

blogging this.

www.twitter.com/PercepCounsel