Everything you always wanted to know about social media Deloitte Innovation Lounge Walter Jennings July 2009 But were afraid to ask
Everything You Wanted to Know about Social Media - July 2009
Oct 30, 2014
Presentation to Deloitte Australia on Social Media
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Everything you always wanted to know about
social media
De
loitt
e In
no
vatio
n L
ou
nge
Wa
lter
Jen
nin
gs
July
200
9
But were afraid to ask
“Every generation
needs a new revolution.”
Thomas Jefferson
airwaves one to many
movable type one to many
telegraph & phone one to one
recorded image one to many
500 years4 revolutions
REVOLUTIONGLOBAL
ONLINE
“the largest increase in expressive capability in human history.”
- Clay Shirky, Author
publishers formerly known as audiencemany to many
• global• social• ubiquitous• cheap
ch-ch-ch-changes
“there is no there there”Virginia Woolf
Web 2.0
build things where people are,not where we want them to be.
500+Facebook Groups
16Official Social Spaces
1MyBarackObama.com
Facebook (official)1,110
MyBarackObama930
Facebook(“1M Strong”)
587
Black Planet490
MySpace415
YouTube
62
MiGente
54
Twitter46
Glee2
75% of the community exists “out there”
from destination to distribution
USA Australia
High broadband penetration Broadband by 2012
Catalogue culture → On-line buying In-store shoppers
Technology adaptors Second generation
Population mass Small but fast
Social media engrained Social media still new
“talkin’ ‘bout my generation”The Who
Keep up to date with friends
See what's going on in the world
Share my opinions, news & updates
Meet new people
Work and/or school
Waste time0.0%
10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
100.0%
What are your main reasons for visiting these sites (check all that apply)
connect – 92%publish – 51%
too commercialyet more companies need to get involved
Companies that are involved in social networking seem to understand me, and know what I like.
Companies that are involved in social networking are intruding into my personal space.
Companies should get more involved in social network-ing sites.
Social networking sites are getting too commercial
No companies are doing a good job in the social networking space.
A number of companies are starting to get active on social media sites. Rate your response to these comments:
Disagree Agree
taking it to the streets
the only thing you get when you bury your
head in the sand is a sand kicked
in your eyes
get with the
program
(companies are) ignoring a valuable media
communication outlet that targets a generation that has time and money to spend on technology
It's not a passing phase,
otherwise Rupert Murdoch would not have
bought MySpace
it's word of mouth on steroids
consumers are savvy and if you don't get it right it can do your
brand damage.
Loss of data
Invasion of pri-vacy
Bullying On-line weirdos
Loss of data
Digital is forever
0
10
20
30
40
50
60
70
80
90
100
Do you have any concerns about using social media sites?
Not at allHappened onceAll the timeNever crossed my mind
on-line concerns
on-line concerns
the search for meaning
it helps us connect
from consumer
to media producer
technology’s changed our roles
meanwhile… trust has changed
Very high/ High %
Nurses 84Druggists, pharmacists 73Veterinarians 71Medical doctors 69Dentists 62Engineers 61Clergy 58College teachers 58Policemen 54Psychiatrists 38Bankers 37Chiropractors 36Journalists 26State governors 22Business executives 18Lawyers 18Stockbrokers 17Senators 15Congressmen 14Insurance salesmen 13HMO managers 12Advertising practitioners 11Car salesmen 7
Gallup Poll. Dec. 8-10, 2006. N=1,009 adults nationwide. MoE ± 3.
"Please tell me how you would rate the honesty and ethical standards of people in these different fields: very high, high, average, low, or very low? . . . ."
trust to operate in society’s best interest
o Armed forces +43%o NGOs +27%o Education system +26%o Health system +17%o Trade unions/labor +2%o Legal system -2%o Global companies -9%o Large national companies -10%
Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”* Net Rating = % trust - % distrust
trust me
social is not “emerging”
even if you are
don’t fret over labels
tomorrow they’ll be gone
just participate
in a connected world, power shifts to those best able to connect.
Dov Seidman
“ ”
thanks. i’m
blogging this.
www.twitter.com/PercepCounsel
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