Evergage for Technology CONDUCT ACCOUNT-BASED MARKETING ...€¦ · CONDUCT ACCOUNT-BASED MARKETING Deliver tailored content and experiences to anonymous visitors based on instant
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INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM
Evergage for Technology
UNDERSTAND EACH PERSONImmediately recognize anonymous visitors, trial users and
existing customers, and present di�erent experiences based
on in-session activities and what you already know about them
from your CRM or other data sources.
CONDUCT ACCOUNT-BASED MARKETINGDeliver tailored content and experiences to anonymous visitors
based on instant identification of their company, industry or other
firmographic data the moment they arrive on your website.
DECIPHER INTENTUtilize behavioral tracking to not only understand what content
or solution a visitor viewed but also where he spent the most
time and what he is looking to accomplish during his visit.
PROMOTE CONTENT ASSETSAutomatically promote blog articles, eBooks and other assets
you’ve invested in by displaying related content based on the
visitor’s preferred topics or category, persona and past activity.
DELIVER DYNAMIC, SEQUENTIAL CTAsAs visitors move through your funnel, automatically show the
next most relevant call-to-action (e.g. promote a related eBook
download once a visitor has watched an introductory video).
DRIVE EVENT & WEBINAR REGISTRATIONSBoost attendance by promoting your events and webinars
broadly, to targeted segments, or to individual users and
accounts; then automatically remove the messages once
someone has registered.
PERSONALIZE EMAIL CAMPAIGNSTrigger timely, one-o� emails based on an individual’s actions
or external factors. Include content recommendations that
are personalized at open time in triggered emails or your
MAP-delivered campaigns.
RUN TESTS ACROSS WEB & MOBILEOptimize conversion rates by conducting A/B or multivariate
tests on your site or in your web or mobile app – including
single page apps that rely on the latest JavaScript libraries,
like AngularJS or jQuery.
MANAGE CROSS-CHANNEL PERSONALIZATIONTrack detailed visitor and user behaviors across multiple
channels – website, mobile app and email – and deliver
personalized experiences, messages, and recommendations
across these channels in real time.
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling technology companies to better acquire, onboard and retain customers through real-time 1-to-1 personalization. The Evergage platform empowers marketers to present the most relevant content and digital experiences to each individual based on who they are, what they do on your site or in your app, and stage of relationship.
Here’s just a sampling of how digital
marketers in the technology industry
use Evergage to drive results.
Use progressive surveys to gain customer insights, increase overall
INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM
ACT ON BIG DATAIntegrate data from your CRM, MAP and other sources
with Evergage’s Customer Data Platform and use the
combined insights to deliver truly individualized
experiences.
ONBOARD TRIAL CUSTOMERSPresent relevant “getting started” resources to trial
users and encourage them to complete key milestones
that increase the upgrade probability. Alert sales reps
on the status of user activity.
DELIVER RELEVANT IN-APP MESSAGINGEnsure individual and account level customers get the
most out of your solution by promoting new features
and capabilities, relevant tutorials, and helpful articles
when they are logged in and engaged.
REDUCE SUPPORT COSTSRecognize key search phrases or incorrectly entered
form details in order to preemptively present help and
“how to” content that address common user questions.
SCHEDULE NOTIFICATIONSNotify sales reps via triggered email alerts when visitors
from the same account are active on the site based on
the number of visitors, pages visited, time spent,
timeframe, etc.
UTILIZE TARGETED SURVEYSCapture additional customer insights by deploying
unobtrusive surveys based on user behavior; then
respond with appropriate content, advice, suggestions
or support tips.
CROSS-SELL & UPSELL TO CUSTOMERSImprove the chances users will upgrade or purchase
complementary solutions by presenting relevant o�ers
based on what features they have or have not interacted
within your web or mobile app.
REDUCE CHURNMonitor activity at the individual and account level to identify
potential churn risks – such as low usage – and notify key
stakeholders via the CRM so they can take action.
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